Sürdürülebilir Tüketim Davranışına Yönelik Tutumun Bilişsel, Duyuşsal ve Davranışsal Bileşenleri: Kavramsal Bir Çalışma

Yıl 2023, , 699 - 716, 30.06.2023

Nevin Kortunay

https://doi.org/10.47097/piar.1307437

Cited By: 2

Öz

Çevre konusunda artan kaygılar ve hassasiyet son yıllarda sürdürülebilir tüketim kavramının uygulamada ve akademik alanda sıkça ele alınan bir konu olmasına yol açmıştır. Konu farklı açılardan ele alınsa da özellikle sürdürülebilir tüketime yönelik farkındalık, tutum ve sürdürülebilir tüketim davranışı gittikçe daha fazla ilgi gören başlıklar olmaktadır. Bu çalışmada sürdürülebilir tüketim davranışı tutum boyutuyla ele alınmıştır. Bu bağlamda sürdürülebilir tüketim davranışını oluşturan tutumu incelemeye yönelik teorilerden Zihin Kuramı ve bu kuram çerçevesinde geliştirilen teorilerle ilgili bilgilere yer verilmiştir. Bunlardan üç öğeli tutum modelinin sürdürülebilir tüketim davranışını anlamaya yönelik olarak nasıl kullanıldığı alanyazından örneklerle incelenmiş, bu uygulamaların sürdürülebilir tüketim davranışını anlama hususunda yeterlilikleri tartışılmıştır.

Anahtar Kelimeler

Sürdürülebilir Tüketim Davranışı, Tutum, Bilişsel Bileşen, Duyuşsal Bileşen, Davranışsal Bileşen.

Cognitive, Affective and Conative Domains of Attitude for Sustainable Consumption Behavior: A Conceptual Study

Öz

Increasing concerns and sensitivity about the environment have led sustainable consumption to be a frequently discussed concept in practice and in the academic field in recent years. Although the subject is handled from different aspect, awareness, attitude, and sustainable consumption behavior are the topics that attract more and more attention. In this study, sustainable consumption behavior is discussed in terms of attitude. In this context, Theory of Mind and the models developed within the framework of this theory are discussed. How the trilogy of mind model is used to understand sustainable consumption behavior is examined with examples from the literature, and the adequacy of these practices in understanding sustainable consumption behavior is discussed.

Anahtar Kelimeler

Sustainable Consumption Behavior, Attitude, Cognitive Domain, Affective Domain, Conative Domain.

