KURUMSAL SOSYAL SORUMLULUK ÜZERİNE BİR LİTERATÜR TARAMASI

Yıl 2020, Cilt: 3 Sayı: 2, 195 - 205, 18.11.2020

Osman Seyitoğulları , Abdulkadir Bilen

https://doi.org/10.38004/sobad.785251

Cited By: 2

Öz

Organizasyonların daha iyi bir toplumsal düzenin oluşturulması, çalışan haklarının iyileştirilmesi ve firma bazında çevresel sürdürülebilirliğe katkı sunmak amacıyla girişmiş oldukları bilinçli çabalar veya eylemler dizisi kurumsal sosyal sorumluluk olarak ifade edilir. Örgütsel faaliyetlerin yürütülmesi sürecinde sosyal sorumluluk, firmalar adına ihmal edilmemesi gereken önemli bir unsur olarak dikkat çekmektedir. Nitekim organizasyonlarda, kurumsal sosyal sorumluluğun üretkenliği arttırdığı, çalışan motivasyonunu yükselterek iş gören devir hızını düşürdüğü, paydaş kaynaklı baskıları en alt düzeye çektiği, güvenilir kurumsal bir firma imajı oluşturduğu, daha fazla yatırımcıyı firma bünyesine katabilme imkanına kavuşturduğu ve rekabet gücünü arttırdığı görülmektedir. Bu çalışmada kavramsal olarak ele alındıktan sonra kurumsal sosyal sorumluğun amaçları, modelleri, avantajları ve dezavantajları detaylı bir şekilde irdelenmiştir.

Anahtar Kelimeler

Kurumsal Sosyal Sorumluluk, Rekabet, Sürdürülebilirlik

A LITERATURE REVIEW ON CORPORATE SOCİAL RESPONSİBİLİTY

Öz

The series of conscious efforts or actions that organizations undertake to create a better social order, improve employee rights and contribute to environmental sustainability on a firm basis are expressed as corporate social responsibility. Social responsibility is an important element that should not be neglected on behalf of companies in the process of carrying out organizational activities. As a matter of fact, in organizations, it is seen that corporate social responsibility increases productivity, raises employee motivation, reduces employee turnover rate, minimizes stakeholder pressures, creates a reliable corporate company image, enables more investors to participate in the company and increases its competitive power. In this study, after considering conceptually, the aims, models, advantages and disadvantages of corporate social responsibility are examined in detail.

Anahtar Kelimeler

Corporate Social Responsibility, Competition, Sustainability

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