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Contractual and relational governance, supplier integration and new product performance: Moderating roles of supplier dependence and supplier-specific investment

Yıl 2023, Cilt: 16 Sayı: 1, 83 - 116, 31.01.2023

Öz

This study provides deeper insight into the management of supplier integration and a better understanding of ways that companies in emerging economies should govern these relationships to enhance new product performance. Looking through the lens of relational governance, transactional cost and resource dependence theories, we distinguish between the effects of relational and contractual governance on the outcome of supplier integration conditional to supplier dependence and supplier-specific investments. An analysis of a dyadic survey data, which consists of 125 dyads (i.e., 125 manufacturers and 125 main suppliers) in Turkey reveals that supplier dependence enhances the relationship between contractual governance and supplier integration while decreasing the relational governance – supplier integration relationship. In addition, we offer empirical evidence to suggest that supplier-specific investment has a negative effect on the relationship between supplier integration and new product performance. We also find that the indirect relationship between contractual governance and new product performance is at its highest at high levels of supplier dependence and low/medium levels of supplier-specific investments. Conversely, we discover that relational governance has the strongest relationship with new product performance at low levels of supplier dependence and supplier-specific investment.

Destekleyen Kurum

Ozyegin Universitesi

Kaynakça

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Sözleşmeye dayalı ve ilişkisel yönetişim, tedarikçi entegrasyonu ve yeni ürün performansı: Tedarikçi bağımlılığının ve tedarikçiye özel yatırımın düzenleyici rolleri

Yıl 2023, Cilt: 16 Sayı: 1, 83 - 116, 31.01.2023

Öz

Bu çalışma, tedarikçi entegrasyonunun yönetimine ilişkin daha derin bir anlayış ve gelişmekte olan ekonomilerdeki şirketlerin yeni ürün performansını artırmak için bu ilişkileri yönetmesi gereken yolların daha iyi anlaşılmasını sağlar. İlişkisel yönetişim, işlem maliyeti ve kaynak bağımlılığı teorilerinin merceğinden bakıldığında, ilişkisel ve sözleşmeye dayalı yönetişimin, tedarikçi bağımlılığına bağlı tedarikçi entegrasyonunun sonucu üzerindeki etkileri ve tedarikçiye özel yatırımlar arasında ayrım yapıyoruz. Türkiye'de 125 ikiliden (125 üretici ve 125 ana tedarikçi) oluşan ikili bir anket verilerinin analizi, tedarikçi bağımlılığının sözleşmeli yönetişim ile tedarikçi entegrasyonu arasındaki ilişkiyi geliştirirken ilişkisel yönetişim – tedarikçi entegrasyonu ilişkisini azalttığını ortaya koymaktadır. Ayrıca, tedarikçiye özel yatırımın tedarikçi entegrasyonu ile yeni ürün performansı arasındaki ilişki üzerinde olumsuz bir etkisi olduğunu gösteren deneysel kanıtlar sunuyoruz. Ayrıca, sözleşmeye dayalı yönetişim ile yeni ürün performansı arasındaki dolaylı ilişkinin, yüksek düzeyde tedarikçi bağımlılığında ve düşük/orta düzeyde tedarikçiye özel yatırımlarda en yüksek seviyede olduğunu bulduk. Tersine, ilişkisel yönetişimin, düşük tedarikçi bağımlılığı ve tedarikçiye özel yatırım seviyelerinde yeni ürün performansı ile en güçlü ilişkiye sahip olduğunu keşfettik.

Kaynakça

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  • Alfalla-Luque, R., Medina-Lopez, C., & Dey, P. K. (2013). Supply chain integration framework using literature review. Production Planning & Control, 24(8-9), 800-817.
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  • Yeniaras, V., & Unver, S. (2016). Revisiting the mediating effect of entrepreneurial behaviour on proactiveness–performance relationship: The role of business ties and competitive intensity. European Management Review, 13(4), 291-306.
  • Yeniaras, V., Di Benedetto, A., & Dayan, M. (2021). Effects of relational ties paradox on financial and non-financial consequences of servitization: Roles of organizational flexibility and improvisation. Industrial Marketing Management, 99, 54-68.
  • Yeniaras, V., Di Benedetto, A., Kaya, I., & Dayan, M. (2021). Relational governance, organizational unlearning and learning: implications for performance. Journal of Business & Industrial Marketing, 36(3), 469-492.
  • Yeniaras, V., Kaya, I., & Dayan, M. (2020). Mixed effects of business and political ties in planning flexibility: Insights from Turkey. Industrial Marketing Management, 87, 208-224.
  • Yeung, J. H. Y., Selen, W., Zhang, M., & Huo, B. (2009). The effects of trust and coercive power on supplier integration. International Journal of Production Economics, 120(1), 66-78.
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  • Zahra, S. A., Yavuz, R. I., & Ucbasaran, D. (2006). How much do you trust me? The dark side of relational trust in new business creation in established companies. Entrepreneurship Theory and Practice, 30(4), 541-559.
  • Zhao, L., Huo, B., Sun, L., & Zhao, X. (2013). The impact of supply chain risk on supply chain integration and company performance: a global investigation. Supply Chain Management: An International Journal, 18(2), 115-131.
  • Zhao, X., Pan, J., & Song, Y. (2018). Dependence on supplier, supplier trust and green supplier integration: The moderating role of contract management difficulty. Sustainability, 10(5), 1673.
  • Zhou, K. Z., & Poppo, L. (2010). Exchange hazards, relational reliability, and contracts in China: The contingent role of legal enforceability. Journal of International Business Studies, 41(5), 861-881.
  • Zhou, K. Z., & Xu, D. (2012). How foreign firms curtail local supplier opportunism in China: Detailed contracts, centralized control, and relational governance. Journal of International Business Studies, 43(7), 677-692.
Toplam 125 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular İşletme
Bölüm Araştırma Makaleleri
Yazarlar

Volkan Yeniaras 0000-0002-1055-1098

Yayımlanma Tarihi 31 Ocak 2023
Gönderilme Tarihi 31 Ağustos 2022
Yayımlandığı Sayı Yıl 2023 Cilt: 16 Sayı: 1

Kaynak Göster

APA Yeniaras, V. (2023). Contractual and relational governance, supplier integration and new product performance: Moderating roles of supplier dependence and supplier-specific investment. Pazarlama Ve Pazarlama Araştırmaları Dergisi, 16(1), 83-116.