Kaynakça

• Abdulrazak, S., & Quoquab, F. (2018). Exploring consumers' motivations for sustainable consumption: a self-deterministic approach. Journal of International Consumer Marketing, 30(1), 14-28.
• Akdoğan, l., Durmaz, Y. ve Değirmenci, B. (2020). Algılanan Tüketici Etkililiğinin Ekolojik
• Bilinçli Tüketici Davranışı Üzerine Etkisi: Çevresel Kaygının Aracılık Rolü. Akademi Sosyal Bilimler Dergisi, 7(20), 95-117.
• Alvarez-Suárez, P., Vega-Marcote, P., & Garcia Mira, R. (2013). Sustainable consumption: a teaching intervention in higher education. International Journal of Sustainability in Higher Education, 15(1), 3-15.
• Amiri, S., & Rezaee, B. (2023). Analysis of Consumer Buying Behavior Affected by Awareness of Sustainability in the Fashion Industry (Case Study: Garment Industry). Consumer Behavior Studies Journal, 4-4.
• Anucha, V. C. (2017). Attıtudes Of Nigerian Consumers Towards Sustainable Consumption In The South-South Regıon. International Journal of Marketing Research and Management, Volume 7, Number 3, 11-24.
• Asiegbu, I. F., Powei, D. M., & Iruka, C. H. (2012). Consumer attitude: Some reflections on its concept, trilogy, relationship with consumer behavior, and marketing implications. European Journal of Business and Management, 4(13), 38-50.
• Augustin, J. L. P. M., & Liaw, S. Y. (2020). Exploring the relationship between perceived big data advantages and online consumers’ behavior: An extended hierarchy of effects model. International Business Research, 13(6), 1-73.
• Banytė, J., Šalčiuvienė, L., Dovalienė, A., Piligrimienė, Ž., & Sroka, W. (2020). Sustainable consumption behavior at home and in the workplace: Avenues for innovative solutions. Sustainability, 12(16), 6564
• Barry, T. E., & Howard, D. J. (1990). A review and critique of the hierarchy of effects in advertising. International Journal of advertising, 9(2), 98-111.
• Biswas, A. (2017). A consumption value-gap analysis for sustainable consumption. Environmental Science and Pollution Research, 24(8), 7714-7725.
• Chawla, L. (1998). Significant life experiences revisited: A review of research on sources of environmental sensitivity. The Journal of environmental education, 29(3), 11-21.
• Chekima, B., Chekima, S., Syed Khalid Wafa, S. A. W., Igau, O. A., & Sondoh Jr, S. L. (2016). Sustainable consumption: the effects of knowledge, cultural values, environmental advertising, and demographics. International Journal of Sustainable Development & World Ecology, 23(2), 210-220.
• Cheng, T. M., & Wu, H. C. (2015). How do environmental knowledge, environmental sensitivity, and place attachment affect environmentally responsible behavior? An integrated approach for sustainable island tourism. Journal of Sustainable tourism, 23(4), 557-576.
• Dermody, J., Hanmer-Lloyd, S., Koenig-Lewis, N., & Zhao, A. L. (2015). Advancing sustainable consumption in the UK and China: The mediating effect of pro-environmental self-identity. Journal of Marketing Management, 31(13-14), 1472-1502.
• ElHaffar, G., Durif, F., & Dubé, L. (2020). Towards closing the attitude-intention-behavior gap in green consumption: A narrative review of the literature and an overview of future research directions. Journal of cleaner production, 275, 122556.
• Galbreth, M. R., & Ghosh, B. (2013). Competition and sustainability: The impact of consumer awareness. Decision Sciences, 44(1), 127-159.
• Gallagher, H. L., & Frith, C. D. (2003). Functional imaging of ‘theory of mind’. Trends in cognitive sciences, 7(2), 77-83.
• Geiger, S. M., Grossman, P., & Schrader, U. (2019). Mindfulness and sustainability: Correlation or causation?. Current Opinion in Psychology, 28, 23-27.
• Geng, D., Liu, J., & Zhu, Q. (2017). Motivating sustainable consumption among Chinese adolescents: An empirical examination. Journal of Cleaner Production, 141, 315-322.
