Araştırma Makalesi
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Tüketirken Davranışlarımızla Çevreyi Korumak için Neler Yapıyoruz? Nitel Bir Araştırma

Yıl 2023, Cilt: 16 Sayı: 1, 1 - 36, 31.01.2023

Öz

Literatürde konuyla ilgili yapılan çalışmalar, ürünlerin kullanımından sonra elden çıkarma ve atıkların bertaraf edilmesiyle ilgilidir. Bu çalışma, atık yönetimi konusuna ürünlerin elden çıkarma aşamasına ek olarak tüketim düşüncesinin başladığı andan itibaren yeniden ele almaktadır. Bu amaçla tüketimin çevre üzerindeki zararlı etkilerini azaltmaya yardımcı olan davranışları, 5R sıfır atık modeli üzerinden ele alınmaktadır. Bu çalışmada nitel araştırma desenlerinden fenomenoloji yaklaşımı kullanılmaktadır. Amaçlı örnekleme yöntemine göre Kırşehir ve Ankara illerinde yaşayan farklı demografik özellikler taşıyan toplam 20 katılımcı ile görüşülmüştür. Veriler, yüz yüze derinlemesine mülakat tekniği ile toplanmış ve MAXQDA programı ile analiz edilmiştir. Bu çalışmanın sonucunda tüketicilerin davranışları, çevreyi koruyan davranışlar teması altında yedi kategori altında toplanmıştır. Bunlar; çevreyi korumaya yönelik girişimler, çevre duyarlılığı, azaltma, yeniden kullanma, ayrıştırma, geri dönüşüm ve türeticilik davranışlarıdır. Bu kategoriler, atık yönetimi hiyerarşisi aşamalarına göre değerlendirildiğinde çevreyi korumaya yönelik girişimler ve çevre duyarlılığı reddetme aşamasına karşılık gelmektedir. Türeticilik ise reddetme ve azaltma aşamaları içerisinde değerlendirilmektedir.

