THE RELATIONSHIP BETWEEN RESPONSE STYLES AND DEMOGRAPHIC CHARACTERISTICS IN THE FIELD OF BUSINESS RESEARCHES

Yıl 2009, Cilt: 2 Sayı: 4, 1 - 17, 01.12.2009

Ahmet Bardakçı Selçuk Burak Haşıloğlu Süleyman Barutçu Duygu Koçoğlu

Öz

The purpose of the study was to investigate the relationship between demographic characteristics of the respondents and response style. To achieve the purpose the impact of demographics over the response style, ten researches in which were administered in participation with researchers from Pamukkale University, Faculty of Economics and Administrative Sciences were integrated. Findings reveal that level of education influences respondents’ marking on both extreme points and scale midpoint. Nevertheless, no relationships were identified between respondents’ level of education and none of the response styles. Disacquiescence is common among respondents. Tendency of using acquiescence and using scale midpoint are more likely for men. Tendency of using scale midpoint are more likely for men who is over 30 years old

Anahtar Kelimeler

Response style, attitude scales

İŞLETME ALANINDAKİ TUTUM ÖLÇEKLİ ÇALIŞMALARDA CEVAPLAMA TARZI İLE DEMOGRAFİK DEĞİŞKENLER ARASINDAKİ İLİŞKİYİ TESPİTE YÖNELİK BİR ARAŞTIRMA

Öz

Bu çalışmada Türkiye’de işletme alanında gerçekleştirilen çalışmalarda demografik özelliklerle cevaplama tarzı arasındaki ilişkinin incelenmesi amaçlanmaktadır. Bu amaçla Pamukkale Üniversitesi İşletme Bölümü öğretim üyelerinin katılımıyla gerçekleştirilmiş olan on farklı araştırmada cevaplayıcıların demografik özelliklerinin cevaplama tarzlarına etkisi incelenmiştir. Sonuçlara göre eğitim düzeyi hem aşırı uçlarının kullanımını hem de ölçek orta noktasının kullanımı etkilemektedir. Fakat eğitim düzeyi ile cevaplama tarzı ölçütlerinin her birisi arasında doğrudan bir ilişki bulunamamıştır. Genel olarak cevaplayıcılar arasında katılımcı olmayıcılık daha yaygındır. Erkekler kadınlardan hem daha fazla katılımcı yön kullanma hem de daha fazla orta nokta kullanma eğilimindir. 30 yaş üstünde orta nokta kullanımı, 30 yaş altında orta nokta kullanımından daha fazladır

Anahtar Kelimeler

Cevaplama tarzı, tutum ölçekleri

Kaynakça

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