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BIBLIOMETRIC ANALYSIS OF STUDIES ON ELECTRIC VEHICLE PURCHASE INTENTION

Yıl 2025, Cilt: 18 Sayı: 3, 675 - 709, 29.09.2025

Öz

Electric vehicles have entered everyday life at an unprecedented pace, underscoring the need for a comprehensive identification of the factors that shape consumers’ purchase intentions. Accordingly, this study synthesizes the existing literature on electric vehicle purchase intention, mapping the determinants involved and their interrelations. Drawing on the Scopus database and refined through the PRISMA protocol, the corpus comprises 389 publications that are examined via bibliometric analysis, with visualizations generated in VOSviewer. The bibliometric analysis shows a sharp increase in publications since 2020; China, USA, and India lead in both publication count and link strength; and the keywords “electric vehicle,” “purchase intention,” “environmental concern,” and “sustainable transportation” appear with the highest frequency. From a theoretical perspective, the Theory of Planned Behavior, the Technology Acceptance Model, and the Diffusion of Innovations Theory are the most frequently employed frameworks. Moreover, the systematic literature review indicates that factors such as infrastructure availability, environmental awareness, price, incentives, social norms, and individual attitudes play a critical role in shaping electric-vehicle purchase intention, whereas variables like cultural values and consumer ethnocentrism have been relatively underexplored.

Kaynakça

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ELEKTRİKLİ ARAÇ SATIN ALMA NİYETİ ÜZERİNE YAPILAN ÇALIŞMALARIN BİBLİYOMETRİK ANALİZİ

Yıl 2025, Cilt: 18 Sayı: 3, 675 - 709, 29.09.2025

Öz

Elektrikli araçlar hayatımıza oldukça hızlı bir şekilde girmektedir. Dolayısıyla elektrikli araçlara yönelik tüketicin satın alma niyetini belirleyen faktörlerin detaylı bir şekilde belirlenmesi gerekmektedir. Bu çalışmanın temel amacı; elektrikli araç satın alma niyeti üzerine yapılmış çalışmaların incelenerek satın alma niyetini etkileyen faktörlerin ve etkileşimlerinin ortaya konmasıdır. Araştırma evreni Scopus veri tabanı üzerinden belirlenmiş olup PRISMA yöntemi kullanılarak seçilen 389 kaynaktan oluşmaktadır. Analiz yöntemi olarak bibliyometrik analiz yöntemi belirlenmiş olup veri görselleştirme işlemleri VOSviewer paket programı aracılığıyla uygulanmıştır. Yapılan bibliyometrik analiz sonucunda yayınların 2020 yılından itibaren yüksek artış gösterdiği; Çin, ABD ve Hindistan’ın yayın sayısı ve bağlantı gücü açısından ön sıralarda olduğu; elektrikli araç, satın alma niyeti, çevresel kaygı ve sürdürülebilir ulaşım kavramlarının anahtar kelime olarak sıklıkla kullanıldığı gözlemlenmiştir. Teorik açıdan Planlı Davranış Teorisi, Teknoloji Adaptasyon Modeli ve Yeniliğin Yayılma Teorisinin yoğunlukla kullanıldığı görülmüştür. Ayrıca yapılan sistematik literatür taraması sonucunda elektrikli araç satın alma niyetini etkileyen değişkenler arasında; altyapı, çevresel bilinç, fiyat, teşvikler, sosyal normlar ve bireysel tutumlar gibi faktörlerin kritik rol oynadığı fakat kültürel değerler ve tüketici etnosentrizmi gibi değişkenlerin daha az çalışıldığı tespit edilmiştir.

