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The Mediating Role of Impulsive Buying in The Relationship Between Fear of COVID-19 and Compulsive Buying: A Research on Consumers in Turkey

Yıl 2022, Cilt: 30 Sayı: 51, 165 - 197, 31.01.2022

Selçuk Efe Küçükkambak , Melek Süler

https://doi.org/10.17233/sosyoekonomi.2022.01.09
Cited By: 2

Öz

This study aims to reveal the mediating effect of impulsive buying behaviour in the relationship between fear of COVID-19 and compulsive buying behaviour. In this direction, the data collected from 721 participants by online survey method were analysed using various statistical methods. According to the findings, the fear of COVID-19 experienced by individuals affects compulsive and impulsive buying behaviours. In addition, the mediator effect of impulsive buying behaviour was found in the impact of fear of COVID-19 on compulsive buying behaviour. It is expected that the research results will contribute to the literature in terms of revealing the effect of negative emotional states on consumer purchasing behaviour.

Anahtar Kelimeler

Fear of COVID-19 Compulsive Buying Impulsive Buying Consumer Behaviour Consumer Psychology

Kaynakça

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COVID-19 Korkusu İle Kompulsif Satın Alma Arasındaki İlişkide İmpulsif Satın Almanın Aracı Rolü: Türkiye’deki Tüketiciler Üzerinde Bir Araştırma

Yıl 2022, Cilt: 30 Sayı: 51, 165 - 197, 31.01.2022

Selçuk Efe Küçükkambak , Melek Süler

https://doi.org/10.17233/sosyoekonomi.2022.01.09
Cited By: 2

Öz

Bu çalışmanın amacı COVID-19 korkusu ile kompulsif satın alma davranışı arasındaki ilişkide impulsif satın alma davranışının aracılık etkisini ortaya koymaktır. Bu doğrultuda 721 katılımcıdan online anket yöntemi ile toplanan veriler çeşitli istatistiksel yöntemler kullanılarak analiz edilmiştir. Elde edilen bulgulara göre bireylerin yaşadıkları COVID-19 korkusu, kompulsif ve impulsif satın alma davranışlarını etkilemektedir. Bunun yanında COVID-19 kaygısının kompulsif satın alma davranışına olan etkisinde impulsif satın alma davranışının mediatör etkisi bulunmuştur. Araştırma sonuçlarının olumsuz duygu durumların tüketici satın alma davranışlarına olan etkisinin ortaya konması bakımından yazına katkı sağlaması beklenmektedir.

Anahtar Kelimeler

COVID-19 Korkusu Kompulsif Satın Alma İmpulsif Satın Alma Tüketici Davranışları Tüketici Psikolojisi

Kaynakça

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Toplam 146 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Makaleler
Yazarlar

Selçuk Efe Küçükkambak 0000-0001-6633-1492

Melek Süler 0000-0001-8962-9013

Erken Görünüm Tarihi 28 Ocak 2022
Yayımlanma Tarihi 31 Ocak 2022
Gönderilme Tarihi 31 Mayıs 2021
Yayımlandığı Sayı Yıl 2022 Cilt: 30 Sayı: 51

Kaynak Göster

APA Küçükkambak, S. E., & Süler, M. (2022). The Mediating Role of Impulsive Buying in The Relationship Between Fear of COVID-19 and Compulsive Buying: A Research on Consumers in Turkey. Sosyoekonomi, 30(51), 165-197. https://doi.org/10.17233/sosyoekonomi.2022.01.09
AMA Küçükkambak SE, Süler M. The Mediating Role of Impulsive Buying in The Relationship Between Fear of COVID-19 and Compulsive Buying: A Research on Consumers in Turkey. Sosyoekonomi. Ocak 2022;30(51):165-197. doi:10.17233/sosyoekonomi.2022.01.09
Chicago Küçükkambak, Selçuk Efe, ve Melek Süler. “The Mediating Role of Impulsive Buying in The Relationship Between Fear of COVID-19 and Compulsive Buying: A Research on Consumers in Turkey”. Sosyoekonomi 30, sy. 51 (Ocak 2022): 165-97. https://doi.org/10.17233/sosyoekonomi.2022.01.09.
EndNote Küçükkambak SE, Süler M (01 Ocak 2022) The Mediating Role of Impulsive Buying in The Relationship Between Fear of COVID-19 and Compulsive Buying: A Research on Consumers in Turkey. Sosyoekonomi 30 51 165–197.
IEEE S. E. Küçükkambak ve M. Süler, “The Mediating Role of Impulsive Buying in The Relationship Between Fear of COVID-19 and Compulsive Buying: A Research on Consumers in Turkey”, Sosyoekonomi, c. 30, sy. 51, ss. 165–197, 2022, doi: 10.17233/sosyoekonomi.2022.01.09.
ISNAD Küçükkambak, Selçuk Efe - Süler, Melek. “The Mediating Role of Impulsive Buying in The Relationship Between Fear of COVID-19 and Compulsive Buying: A Research on Consumers in Turkey”. Sosyoekonomi 30/51 (Ocak 2022), 165-197. https://doi.org/10.17233/sosyoekonomi.2022.01.09.
JAMA Küçükkambak SE, Süler M. The Mediating Role of Impulsive Buying in The Relationship Between Fear of COVID-19 and Compulsive Buying: A Research on Consumers in Turkey. Sosyoekonomi. 2022;30:165–197.
MLA Küçükkambak, Selçuk Efe ve Melek Süler. “The Mediating Role of Impulsive Buying in The Relationship Between Fear of COVID-19 and Compulsive Buying: A Research on Consumers in Turkey”. Sosyoekonomi, c. 30, sy. 51, 2022, ss. 165-97, doi:10.17233/sosyoekonomi.2022.01.09.
Vancouver Küçükkambak SE, Süler M. The Mediating Role of Impulsive Buying in The Relationship Between Fear of COVID-19 and Compulsive Buying: A Research on Consumers in Turkey. Sosyoekonomi. 2022;30(51):165-97.

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