Davranışsal Ekonomide Sosyal Normlar ve Norm Çıkarımı

Ayşen Edirneligil; Esra Tanhan

doi:10.54733/smar.1556085

EN TR

Social Norms and Norm Elicitation in Behavioral Economics

Öz

Classical economic models assume individuals make rational decisions, but behavioral economics seeks to refine these models by considering cognitive limitations. A vital aspect of this refinement is the role of social norms—unwritten rules and commonly accepted behaviors within communities. Research indicates that social norms significantly influence decisions related to giving, tax compliance, cooperation, saving, and recycling. Game theory highlights the interconnectedness of individual choices, showing that people are more likely to adhere to social norms when they believe others will do the same. It also explains how norms counterbalance in communities, where deviations from expected behavior can result in social sanctions or reputational damage. Understanding how individuals perceive and respond to these norms is crucial. Personal experiences and moral values shape individual perceptions of social norms, leading to their diversity. Norm elicitation, a research method, explores how people interpret social norms and adjust their behaviors accordingly. The norm elicitation method enables researchers to understand individuals' attitudes toward social norms and to predict norm-based behaviors by allowing social norms to be measured separately from behavior in behavioral economics. This study aims to elucidate the concepts of social norms and norm elicitation, exploring their significance in behavioral economics.

Anahtar Kelimeler

social norms, norm elicitation, behavioral economics, game theory

Davranışsal Ekonomide Sosyal Normlar ve Norm Çıkarımı

Öz

Klasik iktisadi modeller, “rasyonalite” varsayımı ile bireylerin iktisadi kararlarını rasyonel bir şekilde alacağı varsayımına dayanmaktadır. Ancak davranışsal ekonomi, bireylerin bilişsel kısıtlamalarını inceleyerek mevcut iktisadi modelleri geliştirmeyi amaçlamaktadır. Bu süreçte sosyal normlar önemli bir rol oynamaktadır. Sosyal normlar, topluluk içindeki yazılı olmayan kurallar ve ortak kabul edilen davranışları ifade etmektedir. Araştırmalar, sosyal normların bağış, vergi ödeme, işbirliği, tasarruf ve geri dönüşüm gibi kararlar üzerinde etkili olduğunu göstermektedir. Oyun teorisi modellerinde, bireysel seçimlerin karşılıklı bağımlılığı vurgulanarak, insanların başkalarının bir sosyal norma uyacağına inandıklarında, bunu takip etme olasılıklarının daha yüksek olduğu gözlenmektedir. Ayrıca oyun teorisi, beklenen davranıştan sapmaların sosyal yaptırımlara veya itibar kaybına neden olabileceği bir topluluk içinde normların nasıl denge işlevi gördüğünü açıklamaktadır. Bu noktada bireylerin normları nasıl algıladığı ve algıladıkları normlara nasıl tepki verdiğini anlamak önem teşkil etmektedir. Bireyler kendi deneyim ve ahlaki değerleriyle sosyal normlarla ilgili kişisel bir algı geliştirmekte ve bu durum sosyal normların çeşitlenmesine neden olmaktadır. Norm çıkarımı yöntemi, davranışsal ekonomide sosyal normların davranıştan ayrı olarak ölçülmesini sağlayarak bireylerin sosyal normlara karşı tutumlarının anlaşılmasını ve normlara dayalı davranışların tahmin edilmesine olanak tanımaktadır. Bu çalışma ile sosyal norm ve norm çıkarımı kavramlarının açıklanması ve davranışsal ekonomi alanında kullanımlarının incelenmesi amaçlanmaktadır.

Anahtar Kelimeler

sosyal normlar, norm çıkarımı, davranışsal ekonomi, oyun teorisi

Kaynakça

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Ayrıntılar

Birincil Dil

Türkçe

Konular

Strateji, Yönetim ve Örgütsel Davranış (Diğer)

Bölüm

Teorik Makale

Yazarlar

Ayşen Edirneligil ^*
0000-0002-0851-1740
Türkiye

Esra Tanhan
0009-0004-7518-9626
Türkiye

Yayımlanma Tarihi

30 Kasım 2024

Gönderilme Tarihi

25 Eylül 2024

Kabul Tarihi

19 Kasım 2024

Yayımlandığı Sayı

Yıl 2024 Cilt: 5 Sayı: Innovative Conceptual Approaches to Social Sciences

DOI

https://doi.org/10.54733/smar.1556085

IZ

https://izlik.org/JA39SE75UT

APA

Edirneligil, A., & Tanhan, E. (2024). Davranışsal Ekonomide Sosyal Normlar ve Norm Çıkarımı. Sosyal Mucit Academic Review, 5(Innovative Conceptual Approaches to Social Sciences), 170-197. https://doi.org/10.54733/smar.1556085

AMA

1.Edirneligil A, Tanhan E. Davranışsal Ekonomide Sosyal Normlar ve Norm Çıkarımı. SMAR. 2024;5(Innovative Conceptual Approaches to Social Sciences):170-197. doi:10.54733/smar.1556085

Chicago

Edirneligil, Ayşen, ve Esra Tanhan. 2024. “Davranışsal Ekonomide Sosyal Normlar ve Norm Çıkarımı”. Sosyal Mucit Academic Review 5 (Innovative Conceptual Approaches to Social Sciences): 170-97. https://doi.org/10.54733/smar.1556085.

EndNote

Edirneligil A, Tanhan E (01 Kasım 2024) Davranışsal Ekonomide Sosyal Normlar ve Norm Çıkarımı. Sosyal Mucit Academic Review 5 Innovative Conceptual Approaches to Social Sciences 170–197.

IEEE

[1]A. Edirneligil ve E. Tanhan, “Davranışsal Ekonomide Sosyal Normlar ve Norm Çıkarımı”, SMAR, c. 5, sy Innovative Conceptual Approaches to Social Sciences, ss. 170–197, Kas. 2024, doi: 10.54733/smar.1556085.

ISNAD

Edirneligil, Ayşen - Tanhan, Esra. “Davranışsal Ekonomide Sosyal Normlar ve Norm Çıkarımı”. Sosyal Mucit Academic Review 5/Innovative Conceptual Approaches to Social Sciences (01 Kasım 2024): 170-197. https://doi.org/10.54733/smar.1556085.

JAMA

1.Edirneligil A, Tanhan E. Davranışsal Ekonomide Sosyal Normlar ve Norm Çıkarımı. SMAR. 2024;5:170–197.

MLA

Edirneligil, Ayşen, ve Esra Tanhan. “Davranışsal Ekonomide Sosyal Normlar ve Norm Çıkarımı”. Sosyal Mucit Academic Review, c. 5, sy Innovative Conceptual Approaches to Social Sciences, Kasım 2024, ss. 170-97, doi:10.54733/smar.1556085.

Vancouver

1.Ayşen Edirneligil, Esra Tanhan. Davranışsal Ekonomide Sosyal Normlar ve Norm Çıkarımı. SMAR. 01 Kasım 2024;5(Innovative Conceptual Approaches to Social Sciences):170-97. doi:10.54733/smar.1556085

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Social Norms and Norm Elicitation in Behavioral Economics

Öz

Anahtar Kelimeler

Davranışsal Ekonomide Sosyal Normlar ve Norm Çıkarımı

Öz

Anahtar Kelimeler

Kaynakça

Ayrıntılar

Birincil Dil

Konular

Bölüm

Yazarlar

Yayımlanma Tarihi

Gönderilme Tarihi

Kabul Tarihi

Yayımlandığı Sayı

DOI

IZ

Kaynak Göster