• Hamid, S., Ijab, M. T., Sulaiman, H., Md. Anwar, R., & Norman, A. A. (2017). Social media for environmental sustainability awareness in higher education. International Journal of Sustainability in Higher Education, 18(4), 474-491.
• Haron, S. A., Paim, L., & Yahaya, N. (2005). Towards sustainable consumption: an examination of environmental knowledge among Malaysians. International Journal of Consumer Studies, 29(5), 426-436.
• Hilgard, E, R. (1980), “The trilogy of mind: Cognition, affect, and conation”, Journal of the history of the behavioral science, Vol. 16, pp. 107-117.
• Hornibrook, S., May, C., & Fearne, A. (2015). Sustainable development and the consumer: Exploring the role of carbon labelling in retail supply chains. Business Strategy and the Environment, 24(4), 266-276.
• İnci, B. ve Ergen, A. (2019). Bilinçli farkındalığın (mindfulness) sürdürülebilir tüketim bağlamında incelenmesi. PPAD Pazarlama Kongresi Bildiri Kitabı, 1(4), 546-567.
• Joshi, Y., & Rahman, Z. (2015). Factors affecting green purchase behaviour and future research directions. International Strategic management review, 3(1-2), 128-143.
• Karaca, Ş. (2018). Duygusal ve bilişsel güdülerin sürdürülebilir giysi tüketim davranışı üzerindeki etkisini incelemeye yönelik bir çalışma. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, (40), 254-268.
• Kaur, B., & Sharma, R. R. (2022). Measuring the impact of creative viral advertising content on hierarchy-of-effects: an application of structural equation modelling. International Journal of Internet Marketing and Advertising, 17(3-4), 353-369.
• Kirmani, M. D., & Khan, M. N. (2016). Green consumerism: a review of extant literature. Pacific Business Review International, 1(2), 48-59.
• Köse, Ş. G., ve Aydin, K. (2020). Sürdürülebilir moda perakendeciliği: Tüketici algıları üzerine bir araştırma. Istanbul Business Research, 49(1), 86-116.
• Lavidge, R. J., & Steiner, G. A. (1961). A model for predictive measurements of advertising effectiveness. Journal of marketing, 25(6), 59-62.
• Leary, R. B., Vann, R. J., Mittelstaedt, J. D., Murphy, P. E., & Sherry Jr, J. F. (2014). Changing the marketplace one behavior at a time: Perceived marketplace influence and sustainable consumption. Journal of Business Research, 67(9), 1953-1958.
• Lee, H., Song,H., Lee, C. Reisinger, Y. (2019) Formation of festival visitors’ environmentally friendly attitudes: cognitive, affective, and conative components, Current Issues in Tourism, 22:2, 142-146.
• Lee, K. (2014). Predictors of sustainable consumption among young educated consumers in Hong Kong. Journal of International Consumer Marketing, 26(3), 217-238.
• Leiserowitz, A. A., Kates, R. W., & Parris, T. M. (2005). Do global attitudes and behaviors support sustainable development?. Environment: Science and Policy for Sustainable Development, 47(9), 22-38.
• Lorek, S., & Fuchs, D. (2013). Strong sustainable consumption governance–precondition for a degrowth path?. Journal of cleaner production, 38, 36-43.
• Lourenço, F., Jones, O., & Jayawarna, D. (2013). Promoting sustainable development: The role of entrepreneurship education. International Small Business Journal, 31(8), 841-865.
• Margaça, C., Hernandez Sanchez, B., & Sánchez-García, J. C. (2022). University students involved in a sustainable world: assessing sustainable consumption in Spain. International Journal of Sustainability in Higher Education, 23(5), 981-1000.
• Marques, C.P. & Almeida, D. (2013). A Path Model of Attitudinal Antecedents of Green Purchase Behaviour, Economics & Sociology, 6 (2), 135-144.
• Mayer, J. D., Chabot, H. F., & Carlsmith, K. M. (1997). Conation, affect, and cognition in personality. In Advances in psychology (Vol. 124, pp. 31-63). North-Holland.
• Mayer, J. D. (2001). Primary divisions of personality and their scientific contributions: From the trilogy‐of‐mind to the systems set. Journal for the Theory of Social Behaviour, 31(4), 449-477.