Kaynakça

  • Agrawal, R. ve Gupta, S. (2018). Consuming Responsibly: Exploring Environmentally Responsible Consumption Behaviors. Journal of Global Marketing, 31(4), 231-245.
  • Alvin, T. (1980). The third wave (C. 484). Bantam books New York.
  • Anantharaman, M. (2014). Networked ecological citizenship, the new middle classes and the provisioning of sustainable waste management in Bangalore, India. Journal of Cleaner Production, Special Volume: Sustainable Production, Consumption and Livelihoods: Global and Regional Research Perspectives, 63, 173-183.
  • Balwan, W. K., Singh, A. ve Kour, S. (2022). 5R’s of zero waste management to save our green planet: A narrative review. European Journal of Biotechnology and Bioscience, 10(1), 7-11.
  • Bandura, A. (2007). Impeding ecological sustainability through selective moral disengagement. International Journal of Innovation and Sustainable Development, 2(1), 8-35.
  • Barr, S., Gilg, A. ve Ford, N. (2005). Defining the multi-dimensional aspects of household waste management: A study of reported behavior in Devon. Resources, Conservation and Recycling, 45(2), 172-192.
  • Bilitewski, B., Härdtle, G. ve Marek, K. (1996). Waste management. Springer Science & Business Media.
  • Chappells, H. ve Shove, E. (2005). Debating the future of comfort: Environmental sustainability, energy consumption and the indoor environment. Building Research & Information, 33(1), 32-40.
  • Chaudhuri, D. (2014). Analysis of the awareness of green products in the city of Kolkata. Journal of Global Marketing, 27(4), 207-212.
  • Chomsky, N. ve Pollin, R. (2020). Climate crisis and the global green new deal: The political economy of saving the planet. Verso Books.
  • Cox, J., Griffith, S., Giorgi, S. ve King, G. (2013). Consumer understanding of product lifetimes. Resources, Conservation and Recycling, 79, 21-29.
  • Creswell, J. W. (2016). Nitel Araştırma yöntemleri (Çev. M. Bütün ve , S. B. Demir). Ankara: Siyasal kitabevi.
  • Creswell, J. W. ve Plano Clark, V. L. (2011). Designing and conducting mixed methods research. Sage Publications.
  • De Young, R. (1986). Some psychological aspects of recycling: The structure of conservation-satisfactions. Environment and behavior, 18(4), 435-449.
  • De Young, R. (1985). Encouraging environmentally appropriate behavior: The role of intrinsic motivation. Journal of Environmental Systems, 15(4), 281-292.
  • Deepak, A., Sharma, V. ve Kumar, D. (2022). Life cycle assessment of biomedical waste management for reduced environmental impacts. Journal of Cleaner Production, 131376.
  • Ebreo, A., Hershey, J. ve Vining, J. (1999). Reducing solid waste: Linking recycling to environmentally responsible consumerism. Environment and Behavior, 31(1), 107-135.
  • Fisk, G. (1973). Criteria for a Theory of Responsible Consumption. Journal of Marketing, 37(2), 24-31.
  • Gharfalkar, M., Court, R., Campbell, C., Ali, Z. ve Hillier, G. (2015). Analysis of waste hierarchy in the European waste directive 2008/98/EC. Waste management, 39, 305-313.
  • Guest, G., Bunce, A. ve Johnson, L. (2006). How many interviews are enough? An experiment with data saturation and variability. Field methods, 18(1), 59-82.
  • Hansmann, R., Bernasconi, P., Smieszek, T., Loukopoulos, P. ve Scholz, R. W. (2006). Justifications and self-organization as determinants of recycling behavior: The case of used batteries. Resources, Conservation and Recycling, 47(2), 133-159.
  • Hermanowicz, J. C. (2002). The great interview: 25 strategies for studying people in bed. Qualitative sociology, 25(4), 479-499.
  • Hofmeister-Tóth, Á., Kelemen, K. ve Piskóti, M. (2011). Environmentally conscious consumption patterns in Hungarian households. Society and Economy, 33(1), 51-68.
  • Juwaheer, T. D., Pudaruth, S. ve Noyaux, M. M. E. (2012). Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius. World Journal of Entrepreneurship, Management and Sustainable Development. 8(1), 36-59.
  • Khan, I., Hou, F. ve Le, H. P. (2021). The impact of natural resources, energy consumption, and population growth on environmental quality: Fresh evidence from the United States of America. Science of the Total Environment, 754, 142222.
  • Kirkeby, J. T., Birgisdottir, H., Hansen, T. L., Christensen, T. H., Bhander, G. S. ve Hauschild, M. (2006). Evaluation of environmental impacts from municipal solid waste management in the municipality of Aarhus, Denmark. Waste Management & Research, 24(1), 16-26.
  • Klöckner, C. A. ve Oppedal, I. O. (2011). General vs. Domain specific recycling behaviour—Applying a multilevel comprehensive action determination model to recycling in Norwegian student homes. Resources, Conservation and Recycling, 55(4), 463-471.
  • Kollmuss, A. ve Agyeman, J. (2002). Mind the gap: Why do people act environmentally and what are the barriers to pro-environmental behavior? Environmental education research, 8(3), 239-260.
  • Kuckartz, U. (2014). Qualitative text analysis: A guide to methods, practice and using software. Sage.
