Turistlerin Özgünlük Algısı Üzerinde Bireyci Değerlerin Etkisi

Hakan Sezerel; Deniz Karagöz

doi:10.24010/soid.779149

TR EN

Turistlerin Özgünlük Algısı Üzerinde Bireyci Değerlerin Etkisi

Öz

Bireylerin turizme katılımlarında evrensel değerlerin yanında, içinde yaşadıkları kültüre özgü değerler de etkili olmaktadır. Öte yandan, alanyazında turist davranışlarını açıklamada temel bir konu olan özgünlük (otantisite) konusunun kültürel bağlamına ilişkin görgül çalışmalar sınırlıdır. Bu çalışmada, söz konusu eksikliği gidermek için, turistlerin özgünlük algısı üzerindeki bireyci değerlerin etkisi incelenmektedir. Bu amaçla, çalışmada bir kavramsal bir model kurulmuş, Kapadokya Bölgesi’ni ziyaret eden 674 yabancı turistten sağlanan veriler analiz edilmiştir. Araştırmada demografik ve tanımlayıcı verilerin analizinde SPSS 16.0, ölçüm modeli ve kavramsal modelin analizinde ise SmartPLS 3.1. kullanılmıştır. Araştırma sonucunda, bireyci değerlere sahip olmanın objeye dayalı özgünlük ve varoluşsal özgünlük algıları üzerinde anlamlı bir etkisi olduğu saptanmıştır. Buna ek olarak, özgünlüğün turist tatmini üzerinde etkili olduğu, tatminin ise davranışsal niyetleri yordadığı belirlenmiştir.

Anahtar Kelimeler

Özgünlük, Kültür, Uluslararası turist davranışları, Bireycilik, Tatmin, Davranışsal Niyet. , Özgünlük , Kültür

Kaynakça

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Ayrıntılar

Birincil Dil

Türkçe

Konular

Turizm (Diğer)

Bölüm

Araştırma Makalesi

Yazarlar

Hakan Sezerel ^*
0000-0003-1521-8638
Türkiye

Deniz Karagöz
0000-0003-2868-8567
Türkiye

Yayımlanma Tarihi

30 Ağustos 2020

Gönderilme Tarihi

5 Aralık 2019

Kabul Tarihi

16 Mart 2020

Yayımlandığı Sayı

Yıl 1970 Cilt: 17 Sayı: 2

DOI

https://doi.org/10.24010/soid.779149

IZ

https://izlik.org/JA69CS38SC

APA

Sezerel, H., & Karagöz, D. (2020). Turistlerin Özgünlük Algısı Üzerinde Bireyci Değerlerin Etkisi. Seyahat ve Otel İşletmeciliği Dergisi, 17(2), 186-202. https://doi.org/10.24010/soid.779149

Seyahat ve Otel İşletmeciliği (Journal of Travel and Hotel Business) is licensed under a Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0).

Dergimiz EBSCOhost, Index Copernicus, Ulakbim, DRJI, Research Bible, SOBİAD ve ASOS tarafından indekslenmektedir.

Turistlerin Özgünlük Algısı Üzerinde Bireyci Değerlerin Etkisi

Turistlerin Özgünlük Algısı Üzerinde Bireyci Değerlerin Etkisi

Öz

Anahtar Kelimeler

The Cultural Context of Authenticity Perceptions: A Research on the International Tourists in Cappadocia

Abstract

Keywords

Kaynakça

Ayrıntılar

Birincil Dil

Konular

Bölüm

Yazarlar

Yayımlanma Tarihi

Gönderilme Tarihi

Kabul Tarihi

Yayımlandığı Sayı

DOI

IZ

Kaynak Göster