BIBLIOMETRIC ANALYSIS OF STUDIES ON ELECTRIC VEHICLE PURCHASE INTENTION

Öz

Electric vehicles have entered everyday life at an unprecedented pace, underscoring the need for a comprehensive identification of the factors that shape consumers’ purchase intentions. Accordingly, this study synthesizes the existing literature on electric vehicle purchase intention, mapping the determinants involved and their interrelations. Drawing on the Scopus database and refined through the PRISMA protocol, the corpus comprises 389 publications that are examined via bibliometric analysis, with visualizations generated in VOSviewer. The bibliometric analysis shows a sharp increase in publications since 2020; China, USA, and India lead in both publication count and link strength; and the keywords “electric vehicle,” “purchase intention,” “environmental concern,” and “sustainable transportation” appear with the highest frequency. From a theoretical perspective, the Theory of Planned Behavior, the Technology Acceptance Model, and the Diffusion of Innovations Theory are the most frequently employed frameworks. Moreover, the systematic literature review indicates that factors such as infrastructure availability, environmental awareness, price, incentives, social norms, and individual attitudes play a critical role in shaping electric-vehicle purchase intention, whereas variables like cultural values and consumer ethnocentrism have been relatively underexplored.

Anahtar Kelimeler

• Electric Vehicle
• Purchase Intention
• Bibliometric Analysis
• VOSviewer

ELEKTRİKLİ ARAÇ SATIN ALMA NİYETİ ÜZERİNE YAPILAN ÇALIŞMALARIN BİBLİYOMETRİK ANALİZİ

Öz

Elektrikli araçlar hayatımıza oldukça hızlı bir şekilde girmektedir. Dolayısıyla elektrikli araçlara yönelik tüketicin satın alma niyetini belirleyen faktörlerin detaylı bir şekilde belirlenmesi gerekmektedir. Bu çalışmanın temel amacı; elektrikli araç satın alma niyeti üzerine yapılmış çalışmaların incelenerek satın alma niyetini etkileyen faktörlerin ve etkileşimlerinin ortaya konmasıdır. Araştırma evreni Scopus veri tabanı üzerinden belirlenmiş olup PRISMA yöntemi kullanılarak seçilen 389 kaynaktan oluşmaktadır. Analiz yöntemi olarak bibliyometrik analiz yöntemi belirlenmiş olup veri görselleştirme işlemleri VOSviewer paket programı aracılığıyla uygulanmıştır. Yapılan bibliyometrik analiz sonucunda yayınların 2020 yılından itibaren yüksek artış gösterdiği; Çin, ABD ve Hindistan’ın yayın sayısı ve bağlantı gücü açısından ön sıralarda olduğu; elektrikli araç, satın alma niyeti, çevresel kaygı ve sürdürülebilir ulaşım kavramlarının anahtar kelime olarak sıklıkla kullanıldığı gözlemlenmiştir. Teorik açıdan Planlı Davranış Teorisi, Teknoloji Adaptasyon Modeli ve Yeniliğin Yayılma Teorisinin yoğunlukla kullanıldığı görülmüştür. Ayrıca yapılan sistematik literatür taraması sonucunda elektrikli araç satın alma niyetini etkileyen değişkenler arasında; altyapı, çevresel bilinç, fiyat, teşvikler, sosyal normlar ve bireysel tutumlar gibi faktörlerin kritik rol oynadığı fakat kültürel değerler ve tüketici etnosentrizmi gibi değişkenlerin daha az çalışıldığı tespit edilmiştir.

Anahtar Kelimeler

• Elektrikli Araç
• Satın Alma Niyeti
• Bibliyometrik Analiz
• VOSviewer

Kaynakça

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