• Mihart, C. (2012). Modelling the influence of integrated marketing communication on consumer behaviour: an approach based on hierarchy of effects concept. Procedia-Social and Behavioral Sciences, 62, 975-980.
• Minton, E. A., Spielmann, N., Kahle, L. R., & Kim, C. H. (2018). The subjective norms of sustainable consumption: A cross-cultural exploration. Journal of Business Research, 82, 400-408.
• Mitchell, A. A. and Olson, J. C. (1981) Are product attribute beliefs the only mediator of advertising effects on brand attitude? Journal of Marketing Research. 18 (3). p.318-332.
• Pangriya, R., & Kumar, M. R. (2018). A study of consumers' attitude towards online private label brands using the tri-component model. Indian Journal of Marketing, 48(5), 7-20.
• Panzone, L., Hilton, D., Sale, L., & Cohen, D. (2016). Socio-demographics, implicit attitudes, explicit attitudes, and sustainable consumption in supermarket shopping. Journal of Economic Psychology, 55, 77-95.
• Park, H. J., & Lin, L. M. (2020). Exploring attitude–behavior gap in sustainable consumption: Comparison of recycled and upcycled fashion products. Journal of Business Research, 117, 623-628.
• Park, J., & Ha, S. (2012). Understanding pro‐environmental behavior: A comparison of sustainable consumers and apathetic consumers. International Journal of Retail & Distribution Management.
• Quoquab, F., & Mohammad, J. (2020a). Cognitive, affective and conative domains of sustainable consumption: Scale development and validation using confirmatory composite analysis. Sustainability, 12(18), 7784.
• Quoquab, F., & Mohammad, J. (2020b). A review of sustainable consumption (2000 to 2020): What we know and what we need to know. Journal of Global Marketing, 33(5), 305-334.
• Rahman, I. (2018). The interplay of product involvement and sustainable consumption: An empirical analysis of behavioral intentions related to green hotels, organic wines and green cars. Sustainable Development, 26(4), 399-414.
• Reisch, L. A. (2001). Time and wealth. The role of time andtemporalities for sustainable patterns of consumption.Time & Society,10(2-3), 367–385.
• Rezvani, Z., Jansson, J., & Bengtsson, M. (2018). Consumer motivations for sustainable consumption: The interaction of gain, normative and hedonic motivations on electric vehicle adoption. Business Strategy and the Environment, 27(8), 1272-1283.
• Rizkalla, N. (2018). Determinants of sustainable consumption behavior: An examination of consumption values, pce environmental concern and environmental knowledge. International Journal of Social Science and Humanity, 8(2), 48-54.
• Russell-Bennett, R., Leo, C., Rundle-Thiele, S., & Drennan, J. (2016). A hierarchy-of-effects approach to designing a social marketing game. Journal of Nonprofit & Public Sector Marketing, 28(2), 105-128.
• Saari, U. A., Damberg, S., Frömbling, L., & Ringle, C. M. (2021). Sustainable consumption behavior of Europeans: The influence of environmental knowledge and risk perception on environmental concern and behavioral intention. Ecological Economics, 189, 107155.
• Saracho, O. N. (2014). Theory of mind: children's understanding of mental states. Early Child Development and Care, 184(6), 949-961.
• Sattari, M. T., Rezazadeh-Joudi, A., & Kusiak, A. (2017). Assessment of different methods for estimation of missing data in precipitation studies. Hydrology Research, 48(4), 1032-1044.
• Seyfang, G. (2005). Shopping for sustainability: can sustainable consumption promote ecological citizenship?. Environmental politics, 14(2), 290-306.
• Sharifi, S. (2014). Impacts of the trilogy of emotion on future purchase intentions in products of high involvement under the mediating role of brand awareness. European Business Review, 26(1), 43-63.
• Smith, R. E., Chen, J. ve Yang, X. (2008). The impact of advertising creativity on the hierarchy of effects. Journal of Advertising, 37 (4), 47-61.