  • Lehmann, S. (2010). Resource recovery and materials flow in the city: Zero waste and sustainable consumption as paradigms in urban development. Sustainable Development Law & Policy, 11(1), 28-68.
  • Lim, W. M., Yong, J. L. S. ve Suryadi, K. (2014). Consumers’ perceived value and willingness to purchase organic food. Journal of Global Marketing, 27(5), 298-307.
  • Marshall, B., Cardon, P., Poddar, A. ve Fontenot, R. (2013). Does sample size matter in qualitative research?: A review of qualitative interviews in IS research. Journal of computer information systems, 54(1), 11-22.
  • Maxwell, J. A. (2018). Nitel araştırma tasarımı: Etkileşimli bir yaklaşım (Çev. Ed. Çevikbaş, M.) (3. bs.). Ankara: Nobel yayın.
  • Merriam, S. B. (2018). Nitel araştırma: Desen ve uygulama için bir rehber (Çev. S. Turan). Ankara: Nobel Yayıncılık.
  • Mishra, P. ve Sharma, P. (2010). Green marketing in India: Emerging opportunities and challenges. Journal of Engineering, Science and Management Education, 3(1), 9-14.
  • Newton, J. D., Tsarenko, Y., Ferraro, C. ve Sands, S. (2015). Environmental concern and environmental purchase intentions: The mediating role of learning strategy. Journal of Business Research, 68(9), 1974-1981.
  • Özbi̇len, E. E. E., Eser, Z. ve Siğri, Ü. (2022). Reklamlarda Ünlülerin Kullanılmasının Tüketicilerin Marka Tercihine Olan Etkisi: Nitel Bir Araştırma. Pazarlama ve Pazarlama Araştırmaları Dergisi, 15(1), 29-70.
  • Paço, A. ve Lavrador, T. (2017). Environmental knowledge and attitudes and behaviours towards energy consumption. Journal of environmental management, 197, 384-392.
  • Patton, M. Q. (2018). Nitel araştırma ve değerlendirme yöntemleri. (M. Bütün ve S. B., Çev.). Ankara: Pegem Akademi.
  • Peattie, K. (2010). Green consumption: Behavior and norms. Annual review of environment and resources, 35, 195-228.
  • Peattie, K. ve Crane, A. (2005). Green marketing: Legend, myth, farce or prophesy? Qualitative market research: An international journal. 8(4), 357-370.
  • Polkinghorne, D. E. (1989). Phenomenological research methods. Existential-phenomenological perspectives in psychology içinde (41-60). Springer.
  • Population Reference Bureau. (2021).2021 World Population Data Sheet. 26 Şubat 2022 tarihinde https://interactives.prb.org/2021-wpds/ adresinden erişildi.
  • Pujara, Y., Pathak, P., Sharma, A. ve Govani, J. (2019). Review on Indian Municipal Solid Waste Management practices for reduction of environmental impacts to achieve sustainable development goals. Journal of environmental management, 248, 109238.
  • Reno, J. (2015). Waste and waste management. Annual Review of Anthropology, 44, 557-572.
  • Roper, W. E. (2006). Strategies for building material reuse and recycle. International journal of environmental technology and management, 6(3-4), 313-345.
  • Seidman, I. (2006). Interviewing as qualitative research: A guide for researchers in education and the social sciences. Teachers college press.
  • Seyfang, G. (2006). Sustainable consumption, the new economics and community currencies: Developing new institutions for environmental governance. Regional Studies, 40(7), 781-791.
  • Steg, L. ve Vlek, C. (2009). Encouraging pro-environmental behaviour: An integrative review and research agenda. Journal of environmental psychology, 29(3), 309-317.
  • Stern, P. (2000). Toward a coherent theory of environmentally significant behavior. Journal of social issues, 56(3), 407-424.
  • Sudbury-Riley, L. ve Kohlbacher, F. (2016). Ethically minded consumer behavior: Scale review, development, and validation. Journal of Business Research, 69(8), 2697-2710.
  • Tam, V. W., Kotrayothar, D. ve Loo, Y.-C. (2009). On the prevailing construction waste recycling practices: A South East Queensland study. Waste Management & Research, 27(2), 167-174.
  • Tam, V. W., Tam, L. ve Le, K. N. (2010). Cross-cultural comparison of concrete recycling decision-making and implementation in construction industry. Waste management, 30(2), 291-297.
  • Tester, J. W. (1992). Energy—Production, consumption and consequences: JL Helm,(Editor) National Academy Press Washington, Elsevier.
  • Wang, J., Ma, Y.-J., Chen, S.-J., Tian, M., Luo, X.-J. ve Mai, B.-X. (2010). Brominated flame retardants in house dust from e-waste recycling and urban areas in South China: İmplications on human exposure. Environment international, 36(6), 535-541.
  • Xu, L., Zhang, X. ve Ling, M. (2018). Pro-environmental spillover under environmental appeals and monetary incentives: Evidence from an intervention study on household waste separation. Journal of Environmental Psychology, 60, 27-33.
  • Zaman, A. U. (2014). Measuring waste management performance using the ‘Zero Waste Index’: The case of Adelaide, Australia. Journal of Cleaner Production, 66, 407-419.
  • Zheng, J., Ma, G., Wei, J., Wei, W., He, Y., Jiao, Y. ve Han, X. (2020). Evolutionary process of household waste separation behavior based on social networks. Resources, Conservation and Recycling, 161, 105009.

