A Study On Shopping Malls Performance Criterias Analysis Using AHP Method

Yıl 2020, Cilt: 23 Sayı: 1, 85 - 95, 01.03.2020

Emine Elif Nebati İsmail Ekmekçi

https://doi.org/10.2339/politeknik.473568

Cited By: 5

Öz

In recent years, with the increase in the number of
shopping centers and consumer expectations, comprehensive research on the
performance evaluation of shopping centers has started to be needed. In the
performance evaluation process, it is very important to determine the correct
measurement criteria. In this study, the performance measurement criteria were
determined by reviewing the literature and interviewing experts and managers in
the shopping center sector. In the next step, the Analytical Hierarchy Process
(AHP), a multi-criteria decision making (MCDM) method, was used to determine
the significance levels of these criteria and a new performance index model was
hereby developed. The proposed method consists of a total of 140 criteria
including six main criteria (green building, investors, visitors, tenants,
shopping mall turnover, and social life) and 134 sub-criteria. As far as we
know, this study is the first to propose a model for measuring the performance
of shopping malls.

Anahtar Kelimeler

Shopping malls, multi-criteria decision making, analytical hierarchy process, performance measurement

Kaynakça

• [1] Gottdiener M., “Postmodern semiotics: material culture and the forms of postmodern life”, İmge bookstore, Ankara, (1995).
• [2] Ceylan R., “Performance analysis of shopping malls within mixed use real estate projects through a sustaınable framework: a methodological proposal for Istanbul case”,Yıldız Teknik University Department of City and Regional Planning, MSc. Thesis, (2016).
• [3] Bajo J., Corchado J.M., Paz Y.D., Paz J.F.,Rodriguez, S.,Martín, Q.,Abraham,A., “Shomas: ıntelligent guidance and suggestions in shopping centres”, Applied Soft Computing 9(2),851-862, (2009).
• [4] Cengiz E. and Özden B., “A study aimed at identifying the major shopping centers and consumers' attitudes with large shopping in retailing”, Ege University Faculty of Economics and Administrative Sciences, 2(1),65-78, (2002).
• [5] Köksal Y. and Aydın E.E.,“A Comperative Investigation On Shopping Mall Perception Of Consumers: The Case Of Lakes Area”, Int. Journal of Management Economics and Business, 11(24), 231-248, (2015).
• [6] Reynolds K. E., Ganesh J. and Luckett, M.,”Traditional malls vs. factory outlets: comparing shopper typologies and ımplications for retail strategy”, Journal of Business Research, 55(9), 687–96, (2002).
• [7] İbicioğlu H.,” Shopping centers: an ınvestigation on demographic effect and customer attitudes”, Süleyman Demirel University Journal of Faculty of Economics and Administrative Sciences, 10(1),43-55, (2005).
• [8] Akat,Ö., Taşkın Ç. and Özdem A., “Buying behaviour of international shopping center consumers: an application in Bursa”, Journal of Anadolu University Social Sciences 2, pp.13-30.
• [9] Haj-Salem N., Chebat J.C., Michon R. and Oliveira S.,” Why male and female shoppers do not see mall loyalty through the same lens? the mediating role of self-congruity”, Journal of Business Research,69(3),1219–27,(2016).
• [10] Mittal A. and Jhamb D.,"Determinants of shopping mall attractiveness: the ındian context", Procedia Economics and Finance, 37(16), 386–90, (2016). [11] Anselmsson J.,”Effects of shopping centre re-ınvestments and ımprovements on sales and visit growth”, Journal of Retailing and Consumer Services 32,139–50,(2016). [12] El-Abda W., Kamelb B.,Afifya M. and Dorraa M.,”Assessment of skylight design configurations on daylighting performance in shopping malls: a case study,” Solar Energy, 170,358–368,(2018).
• [13] Morrison M., Gan S., Dubelaar C. and Oppewal H., “In-store music and aroma influences on shopper behavior and satisfaction”, Journal of Business Research, (2010).
• [14] Yavetz V., Iris., Gilboa S., “The effect of service scape cleanliness on customer reaction, services marketing quarterly”, Vol. 31, No. 2, pp.213-234, (2010).
• [15] Ngai K.L., “The determinants of shopping centre performance: a regressive-expert system”, Ph.D Dissertation, University of Hong Kong, (2007).
• [16] Zacharias J., Schinazi V., “The impact of an entertaintment retrofit on the performance of shopping center”, Journal Of Shopping Center Research, pp. 29-44, (2003).
• [17] Yiu C., Yau Y., “An ecological framework for the strategic positioning of a shopping mall’’, Journal of Retail & Leisure Property, 5(4), pp. 270-280, (2005).
• [18] Reikli M., “The key of success in shopping centers: composing elements of shopping centers and their strategic fit”, Ph.D Dissertation, Corvinus University of Budapest, (2012).
• [19] Dey P.K., “Managing project risk using combined analytic hierarchy process and risk map”, Applied Soft Computing, Vol. 10, No.4, pp. 990-1000, (2010).
• [20] Srdjevic B. and Srdjevic,Z., “Synthesis of individual best local priority vectors in AHP-group decision making”, Applied Soft Computing, 13, pp.2045-2056, (2013).
• [21] Saaty T.L., “Axiomatic foundation of the analytic hierarchy process”, Management Science 32 (7), pp.841-855, (1986).
• [22] Saaty T.L., “How to make a decision: the analytic hierarchy process”, European Journal of Operational Research 48 (1), pp.9-26, (1990).
• [23] Saaty T.L., “The analytic hierarchy and analytic network measurement processes: applications to decisions under risk”, European Journal of Pure and Applied Mathematics, Vol 1, No 1, pp.125, (2008).
• [24] Erkip F. and Özüduru B., “Retail development in turkey: an account after two decades of shopping malls in the urban scene’’, Propla, pp. 391: 33, (2015).