The purpose of this study is to comparative analyze the reporting level of corporate social responsibility activities in the most valuable branded lodging companies in the world and Borsa Istanbul lodging companies. For this purpose, the corporate social responsibility and annual reports of the companies were tried to be analyzed by content analysis method. As a result of the analysis, it has been determined that the codes created under the themes of “Employees” and “Sector” are the areas of corporate social responsibility with the most activities performed by all lodging companies. In addition, it was found that the most valuable branded lodging companies performed more corporate social responsibility activities than Borsa İstanbul lodging companies and presented these activities more effectively to their stakeholders through the reports they published.
|Konular||Otelcilik, Konaklama, Spor ve Turizm|
Yayımlanma Tarihi : 25 Nisan 2020
|APA||Karadeni̇z, E , Ünlübulduk, S . (2020). Konaklama İşletmelerinde Kurumsal Sosyal Sorumluluk Faaliyetleri: Dünyada Marka Değeri En Yüksek Konaklama İşletmeleri ile Borsa İstanbul Konaklama İşletmelerinin Karşılaştırmalı Analizi . Seyahat ve Otel İşletmeciliği Dergisi , 17 (1) , 124-140 . DOI: 10.24010/soid.713565|