WHAT ARE WE DOING TO PROTECT THE ENVIRONMENT WITH OUR BEHAVIORS WHILE CONSUMING? A QUALITATIVE RESEARCH

Yıl 2023, Cilt: 16 Sayı: 1, 1 - 36, 31.01.2023

Öz

The main research question of this study is about the consumer behaviors that protect the environment. The studies on the subject in the literature are about the disposal of the products after use and the disposal of waste. This study revisits the issue of waste management from the beginning of the consumption thought in addition to the disposal phase of the products. For this purpose, the behaviors that help to reduce the harmful effects of consumption on the environment are discussed through the 5R zero waste model. In this study, the phenomenology approach, one of the qualitative research designs, is used. According to the purposive sampling method, a total of 20 participants with different demographic characteristics living in the provinces of Kırşehir and Ankara were interviewed. The data were collected by face-to-face in-depth interview technique and analyzed with the MAXQDA program. As a result of this study, the behaviors of consumers were gathered under seven categories under the theme of behaviors that protect the environment. These categories are initiatives to protect the environment, environmental awareness, reduction, reuse, separation, recycling, and derivatization behaviors. When these are evaluated according to the waste management hierarchy stages, they correspond to the initiatives to protect the environment and the rejection of environmental awareness. On the other hand, prosumer is evaluated within the stages of rejection and reduction.

