Araştırma Makalesi
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The Effect of Innovation and Reputation Levels of Countries on Sustainable Competition

Yıl 2020, Cilt 1, Sayı 1, 73 - 87, 29.12.2020

Öz

Countries have been struggling to protect their current welfare and wealth experiencing unpredictable crises in the twenty-first century. These difficulties reveal the importance of directing the right resources to the right goals, increasing the technology and innovation capacity as protecting their reputation in order to gain sustainable competitive advantage for countries. Considering these ideas, the purpose of this study is to reveal the relationship between the reputation and innovation levels of countries and their level of sustainable competition, on the effect of reputation and innovation on sustainable competition. In line with this purpose, the innovation, reputation and sustainable competition scores of 53 countries included in the Country RepTrak report, Global Innovation Index report and The Global Sustainable Competitiveness Index report were consolidated, and then analyzed through the IBM SPSS 24 package program. As a result of the correlation and regression analyses, it has been revealed that the high innovation and reputation levels of the countries increase their sustainable competition levels. Therefore, organizations/countries that want to obtain sustainable competitive advantage are recommended to allocate their resources to build moral and inimitable skills, and reputation management. 

Kaynakça

  • Altunışık, R., Coşkun, R., Bayraktaroğlu, S., ve Yıldırım, E. (2010) Sosyal bilimlerde araştırma yöntemleri (6. Baskı). Sakarya: Sakarya Yayıncılık.
  • Balkyte, A., and Tvaronavičiene, M. (2010) ‘Perception of competitiveness in the context of sustainable development: facets of “sustainable competitiveness’, Journal Of Business Economics And Management, 11(2), pp. 341-365.
  • Berens, G., Fombrun, C.J., Ponzi, L.J., Trad, N.G. and Nielsen, K., 2011. Country RepTrak™: a standardized measure of country reputation. In International Place Branding Yearbook 2011 (pp. 77-91). Palgrave Macmillan, London.
  • Chang, E., Hussain, F. K., and Dillon, T. (2006). ‘Reputation ontology for reputation systems’, in OTM Confederated International Conferences, On the Move to Meaningful Internet Systems,. Berlin, Heidelberg: Springer, pp. 1724-1733.
  • Cornell University, INSEAD, ve WIPO (2019); The Global Innovation Index 2019: Creating Healthy Lives—The Future of Medical Innovation, Ithaca, Fontainebleau, and Geneva.
  • Despotovic, D., Cvetanovic, S., Nedic, V., and Despotovic, M. (2016) ‘Economic, social and environmental dimension of sustainable competitiveness of European countries’, Journal of Environmental Planning and Management, 59(9), pp. 1656-1678.
  • Doğan, E. (2016) ‘The effect of innovation on competitiveness’, Ekonometri ve İstatistik e-Dergisi, (24), ss.60-81.
  • Dowling, G. R. (1993) ‘Developing your company image into a corporate asset’, Long Range Planning, 26(2), pp. 101-109.
  • Eurostat, O. E. C. D. (2005). Oslo manual: guidelines for collecting and interpreting innovation data. A joint publication of OECD and Eurostat. Paris: OECD.
  • Gault, F. (2016). Defining and measuring innovation in all sectors of the economy: Policy relevance. In Proceedings of the OECD Blue Sky Forum III, Ghent, Belgium, pp. 19-21.
  • Gomez-Trujillo, A. M., Velez-Ocampo, J., ve Gonzalez-Perez, M. A. (2020). A literature review on the causality between sustainability and corporate reputation. Management of Environmental Quality: An International Journal.
  • Gotsi, M. and Wilson, A. (2001) ‘Corporate reputation: seeking a definition’, Corporate Communications, 6(1), pp. 24-30.
  • Grant R., (1991), ‘M., Porter’s Competitive Advantage of Nations’: an Assessment’, Strategic Management Journal, 12(7), pp: 535-548.
  • Grecu, V. (2015). The global sustainability index: an instrument for assessing the progress towards the sustainable organization. ACTA Universitatis Cibiniensis, 67(1), pp. 215-220.
  • Hall, R. (1993) ‘A Framework linking intangible resources and capabilities to sustainable competitive advantages’, Strategic Management Journal, 14, pp. 607-618.
  • Ingenhoff, D., Buhmann, A., White, C., Zhang, T. and Kiousis, S., 2018. Reputation spillover: corporate crises’ effects on country reputation. Journal of Communication Management, 22 (1), pp. 96- 112.
  • Kadıbeşegil, S. (2013) İtibar yönetimi, 7. Baskı. İstanbul: MediaCat.
  • Kalaycı, Ş. (2010) SPSS uygulamalı çok değişkenli istatistik teknikleri, Ankara: Asil Yayın Dağıtım.
  • Karasar, N. (2005), Bilimsel araştırma yöntemleri, 14. Baskı. Ankara: Nobel Yayınları.
  • Kelley, K.J., Hemphill, T.A. and Thams, Y., 2019. Corporate social responsibility, country reputation and corporate reputation. Multinational Business Review, 27 (2), pp. 178- 197.
  • Kiambi, D. (2017) ‘The role of familiarity in shaping country reputation’ J. Fullerton, and A. Kendrick (eds.), in Shaping international public opinion: A model for nation branding and public diplomacy, New York: Peter Lang, pp. 57- 75.
  • Philip, K., and David, G. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective, Journal of Brand Management, pp. 249-261.
  • Rodriguez, M. A., Ricart, J. E., and Sanchez, P. (2002) ‘Sustainable development and the sustainability of competitive advantage: A dynamic and sustainable view of the firm’, Creativity And Innovation Management, 11(3), pp. 135-146.
  • Strateji, C., and Başkanlığı, B. (2019). On Birinci Kalkınma Planı (2019-2023).
  • Theus, Kathryn T. (1993) "Academic Reputations: The Process of Formation and Decay," Public Relations Review, 19 (3), 277-92.
  • The Sustainable Competitiveness Report, 8th edition, 2019.
  • Yoon, Eusang, Hugh Guffey, and Valerie Kijewski (1993) ‘The effects of information and company reputation on intentions to buy a business service’, Journal of Business Research, 27 (3), pp. 215-228.
  • Weiss, A.M., Anderson, E. and Maclnnis, D.J., 1999 ‘Reputation management as a motivation for sales structure decisions’ Journal of Marketing, 63(4), pp.74-89.
  • World Economic Forum, 2013. Global Competitiveness Report 2013-2014.

