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A Research on The Attitude and Purchasing Behavior of Muslim Consumers Towards Products with Halal Logo in Another Muslim Country

Yıl 2022, Cilt: 3 Sayı: 1, 123 - 147, 30.06.2022

Volkan Temizkan

https://doi.org/10.54733/smar.1108447
Cited By: 4

Öz

Consumers living in Muslim countries often do not pay attention to the halal logo as they think that the products in their own countries meet the halal requirements. However, Muslim consumers are highly susceptible to purchasing halal products when they go to a non-Muslim country. The halal logo makes it easier for consumers who have this sensitivity to choose halal products. At this point, it is wondered whether the halal logo is effective in the purchasing behavior of Muslims in different Muslim countries. From this point of view, in this study, it is aimed to fill the gap in the literature by investigating the attitudes and behaviors of Muslim consumers towards products with halal logo when they go to another Muslim country. For this purpose, the halal logo knowledge, awareness and attitudes, and halal logo product purchasing behaviors of Muslim international students coming to Turkey, a Muslim country, for university education were examined. The research model developed for this purpose was created by utilizing the knowledge, attitude and practice (KAP) model. Within the scope of the study, data were collected from 396 international students through an online questionnaire using convenience sampling method. The obtained data were analyzed using structural equation modeling (SEM). The investigation revealed that halal logo awareness and attitude toward halal logo products significantly affect halal logo product purchasing behavior. However, information about halal logos is unlikely to have a significant and beneficial effect on the halal logo product purchasing behavior.

Anahtar Kelimeler

halal logo halal logo knowledge halal logo awareness attitude towards halal logo products

Kaynakça

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Müslüman Tüketicilerin Başka Bir Müslüman Ülkedeki Helal Logolu Ürünlere Yönelik Tutum ve Satın Alma Davranışı Üzerine Bir Araştırma

Yıl 2022, Cilt: 3 Sayı: 1, 123 - 147, 30.06.2022

Volkan Temizkan

https://doi.org/10.54733/smar.1108447
Cited By: 4

Öz

Müslüman ülkelerde yaşayan tüketiciler, kendi ülkelerindeki ürünlerin helal şartlarını sağlayan ürünler olduğunu düşündüğünden dolayı çoğu zaman helal logosuna dikkat etmemektedir. Ancak Müslüman tüketiciler, Müslüman olmayan bir ülkeye gittiklerinde, helal olan ürünleri satın alma konusunda son derece hassas davranmaktadırlar. Helal logosu ise bu hassasiyete sahip olan tüketicilerin helal ürün seçimini kolaylaştırmaktadır. Bu noktada Müslümanların, farklı Müslüman ülkelerdeki sergileyeceği satın alma davranışlarında helal logosunun etkili olup olmadığı merak edilmiştir. Buradan hareketle çalışmada, literatürde sınırlı bir çalışma alanına sahip olan Müslüman tüketicilerin, başka bir Müslüman ülkeye gittiğinde, helal logolu ürünlere yönelik tutum ve davranışları araştırılmak istenmiştir. Bu amaçla, Müslüman bir ülke olan Türkiye’ye üniversite eğitimi için gelen Müslüman uluslararası öğrencilerin helal logo bilgisi, farkındalığı ve helal logolu ürünlere yönelik tutum ve satın alma davranışları incelenmiştir. Bu amaçla geliştirilen araştırma modeli, bilgi (knowledge), tutum (attitude) ve uygulama (practice) (KAP) modelinden faydalanılarak oluşturulmuştur. Çalışma kapsamında, 396 uluslararası öğrenciden kolayda örnekleme yöntemi kullanılarak online anket aracığıyla veri toplanmıştır. Elde edilen veriler yapısal eşitlik modeli (SEM) kullanılarak analiz edilmiştir. Analiz sonucunda, helal logolu ürün satın alma davranışı üzerinde, helal logo farkındalığının ve helal logolu ürüne yönelik tutumun anlamlı ve pozitif etkisi tespit edilmiştir. Ancak helal logo bilgisinin, helal logolu ürün satın alma davranışı üzerinde anlamlı ve pozitif bir etkisi bulunamamıştır.