Kaynakça

  • Agrawal, R. ve Gupta, S. (2018). Consuming Responsibly: Exploring Environmentally Responsible Consumption Behaviors. Journal of Global Marketing, 31(4), 231-245.
  • Alvin, T. (1980). The third wave (C. 484). Bantam books New York.
  • Anantharaman, M. (2014). Networked ecological citizenship, the new middle classes and the provisioning of sustainable waste management in Bangalore, India. Journal of Cleaner Production, Special Volume: Sustainable Production, Consumption and Livelihoods: Global and Regional Research Perspectives, 63, 173-183.
  • Balwan, W. K., Singh, A. ve Kour, S. (2022). 5R’s of zero waste management to save our green planet: A narrative review. European Journal of Biotechnology and Bioscience, 10(1), 7-11.
  • Bandura, A. (2007). Impeding ecological sustainability through selective moral disengagement. International Journal of Innovation and Sustainable Development, 2(1), 8-35.
  • Barr, S., Gilg, A. ve Ford, N. (2005). Defining the multi-dimensional aspects of household waste management: A study of reported behavior in Devon. Resources, Conservation and Recycling, 45(2), 172-192.
  • Bilitewski, B., Härdtle, G. ve Marek, K. (1996). Waste management. Springer Science & Business Media.
  • Chappells, H. ve Shove, E. (2005). Debating the future of comfort: Environmental sustainability, energy consumption and the indoor environment. Building Research & Information, 33(1), 32-40.
  • Chaudhuri, D. (2014). Analysis of the awareness of green products in the city of Kolkata. Journal of Global Marketing, 27(4), 207-212.
  • Chomsky, N. ve Pollin, R. (2020). Climate crisis and the global green new deal: The political economy of saving the planet. Verso Books.
  • Cox, J., Griffith, S., Giorgi, S. ve King, G. (2013). Consumer understanding of product lifetimes. Resources, Conservation and Recycling, 79, 21-29.
  • Creswell, J. W. (2016). Nitel Araştırma yöntemleri (Çev. M. Bütün ve , S. B. Demir). Ankara: Siyasal kitabevi.
  • Creswell, J. W. ve Plano Clark, V. L. (2011). Designing and conducting mixed methods research. Sage Publications.
  • De Young, R. (1986). Some psychological aspects of recycling: The structure of conservation-satisfactions. Environment and behavior, 18(4), 435-449.
  • De Young, R. (1985). Encouraging environmentally appropriate behavior: The role of intrinsic motivation. Journal of Environmental Systems, 15(4), 281-292.
  • Deepak, A., Sharma, V. ve Kumar, D. (2022). Life cycle assessment of biomedical waste management for reduced environmental impacts. Journal of Cleaner Production, 131376.
  • Ebreo, A., Hershey, J. ve Vining, J. (1999). Reducing solid waste: Linking recycling to environmentally responsible consumerism. Environment and Behavior, 31(1), 107-135.
  • Fisk, G. (1973). Criteria for a Theory of Responsible Consumption. Journal of Marketing, 37(2), 24-31.
  • Gharfalkar, M., Court, R., Campbell, C., Ali, Z. ve Hillier, G. (2015). Analysis of waste hierarchy in the European waste directive 2008/98/EC. Waste management, 39, 305-313.
  • Guest, G., Bunce, A. ve Johnson, L. (2006). How many interviews are enough? An experiment with data saturation and variability. Field methods, 18(1), 59-82.
  • Hansmann, R., Bernasconi, P., Smieszek, T., Loukopoulos, P. ve Scholz, R. W. (2006). Justifications and self-organization as determinants of recycling behavior: The case of used batteries. Resources, Conservation and Recycling, 47(2), 133-159.
  • Hermanowicz, J. C. (2002). The great interview: 25 strategies for studying people in bed. Qualitative sociology, 25(4), 479-499.
  • Hofmeister-Tóth, Á., Kelemen, K. ve Piskóti, M. (2011). Environmentally conscious consumption patterns in Hungarian households. Society and Economy, 33(1), 51-68.
  • Juwaheer, T. D., Pudaruth, S. ve Noyaux, M. M. E. (2012). Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius. World Journal of Entrepreneurship, Management and Sustainable Development. 8(1), 36-59.
  • Khan, I., Hou, F. ve Le, H. P. (2021). The impact of natural resources, energy consumption, and population growth on environmental quality: Fresh evidence from the United States of America. Science of the Total Environment, 754, 142222.
  • Kirkeby, J. T., Birgisdottir, H., Hansen, T. L., Christensen, T. H., Bhander, G. S. ve Hauschild, M. (2006). Evaluation of environmental impacts from municipal solid waste management in the municipality of Aarhus, Denmark. Waste Management & Research, 24(1), 16-26.
  • Klöckner, C. A. ve Oppedal, I. O. (2011). General vs. Domain specific recycling behaviour—Applying a multilevel comprehensive action determination model to recycling in Norwegian student homes. Resources, Conservation and Recycling, 55(4), 463-471.
  • Kollmuss, A. ve Agyeman, J. (2002). Mind the gap: Why do people act environmentally and what are the barriers to pro-environmental behavior? Environmental education research, 8(3), 239-260.
  • Kuckartz, U. (2014). Qualitative text analysis: A guide to methods, practice and using software. Sage.
  • Lehmann, S. (2010). Resource recovery and materials flow in the city: Zero waste and sustainable consumption as paradigms in urban development. Sustainable Development Law & Policy, 11(1), 28-68.