The Effect of Innovation and Reputation Levels of Countries on Sustainable Competition

Yıl 2020, Cilt 1, Sayı 1, 73 - 87, 29.12.2020

Öz

21. yüzyılda ülkeler beklenmedik krizler yaşadıkları için refah düzeylerini ve zenginliklerini koruma konusunda güçlük çekmektedir. Bu güçlükler ülkelerin sürdürülebilir rekabet avantajı elde etmesinde doğru kaynakları doğru hedeflere yönlendirmenin, teknoloji ve yenilik kapasitesini arttırmanın bununla birlikte itibarlarını da korumanın önemini ortaya çıkarmaktadır. Bu düşünceden hareketle, bu çalışmanın amacı, ülkelerin sahip oldukları itibar ve inovasyon düzeyleri ile sürdürülebilir rekabet düzeyleri arasındaki ilişkiyi ve yine itibar ve inovasyonun sürdürülebilir rekabet üzerindeki etkisini ortaya koymaktır. Bu amaç doğrultusunda, Country RepTrak raporunda, Global Innovation Index raporunda ve The Global Sustainable Competitiveness Index raporunda ortak olarak yer alan 53 ülkeye ait inovasyon, itibar ve sürdürülebilir rekabet skorları konsolide edildikten sonra IBM SPSS 24 paket programı aracılığıyla analize tabi tutulmuştur. Yapılan korelasyon ve regresyon analizleri sonucunda, ülkelerin sahip olduğu yüksek inovasyon ve itibar düzeylerinin sürdürülebilir rekabet düzeylerini de arttırdığı ortaya konulmuştur. Dolayısıyla, sürdürülebilir rekabet avantajı elde etmek isteyen örgütlerin/ülkelerin kaynaklarını, manevi ve taklit edilemez yetenekler oluşturmaya ve itibar yönetimine ayırmaları önerilmektedir. 