Kaynakça

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  • Larson, P. D., Viáfara, J., Parsons, R. V., & Elias, A. (2014). Consumer attitudes about electric cars: Pricing analysis and policy implications. Transportation Research Part A: Policy and Practice, 69, 299-314. https://doi.org/10.1016/j.tra.2014.09.002.
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  • Samarasinghe, D., Kuruppu, G. N., & Dissanayake, T. (2024). Factors influencing the purchase intention toward electric vehicles; a nonuser perspective. South Asian Journal of Marketing, 5(2), 149-165. https://doi.org/10.1108/SAJM-04-2023-0026.
  • Schwartz, S. H. (1999). A theory of cultural values and some implications for work. Applied Psychology: An International Review, 48(1), 23–47. https://doi.org/10.1111/j.1464-0597.1999.tb00047.x.
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  • Singh, V., Singh, V., & Vaibhav, S. (2020). A review and simple meta-analysis of factors influencing adoption of electric vehicles. Transportation Research Part D: Transport and Environment, 86, 102436. https://doi.org/10.1016/j.trd.2020.102436.
  • Sun, Z., & Lee, B. (2024). Exploring factors ınfluencing electric vehicle purchase ıntentions through an extended technology acceptance model. Vehicles, 6(3), 1513-1544. https://doi.org/10.3390/vehicles6030072.
  • Steadman, C.L., & Higgins, C. W. (2022). Agrivoltaic systems have the potential to meet energy demands of electric vehicles in rural Oregon, US. Sci Rep 12, 4647. https://doi.org/10.1038/s41598-022-08673-4.
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  • Şimşek, A. İ., Taşdemir, B. D., & Koç, E. (2023). Elektrikli araç şarj istasyonlarının konumlandırılmasına ilişkin bibliometrik bir analiz ve araştırma gündemi. Business & Management Studies: An International Journal, 11(2), 610-625. https://doi.org/10.15295/bmij.v11i2.2246.
  • T.C. Sanayi ve Teknoloji Bakanlığı (STB). (2025). Türkiye için elektrikli araç şarj altyapısı. https://sarjdestek.sanayi.gov.tr/turkiye-icin-elektrikli-arac-sarj-altyapisi, Erişim tarihi 14 Ağustos 2025
  • Tajfel, H., & Turner, J. C. (1979). An integrative theory of intergroup confict. In W. G. Austin & S. Worchel (Eds.), The social psychology of inter-group relations (pp. 33–47). Brooks/Cole.
  • Tarei, P. K., Chand, P., & Gupta, H. (2021). Barriers to the adoption of electric vehicles: Evidence from India. Journal of Cleaner Production, 291, 125847. https://doi.org/10.1016/j.jclepro.2021.125847.
  • Terán-Yépez, E., Sánchez-Pérez, M., Segovia-López, C., Marín-Carrillo, M.B. (2025). A Brief Review of Bibliometric Analysis Use in Marketing Studies. In: Martínez-Puertas, S., Sánchez-Pérez, M., Segovia-López, C., Terán-Yépez, E. (eds) Disruptions, Diversity, and Ethics in Marketing. ICoAMP 2024. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-031-70488-8_1.
  • Tu, J.-C., & Yang, C. (2019). Key factors influencing consumers’ purchase of electric vehicles. Sustainability, 11(14), 3863. https://doi.org/10.3390/su11143863.
  • Tunçel, N. (2022). Intention to purchase electric vehicles: Evidence from an emerging market. Research in Transportation Business & Management, 43, 100764. https://doi.org/10.1016/j.rtbm.2021.100764.
  • Uzun, D. (2024). Sürdürülebilir pazarlama kapsamında tüketicilerin elektrikli araç satın alma niyeti. Holistic Economics. 3(2), 43-58. https://doi.org/10.55094/hoec.2662.