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  • Rizkitysha, T. L., & Hananto, A. (2022). Do knowledge, perceived usefulness of halal label and religiosity affect attitude and intention to buy halal-labeled detergent? Journal of Islamic Marketing, 13(3), 649-670.
  • Rizkitysha, T. L., & Hananto, A. (2022). Do knowledge, perceived usefulness of halal label and religiosity affect attitude and intention to buy halal-labeled detergent? Journal of Islamic Marketing, 13(3), 649-670.
  • Sadeeqa, S., Sarriff, A., Masood, I., Farooqi, M., & Atif, M. (2013). Evaluation of knowledge, attitude, and perception regarding halal pharmaceuticals, among general medical practitioners in Malaysia. Archives of Pharmacy Practice, 4(4), 139-146.
  • Sadeeqa, S., Sarriff, A., Masood, I., Farooqi, M., & Atif, M. (2013). Evaluation of knowledge, attitude, and perception regarding halal pharmaceuticals, among general medical practitioners in Malaysia. Archives of Pharmacy Practice, 4(4), 139-146.
  • Shah Alam, S., & Mohamed Sayuti, N. (2011). Applying the theory of planned behaviour (TPB) in halal food purchasing. International Journal of Commerce and Management, 21(1), 8-20.
  • Fauzi, M. A. (2022). Consumer purchase of halal certified product: A quantitative systematic literature review. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-09-2021-0299
  • Fauzi, M. A. (2022). Consumer purchase of halal certified product: A quantitative systematic literature review. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-09-2021-0299
  • Sosianika, A., & Amalia, F. A. (2020). Uncovering Indonesian millennial's halal food purchase ıntention: Halal value and halal logo as the antecedents. International Journal of Applied Business Research, 2(01), 31-45.
  • Sosianika, A., & Amalia, F. A. (2020). Uncovering Indonesian millennial's halal food purchase ıntention: Halal value and halal logo as the antecedents. International Journal of Applied Business Research, 2(01), 31-45.
  • Statista, (2021). Market Value of Halal Foods Worldwide from 2017 to 2023, https://www.statista.com/statistics/562857/market-value-of-halal-products-worldwide/ (Accessed: 1 March 2022).
  • Statista, (2021). Market Value of Halal Foods Worldwide from 2017 to 2023, https://www.statista.com/statistics/562857/market-value-of-halal-products-worldwide/ (Accessed: 1 March 2022).
  • The Holy Quran, Surah Al-Ma'idah (The Table Spread); Surah: 5, verse: 3, https://quran.com/5 (11 February 2022).
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  • The Holy Quran, Surah Al-Baqarah (The Cow); Surah: 2, verse: 168 and 172, https://quran.com/2 (11 February 2022).
  • The Holy Quran, Surah Al-Baqarah (The Cow); Surah: 2, verse: 168 and 172, https://quran.com/2 (11 February 2022).
  • The Holy Quran, Surah Al-Baqarah (The Cow); Surah: 2, verse: 168 and 173, https://quran.com/2?startingVerse=168 (11 February 2022).
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  • TSE (2022). Our Halal Certification Services, https://www.tse.org.tr/IcerikDetay?ID=2358&ParentID=6898 (14 February 2022).
  • TSE (2022). Our Halal Certification Services, https://www.tse.org.tr/IcerikDetay?ID=2358&ParentID=6898 (14 February 2022).
  • Varinli, İ., Erdem, E., & Avcılar, M. Y. (2016). Exploring the factors affecting purchase intention of halal certified foods in Turkey: A pls-path modeling study. European Journal of Business and Management, 8(4), 68-78.
  • Varinli, İ., Erdem, E., & Avcılar, M. Y. (2016). Exploring the factors affecting purchase intention of halal certified foods in Turkey: A pls-path modeling study. European Journal of Business and Management, 8(4), 68-78.
  • Vizano, N. A., Khamaludin, K., & Fahlevi, M. (2021). The effect of halal awareness on purchase intention of halal food: A case study in Indonesia. The Journal of Asian Finance, Economics and Business, 8(4), 441-453.
  • Vizano, N. A., Khamaludin, K., & Fahlevi, M. (2021). The effect of halal awareness on purchase intention of halal food: A case study in Indonesia. The Journal of Asian Finance, Economics and Business, 8(4), 441-453.
  • Wilson, J. A. (2014). The halal phenomenon: An extension or a new paradigm? Social Business, 4(3), 255-271.
  • Wilson, J. A. (2014). The halal phenomenon: An extension or a new paradigm? Social Business, 4(3), 255-271.
  • Yadav, R., & Pathak, G. S. (2016). Young consumers' intention towards purchasing green products in a developing nation: Extending the theory of planned behavior. Journal of Cleaner Production, 135, 732-739.
  • Yadav, R., & Pathak, G. S. (2016). Young consumers' intention towards purchasing green products in a developing nation: Extending the theory of planned behavior. Journal of Cleaner Production, 135, 732-739.
  • Yasid, Farhan, F., & Andriansyah, Y. (2016). Factors affecting Muslim students awareness of Halal products in Yogyakarta, Indonesia. International Review of Management and Marketing, 6(4), 27-31.
  • Yasid, Farhan, F., & Andriansyah, Y. (2016). Factors affecting Muslim students awareness of Halal products in Yogyakarta, Indonesia. International Review of Management and Marketing, 6(4), 27-31.
  • Yunus, N. S. N. M., Rashid, W. E. W., Ariffin, N. M., & Rashid, N. M. (2014). Muslim's purchase intention towards non-Muslim's halal packaged food manufacturer. Procedia-Social and Behavioral Sciences, 130, 145-154.
  • Yunus, N. S. N. M., Rashid, W. E. W., Ariffin, N. M., & Rashid, N. M. (2014). Muslim's purchase intention towards non-Muslim's halal packaged food manufacturer. Procedia-Social and Behavioral Sciences, 130, 145-154.
  • Yusof, N. B. (2017). Abuse of halal certificate: Legal and procedural analysis. World Applied Sciences Journal, 35(10), 2245-2251.
  • Yusof, N. B. (2017). Abuse of halal certificate: Legal and procedural analysis. World Applied Sciences Journal, 35(10), 2245-2251.
  • Zakaria, Z., Majid, M. A., Ahmad, Z., Jusoh, Z., & Zakaria, N. Z. (2017). Influence of halal certification on customers’ purchase intention. Journal of Fundamental and Applied Sciences, 9(5S), 772-787.
  • Zakaria, Z., Majid, M. A., Ahmad, Z., Jusoh, Z., & Zakaria, N. Z. (2017). Influence of halal certification on customers’ purchase intention. Journal of Fundamental and Applied Sciences, 9(5S), 772-787.
Toplam 147 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular İşletme
Bölüm Araştırma Makaleleri
Yazarlar

Volkan Temizkan 0000-0002-1162-7912

Yayımlanma Tarihi 30 Haziran 2022
Gönderilme Tarihi 25 Nisan 2022
Yayımlandığı Sayı Yıl 2022 Cilt: 3 Sayı: 1

Kaynak Göster

APA Temizkan, V. (2022). A Research on The Attitude and Purchasing Behavior of Muslim Consumers Towards Products with Halal Logo in Another Muslim Country. Sosyal Mucit Academic Review, 3(1), 123-147. https://doi.org/10.54733/smar.1108447

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