• Stevens, C. (2010, February). Linking sustainable consumption and production: The government role. In Natural resources forum (Vol. 34, No. 1, pp. 16-23). Oxford, UK: Blackwell Publishing Ltd.
• Terlau, W., & Hirsch, D. (2015). Sustainable consumption and the attitude-behaviour-gap phenomenon-causes and measurements towards a sustainable development. Proceedings in Food System Dynamics, 199-214.
• Thøgerson, J., & Olander, F. (2002). Human values and theemergence of a sustainable consumption pattern: a panelstudy.Journal of Economic Psychology,23, 605–630.
• Topal, E. (2018). Reklamda hikaye anlatımının etkiler hiyerarşisi bağlamında incelenmesi (Doctoral dissertation, Anadolu University (Turkey)).
• Tsiotsou, R. H. (2011). Developing brand loyalty in services: a hierarchy of effects model. In Proceedings of the 2011 Summer Marketing Educators’ Conference (pp. 391-398).
• Tung, T., Koenig, H. F., & Chen, H. L. (2017). Effects of green self-identity and cognitive and affective involvement on patronage intention in eco-friendly apparel consumption: A gender comparison. Sustainability, 9(11), 1977.
• Ukenna, S. I., & Nkamnebe, A. D. (2017). Sustainable consumption behavior in Sub‐Saharan Africa: a conceptual framework. Thunderbird International Business Review, 59(1), 33-50.
• Uysal, N.B. ve Esen S.K. (2017). Yeşil Satınalma Davranışının İncelenmesi: Çevresel Kaygının, Algılanan Tüketici Etkinliğinin Ve Demografik Faktörlerin Etkileri, Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2(19), 205-229.
• Vermeir, I., & Verbeke, W. (2006). Sustainable food consumption: Exploring the consumer “attitude–behavioral intention” gap. Journal of Agricultural and Environmental ethics, 19, 169-194.
• Wang, P., Liu, Q., & Qi, Y. (2014). Factors influencing sustainable consumption behaviors: a survey of the rural residents in China. Journal of Cleaner Production, 63, 152-165.
• Wang, J., & Wu, L. (2016). The impact of emotions on the intention of sustainable consumption choices: Evidence from a big city in an emerging country. Journal of cleaner production, 126, 325-336.
• Yarimoglu, E. ve Binboga, G. (2019). Understanding sustainable consumption in an emerging country: The antecedents and consequences of the ecologically conscious consumer behavior model. Business Strategy and the Environment, 28(4), 642-651.
• Yıldırım, M. Tüketicilerin Yaşam Biçimlerine Göre Sms Reklamlarına Karşı Tutumlarının İncelenmesi: İstanbul İlinde Bir Pilot Araştırma. Yüksek Lisans Tezi, İstanbul Üniversitesi, 2010.
• Yıldız, E., & Barut, A. (2016). Yeşil Pazarlama Karması, Çevresel Kaygı Ve Çevresel Bilginin Yeşil Ürün Satın Alma Davranışı Üzerindeki Etkisi. Gümüshane University Electronic Journal of the Institute of Social Science/Gümüshane Üniversitesi Sosyal Bilimler Enstitüsü Elektronik Dergisi, 7(16).
• Yeung, S. P. M. (2005). Teaching approaches in geography and students' environmental attitudes. Environment Systems & Decisions, 24(2), 101.
• Young, W., Hwang, K., McDonald, S., & Oates, C. J. (2010). Sustainable consumption: green consumer behaviour when purchasing products. Sustainable development, 18(1), 20-31.
• Zeng, Z., Zhong, W., & Naz, S. (2023). Can Environmental Knowledge and Risk Perception Make a Difference? The Role of Environmental Concern and Pro-Environmental Behavior in Fostering Sustainable Consumption Behavior. Sustainability, 15(6), 4791.
• The sustainable Goals Report, 2016. URL: file:///D:/NEV%C4%B0N%20B%C4%B0LG%C4%B0SAYAR%20YEDEK/yay%C4%B1nlar/SUSTAINABLITY/RAPORLAR/the%20sustainable%20development%20goals%20report%202016.pdf (erişim: 07.01.2023)
• United Nations, (1987), “Report of the World Commission on Environmnt and Development: our Common Future”, United Nations, Geneva, URL: https://sustainabledevelopment.un.org/content/documents/5987our-common-future.pdf (erişim: 08.01.2023).
• Sustainable Development Goals Knowledge Platform. URL: https://sustainabledevelopment.un.org/topics/sustainableconsumptionandproduction (erişim: 08.01.2023).