  • Veza, I., Syaifuddin, M., Idris, M., Herawan, S. G., Yusuf, A. A., & Fattah, I. M. R. (2024). Electric vehicle (EV) review: bibliometric analysis of electric vehicle trend, policy, lithium ıon battery, battery management, charging ınfrastructure, smart charging, and electric vehicle to everything (V2X). Energies, 17(15), 3786. https://doi.org/10.3390/en17153786.
  • Viola, F. (2021). Electric vehicles and psychology. Sustainability, 13(2), 719. https://doi.org/10.3390/su13020719.
  • Yıldırım, M., & Özdemir, Ş. (2021). Tüketici etnosentrizmi ve tüketici yenilikçiliği açısından yerli elektrikli otomobili satın alma niyetleri: bir ön değerlendirme. Journal of Entrepreneurship and Innovation Management, 10(2), 110-142. https://doi.org/10.15659/jeim.10.2.006.
  • Wang, S., Fan, J., Zhao, D., Yang, S., & Fu, Y. (2016). Predicting consumers’ intention to adopt hybrid electric vehicles: using an extended version of the theory of planned behavior model. Transportation, 43, 123-143. https://doi.org/10.1007/s11116-014-9567-9.
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  • Wang, Z. X., Jantan, A. H. B., Wu, R. X., Gong, Y., Cao, M. R., Wong, P. P. W., & Wang, L. (2022b). Exploring consumers’ intention toward domestic energy-saving vehicles: Some insights from China. Frontiers in Psychology, 13, 927709. https://doi.org/10.3389/fpsyg.2022.927709.
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  • Wei, Q. (2025). A review of China’s electric vehicle consumption market: The Impact of the unique Chinese culture on car buying behavior. Advances in Economics, Management and Political Sciences, 166(1), 8-14. https://doi.org/10.54254/2754-1169/2025.20870.
  • Xue, Y., Zhang, X., Zhang, Y., & Luo, E. (2024). Understanding the barriers to consumer purchasing of electric vehicles: The innovation resistance theory. Sustainability, 16(6), 2420. https://doi.org/10.3390/su16062420.
  • Yang, Y., & Lan, J. (2023). SEM-based analysis of factors ınfluencing the purchase ıntention of electric vehicle consumers. Frontiers in Business, Economics and Management, 9(2), 18-26. https://doi.org/10.54097/fbem.v9i2.8991.
  • Zaino, R., Ahmed, V., Alhammadi, A. M., & Alghoush, M. (2024). Electric vehicle adoption: A comprehensive systematic review of technological, environmental, organizational and policy impacts. World Electric Vehicle Journal, 15(8), 375. https://doi.org/10.3390/wevj15080375.
  • Zheng, C., Khamarudin, M., & Ahmad, A. (2024). Mapping the literature of electric vehicle purchase intention and consumer behavior: A bibliometric analysis of Scopus database (2010–2023). Journal of Infrastructure, Policy and Development, 8(10), 6056. https://doi.org/10.24294/jipd.v8i10.6056.
  • Zhu, X., & Lamsali, H. (2024). Bibliometric review on factors influencing consumers’ intention to purchase electric vehicles. Cogent Business & Management, 11(1), Article 2422036. https://doi.org/10.1080/23311975.2024.2422036.
  • Zupic, I., & Čater, T. (2015). Bibliometric methods in management and organization. Organizational Research Methods, 18(3), 429–472. https://doi.org/10.1177/1094428114562629.
Toplam 80 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Tüketici Davranışı
Bölüm Derlemeler
Yazarlar

Hasan Teyfik Şenli 0000-0001-6583-6691

Yayımlanma Tarihi 29 Eylül 2025
Gönderilme Tarihi 20 Haziran 2025
Kabul Tarihi 23 Ağustos 2025
Yayımlandığı Sayı Yıl 2025 Cilt: 18 Sayı: 3

Kaynak Göster

APA Şenli, H. T. (2025). ELEKTRİKLİ ARAÇ SATIN ALMA NİYETİ ÜZERİNE YAPILAN ÇALIŞMALARIN BİBLİYOMETRİK ANALİZİ. Pazarlama ve Pazarlama Araştırmaları Dergisi, 18(3), 675-709.