Security is considered as the most important factor in tourism development strategies and has a direct relationship with tourism. Unless safe, travel will not take place. The purpose of this study was to investigate the role of security in the development of international tourism in Tabriz county. The research methodology is descriptive-analytical with the purpose of developmental application. Data were gathered through a questionnaire and SPSS software version 24 was used to analyze the information, 200 questionnaires were distributed by sampling method among tourists in the 2018 in the township of Tabriz, Results indicated that, Prior to arriving in Iran, tourists did not have a proper understanding of the security situation in tourism. In this pessimism, the role of Western media and negative propaganda has been confirmed. Tourists, after confronting the facts, are well aware of the security situation in Iran . According to tourists, the existence of a special police force has increased the sense of security, but the presence of a large crowd of policemen has not been confirmed to increase the sense of psychological security. The results also indicate that there is a significant relationship between financial security and the incentive to travel back to Iran .
Security, Advertising, Tourism