Tüketicilerin Giyim Endüstrisinin Yarattığı Sorunlara Dair Kaygılarını Belirleyen Faktörler

Yıl 2023, , 231 - 254, 26.07.2023

Gülay Erol Boyacı , Leyla Şentürk Özer

https://doi.org/10.17233/sosyoekonomi.2023.03.12

Öz

Mevcut üretimin ve tüketimin sürdürülebilir olmadığına dair kamuoyu kaygısı artmaktadır. Bununla birlikte, sürdürülebilirlik sorunlarına dair küresel ölçekte düzenlemelerin yetersiz oluşu, bu konudaki sorumluluğun tüketicilere yüklenmesine sebep olmaktadır. Ancak, bazı tüketiciler kaygılarına rağmen sürdürülebilir markalardan alışveriş yapmakta zorlanmaktadır. Bu araştırmada, giyim endüstrisinin çevre ve çalışanlar üzerindeki olumsuz etkilerine yönelik tüketicilerin kaygı seviyelerini artırabilecek faktörler incelenmiştir. Online anket yöntemi ile Türkiye’de 372 hızlı moda tüketicisinden veri elde edilmiştir. Analiz sonuçlarına göre tüketici kaygısı, sorunlara yönelik sosyal medya paylaşımlarına maruz kalma, sorunların varlığına dair inanç ve algılanan bilgi ile artmaktadır. Ayrıca, Türkiye’de ilerleyen yaş ile bu sorunlara yönelik kaygının azaldığı gözlenmiştir.

Anahtar Kelimeler

Tüketici Kaygısı, Adil Ticaret, Ekolojik Sorunlar, Sürdürülebilirlik

Factors Determining Consumer Concerns About Clothing Industry Problems

Öz

Although the public concern towards unsustainable current production and consumption is growing, the inadequacy of global regulations on sustainability issues puts the responsibility on consumers. However, despite their concerns, some consumers need help shopping from sustainable brands. The current research examines some antecedents of consumer concern towards the clothing industry’s environmental and sweatshop issues. Data is obtained from 372 Turkish fast fashion consumers through online platforms. Level of exposure to informative posts on social media platforms, the perceived knowledge and belief towards the issues positively affect concern. Also, decreasing concern towards these problems with advancing age is observed in Türkiye.

Anahtar Kelimeler

Consumer Concern, Fair-Trade Issues, Ecological Issues, Sustainability

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