Online Satın Alma Davranışında Genel Erteleme, Algılanan Risk, Akış Deneyimi ve Online Ertelemenin Rolüne İlişkin Bir Model Testi

Yıl 2021, Cilt: 24 Sayı: 2, 485 - 498, 30.11.2021

Özsev Berk Remzi Altunışık Nilgün Sarıkaya

https://doi.org/10.29249/selcuksbmyd.978690

Öz

Bu çalışmada, online satın alma davranışında genel erteleme eğilimi, akış deneyimi, online erteleme eğilimi ve algılanan risk kavramlarının rolünü ortaya koymaya çalışan bir model test edilmektedir. Araştırma bağlamında kolayda örnekleme yöntemi ile seçilmiş 551 katılımcı üzerinde yapılan anketten elde edilen veriler kullanılmıştır. Verilerin analizinde SmartPLS 3.2.9 programı kullanılmıştır.
Araştırma bulgularına göre genel erteleme ve online erteleme eğiliminin online satın alma davranışında etkisinin negatif olmadığı; erteleme eğilimli kişilerin online erteleme, alışveriş keyfi, tele bulunma boyutlarına etkisinin pozitif olduğunu ortaya koymaktadır. Online erteleme eğiliminin, tele bulunma ve alışveriş keyfi boyutlarında pozitif etkisi olduğu gözlenmiştir. Ancak algılanan riskin online erteleme üzerinde negatif etkisi desteklenmemiştir.

Anahtar Kelimeler

Genel Erteleme Eğilimi, Online Erteleme Eğilimi, Akış Deneyimi, Algılanan Risk, Online Satın Alma Davranışı

A Model Test On The Role Of General Procrastination, Perceived Risk, Flow Experience And Online Procrastination In Online Purchasing Behavior

Öz

In this study, a model that tries to reveal the role of general procrastination, flow experience, online procrastination and perceived risk in online purchasing behavior is tested. In the context of the research, the data obtained from the survey conducted on 551 participants selected by convenience sampling method were used. SmartPLS 3.2.9 program was used in the analysis of the data.
According to the research findings, the effect of general procrastination and online procrastination on online purchasing behavior is not negative; It reveals that the procrastination prone people have a positive effect on online procrastination, shopping pleasure, and telepresence. It has been observed that the tendency to procrastinate online has a positive effect on the dimensions of tele presence and shopping pleasure.However, the negative effect of perceived risk on online procrastination is not supported.

Anahtar Kelimeler

General Procrastination, Online Procrastination, Flow Experience, Perceived Risk, Online Purchase Behaviour.

Kaynakça

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