  • Lim, W. M., Yong, J. L. S. ve Suryadi, K. (2014). Consumers’ perceived value and willingness to purchase organic food. Journal of Global Marketing, 27(5), 298-307.
  • Marshall, B., Cardon, P., Poddar, A. ve Fontenot, R. (2013). Does sample size matter in qualitative research?: A review of qualitative interviews in IS research. Journal of computer information systems, 54(1), 11-22.
  • Maxwell, J. A. (2018). Nitel araştırma tasarımı: Etkileşimli bir yaklaşım (Çev. Ed. Çevikbaş, M.) (3. bs.). Ankara: Nobel yayın.
  • Merriam, S. B. (2018). Nitel araştırma: Desen ve uygulama için bir rehber (Çev. S. Turan). Ankara: Nobel Yayıncılık.
  • Mishra, P. ve Sharma, P. (2010). Green marketing in India: Emerging opportunities and challenges. Journal of Engineering, Science and Management Education, 3(1), 9-14.
  • Newton, J. D., Tsarenko, Y., Ferraro, C. ve Sands, S. (2015). Environmental concern and environmental purchase intentions: The mediating role of learning strategy. Journal of Business Research, 68(9), 1974-1981.
  • Özbi̇len, E. E. E., Eser, Z. ve Siğri, Ü. (2022). Reklamlarda Ünlülerin Kullanılmasının Tüketicilerin Marka Tercihine Olan Etkisi: Nitel Bir Araştırma. Pazarlama ve Pazarlama Araştırmaları Dergisi, 15(1), 29-70.
  • Paço, A. ve Lavrador, T. (2017). Environmental knowledge and attitudes and behaviours towards energy consumption. Journal of environmental management, 197, 384-392.
  • Patton, M. Q. (2018). Nitel araştırma ve değerlendirme yöntemleri. (M. Bütün ve S. B., Çev.). Ankara: Pegem Akademi.
  • Peattie, K. (2010). Green consumption: Behavior and norms. Annual review of environment and resources, 35, 195-228.
  • Peattie, K. ve Crane, A. (2005). Green marketing: Legend, myth, farce or prophesy? Qualitative market research: An international journal. 8(4), 357-370.
  • Polkinghorne, D. E. (1989). Phenomenological research methods. Existential-phenomenological perspectives in psychology içinde (41-60). Springer.
  • Population Reference Bureau. (2021).2021 World Population Data Sheet. 26 Şubat 2022 tarihinde https://interactives.prb.org/2021-wpds/ adresinden erişildi.
  • Pujara, Y., Pathak, P., Sharma, A. ve Govani, J. (2019). Review on Indian Municipal Solid Waste Management practices for reduction of environmental impacts to achieve sustainable development goals. Journal of environmental management, 248, 109238.
  • Reno, J. (2015). Waste and waste management. Annual Review of Anthropology, 44, 557-572.
  • Roper, W. E. (2006). Strategies for building material reuse and recycle. International journal of environmental technology and management, 6(3-4), 313-345.
  • Seidman, I. (2006). Interviewing as qualitative research: A guide for researchers in education and the social sciences. Teachers college press.
  • Seyfang, G. (2006). Sustainable consumption, the new economics and community currencies: Developing new institutions for environmental governance. Regional Studies, 40(7), 781-791.
  • Steg, L. ve Vlek, C. (2009). Encouraging pro-environmental behaviour: An integrative review and research agenda. Journal of environmental psychology, 29(3), 309-317.
  • Stern, P. (2000). Toward a coherent theory of environmentally significant behavior. Journal of social issues, 56(3), 407-424.
  • Sudbury-Riley, L. ve Kohlbacher, F. (2016). Ethically minded consumer behavior: Scale review, development, and validation. Journal of Business Research, 69(8), 2697-2710.
  • Tam, V. W., Kotrayothar, D. ve Loo, Y.-C. (2009). On the prevailing construction waste recycling practices: A South East Queensland study. Waste Management & Research, 27(2), 167-174.
  • Tam, V. W., Tam, L. ve Le, K. N. (2010). Cross-cultural comparison of concrete recycling decision-making and implementation in construction industry. Waste management, 30(2), 291-297.
  • Tester, J. W. (1992). Energy—Production, consumption and consequences: JL Helm,(Editor) National Academy Press Washington, Elsevier.
  • Wang, J., Ma, Y.-J., Chen, S.-J., Tian, M., Luo, X.-J. ve Mai, B.-X. (2010). Brominated flame retardants in house dust from e-waste recycling and urban areas in South China: İmplications on human exposure. Environment international, 36(6), 535-541.
  • Xu, L., Zhang, X. ve Ling, M. (2018). Pro-environmental spillover under environmental appeals and monetary incentives: Evidence from an intervention study on household waste separation. Journal of Environmental Psychology, 60, 27-33.
  • Zaman, A. U. (2014). Measuring waste management performance using the ‘Zero Waste Index’: The case of Adelaide, Australia. Journal of Cleaner Production, 66, 407-419.
  • Zheng, J., Ma, G., Wei, J., Wei, W., He, Y., Jiao, Y. ve Han, X. (2020). Evolutionary process of household waste separation behavior based on social networks. Resources, Conservation and Recycling, 161, 105009.
Toplam 58 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İşletme
Bölüm Araştırma Makaleleri
Yazarlar

Vildan Güneş 0000-0003-2951-354X

Yayımlanma Tarihi 31 Ocak 2023
Gönderilme Tarihi 14 Haziran 2022
Yayımlandığı Sayı Yıl 2023 Cilt: 16 Sayı: 1

Kaynak Göster

APA Güneş, V. (2023). Tüketirken Davranışlarımızla Çevreyi Korumak için Neler Yapıyoruz? Nitel Bir Araştırma. Pazarlama Ve Pazarlama Araştırmaları Dergisi, 16(1), 1-36.