Kaynakça

  • Altunışık, R., Coşkun, R., Bayraktaroğlu, S., ve Yıldırım, E. (2010) Sosyal bilimlerde araştırma yöntemleri (6. Baskı). Sakarya: Sakarya Yayıncılık.
  • Balkyte, A., and Tvaronavičiene, M. (2010) ‘Perception of competitiveness in the context of sustainable development: facets of “sustainable competitiveness’, Journal Of Business Economics And Management, 11(2), pp. 341-365.
  • Berens, G., Fombrun, C.J., Ponzi, L.J., Trad, N.G. and Nielsen, K., 2011. Country RepTrak™: a standardized measure of country reputation. In International Place Branding Yearbook 2011 (pp. 77-91). Palgrave Macmillan, London.
  • Chang, E., Hussain, F. K., and Dillon, T. (2006). ‘Reputation ontology for reputation systems’, in OTM Confederated International Conferences, On the Move to Meaningful Internet Systems,. Berlin, Heidelberg: Springer, pp. 1724-1733.
  • Cornell University, INSEAD, ve WIPO (2019); The Global Innovation Index 2019: Creating Healthy Lives—The Future of Medical Innovation, Ithaca, Fontainebleau, and Geneva.
  • Despotovic, D., Cvetanovic, S., Nedic, V., and Despotovic, M. (2016) ‘Economic, social and environmental dimension of sustainable competitiveness of European countries’, Journal of Environmental Planning and Management, 59(9), pp. 1656-1678.
  • Doğan, E. (2016) ‘The effect of innovation on competitiveness’, Ekonometri ve İstatistik e-Dergisi, (24), ss.60-81.
  • Dowling, G. R. (1993) ‘Developing your company image into a corporate asset’, Long Range Planning, 26(2), pp. 101-109.
  • Eurostat, O. E. C. D. (2005). Oslo manual: guidelines for collecting and interpreting innovation data. A joint publication of OECD and Eurostat. Paris: OECD.
  • Gault, F. (2016). Defining and measuring innovation in all sectors of the economy: Policy relevance. In Proceedings of the OECD Blue Sky Forum III, Ghent, Belgium, pp. 19-21.
  • Gomez-Trujillo, A. M., Velez-Ocampo, J., ve Gonzalez-Perez, M. A. (2020). A literature review on the causality between sustainability and corporate reputation. Management of Environmental Quality: An International Journal.
  • Gotsi, M. and Wilson, A. (2001) ‘Corporate reputation: seeking a definition’, Corporate Communications, 6(1), pp. 24-30.
  • Grant R., (1991), ‘M., Porter’s Competitive Advantage of Nations’: an Assessment’, Strategic Management Journal, 12(7), pp: 535-548.
  • Grecu, V. (2015). The global sustainability index: an instrument for assessing the progress towards the sustainable organization. ACTA Universitatis Cibiniensis, 67(1), pp. 215-220.
  • Hall, R. (1993) ‘A Framework linking intangible resources and capabilities to sustainable competitive advantages’, Strategic Management Journal, 14, pp. 607-618.
  • Ingenhoff, D., Buhmann, A., White, C., Zhang, T. and Kiousis, S., 2018. Reputation spillover: corporate crises’ effects on country reputation. Journal of Communication Management, 22 (1), pp. 96- 112.
  • Kadıbeşegil, S. (2013) İtibar yönetimi, 7. Baskı. İstanbul: MediaCat.
  • Kalaycı, Ş. (2010) SPSS uygulamalı çok değişkenli istatistik teknikleri, Ankara: Asil Yayın Dağıtım.
  • Karasar, N. (2005), Bilimsel araştırma yöntemleri, 14. Baskı. Ankara: Nobel Yayınları.
  • Kelley, K.J., Hemphill, T.A. and Thams, Y., 2019. Corporate social responsibility, country reputation and corporate reputation. Multinational Business Review, 27 (2), pp. 178- 197.
  • Kiambi, D. (2017) ‘The role of familiarity in shaping country reputation’ J. Fullerton, and A. Kendrick (eds.), in Shaping international public opinion: A model for nation branding and public diplomacy, New York: Peter Lang, pp. 57- 75.
  • Philip, K., and David, G. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective, Journal of Brand Management, pp. 249-261.
  • Rodriguez, M. A., Ricart, J. E., and Sanchez, P. (2002) ‘Sustainable development and the sustainability of competitive advantage: A dynamic and sustainable view of the firm’, Creativity And Innovation Management, 11(3), pp. 135-146.
  • Strateji, C., and Başkanlığı, B. (2019). On Birinci Kalkınma Planı (2019-2023).
  • Theus, Kathryn T. (1993) "Academic Reputations: The Process of Formation and Decay," Public Relations Review, 19 (3), 277-92.
  • The Sustainable Competitiveness Report, 8th edition, 2019.
  • Yoon, Eusang, Hugh Guffey, and Valerie Kijewski (1993) ‘The effects of information and company reputation on intentions to buy a business service’, Journal of Business Research, 27 (3), pp. 215-228.
  • Weiss, A.M., Anderson, E. and Maclnnis, D.J., 1999 ‘Reputation management as a motivation for sales structure decisions’ Journal of Marketing, 63(4), pp.74-89.
  • World Economic Forum, 2013. Global Competitiveness Report 2013-2014.

Ayrıntılar

Birincil Dil İngilizce
Konular Alan Çalışmaları
Bölüm Araştırma Makaleleri
Yazarlar

Tuğba ERHAN (Sorumlu Yazar)
Süleyman Demirel Üniversitesi
0000-0002-5697-490X
Türkiye


Seher YASTIOĞLU
MEHMET AKİF ERSOY ÜNİVERSİTESİ
0000-0001-8166-4172
Türkiye

Yayımlanma Tarihi 29 Aralık 2020
Başvuru Tarihi 29 Ekim 2020
Kabul Tarihi 6 Kasım 2020
Yayınlandığı Sayı Yıl 2020, Cilt 1, Sayı 1

Kaynak Göster

APA Erhan, T. & Yastıoğlu, S. (2020). The Effect of Innovation and Reputation Levels of Countries on Sustainable Competition . Sosyal Mucit Academic Review , 1 (1) , 73-87 . Retrieved from https://dergipark.org.tr/tr/pub/smar/issue/56172/818251