Moda Tasarımında Döngüsel Ekonomi Kavramı Ve Farklı Tasarım Seviyelerinde Benimsenen Stratejiler

Öz

Moda endüstrisi, Sanayi Devrimi’nden bu yana giysi tüketiminin her sınıf için daha demokratik olabileceği bir ekonomik yapı yaratmıştır. Ancak bu yapı beraberinde insan ve çevre üzerinde olumsuz etki yaratan bir sistemin oluşumunu da getirmiştir. Al-kullan-at tarzı tüketim alışkanlığını dayatan bu yapı doğrusal bir sistemdir ve son 15 yıldır bu sistem yerine Döngüsel Ekonomi modeline geçiş özellikle de gelişmiş ülkeler tarafından tartışılmakta ve Avrupa Birliği içerisinde bu modeli benimsemeye yönelik protokoller imzalanmaktadır. Döngüsel Ekonomi kavramı kapalı döngü sistemine işaret eder. Zaten sistemin içine girmiş olan ürün, malzeme ve kaynakların sahip oldukları değerlerin sistemde olabildiğince uzun süre kalmasını hedefleyen bir sistemdir. Bu makalenin amacı yakın gelecekte moda endüstrisinin başlıca üretim yöntemlerinden biri olacak bu kavramın gelişim sürecini incelemek ve ortaya çıkan yeni tasarım ve üretim stratejilerini tartışmaktır. Araştırma, Türkiye ve yurtdışından moda sektöründeki farklı pazar seviyelerinden örneklerin incelenmesine dayanmaktadır. Çalışmada hem var olan pazar seviyelerine bakılmış hem de Döngüsel Ekonomi kavramının yarattığı yeni pazar seviyelerinde benimsenen stratejiler ortaya konmuştur. Yöntem olarak literatür taramasına dayalı bir araştırma yapılmış ve literatürde öne çıkan kavramlar vaka incelemeleriyle örneklenmiştir.

Anahtar Kelimeler

• Moda Tasarımı
• Döngüsel Ekonomi
• Yukarı-dönüşüm
• Sıfır Atık
• Kişiye Özel Tasarım

The Notion Of Circular Economy In Fashion Design And Strategies Embraced In Different Design Levels

Öz

Since the Industrial Revolution, Fashion industry invented an economic structure that provides a democratized atmosphere of consumption for each class. However, this progression has generated negative impacts on humanity and the environment. It leans on a linear system which imposes the pattern of consumption based on take-use-dispose practices. Within the last 15 years, especially in developed countries, a transition from the linear model to the Circular Economic model has been discussed. In the European Union, members sign protocols to embrace this circular model. Circular Economy is characterized by a closed loop system. It aims to keep the products, materials, and sources within the same system as long as possible. The purpose of this paper is to investigate the progression of this system which will be among the primary production methods of the fashion industry in the near future. It also aims to discuss the emerging design and production strategies of the circular model. The research is based on the analysis of examples from different market levels of the fashion sector in Turkey and abroad. It firstly focuses on existing market levels and at the same time, it introduces the practices that have been adopted in new market levels emerged with Circular Economy. The method of the research is based on a literature review and analysis of case studies.

Anahtar Kelimeler

• FashionDesign
• CircularEconomy
• Up-cycling
• ZeroWaste
• CustomizedDesign

Kaynakça

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