Çeviri
BibTex RIS Kaynak Göster

Restoran Deneyimlerinde Dil Engeli ve Kültürel Farklılıkların Etkisi: Bir Yerleşik Kuram Yaklaşımı

Yıl 2019, Cilt: 4 Sayı: 2, 517 - 527, 30.12.2019
https://doi.org/10.29110/soylemdergi.595225

Öz

Dil engelleri konusu, ESL
(English as a Second Language-İkinci Dili İngilizce olan) müşteriler için özellikle
kültürlerarası hizmet alımlarında son derece önemlidir. Kültürlerarası hizmet
alımlarında müşteriler, ne istediklerini anlatırken, hatta ürün ve servislerle
ilgili bilgi talep ederken bile iletişim güçlüğü yaşayabilmektedir. Bu çalışma,
nitel bir araştırma yöntemi olan yerleşik kuram yaklaşımı kullanarak ESL
müşterilerin kültürlerarası hizmet alımı sırasında karşılaştığı sorunları
tanımlamaktadır. Bulgulara göre, dil engeli olumsuz duygusal ve zihinsel
tepkiler meydana getirmekte ve ESL müşterilerin gerekli bilgi talebinde bulunmalarına
ya da hizmette yaşanan aksaklıkları bildirmelerine engel olmaktadır

Kaynakça

  • Adkin, N. R., & Ozanne, J. L. (2005). The Low Literate Consumer. Journal of Consumer Research, 32, 93-105.
  • Bartel, C.A. (2001) ‘Social Comparisons in Boundary-spanning Work: Effects of Community Outreach on Members’ Organizational Identity and Identification’, Administrative Science Quarterly 46: 379–413.
  • Barker, S., & Haertel, C. E. J. (2004). Intercultural service encounters: an exploratory study of customer experiences. Cross Cultural Management, 11(1), 3-14.
  • Brickson, S. (2000). The Impact of Identity Orientation on Individual and Organizational Outcomes in Demographically Diverse Settings. Academy of Management Review, 25(1), 82-101.
  • Charmaz, K. (2006). Constructing Grounded Theory: A Practical Guide Through Qualitative Analysis. Thousand Harper Row.
  • Czinkota, R. C., & Ronkainen, L. (2002). International Marketing. Fort Worth, TX: Harcout College Publishers.
  • Dalton, M. and Chrobot-Mason, D. (2007) ‘A Theoretical Exploration of Manager and Employee Social Identity, Cultural Values and Identity Conflict Management’, International Journal of Cross Cultural Management 7(2): 169–83.
  • Glaser, B. G., & Strauss, A. K. (1967). The discovery of grounded theory. New York. NY: Aldine de Gruyter.
  • Henderson, J.K. (2005) ‘Language Diversity in International Management Teams’, International Studies of Management and Organization 35(1): 66–82.
  • Ho, D. Y. F. (1979). ‘Psychological implications of collectivism: with special reference to the Chinese case and Maoist dialectics’. In Eckensberger, L., Lonner, J. and Poortinga, Y. H. (Eds), Cross-Cultural Contributions to Psychology. Lisse, Netherlands: Swets & Zeitlinger, 143–50.
  • Ho, D. (1991). The concept of ‘face’ in the Chinese–American interaction. In: W.-C. Hu & C. L. Grove, eds. Encountering the Chinese: a Guide for Americans, pp. 111–124. Yarmouth, ME: Intercultural Press. Lincoln, Y. S., & Guba, E. G. (1985). Naturalistic inquiry. Beverly Hills, CA: Sage.
  • Imberti, P. (2007). Who resides behind the words? Exploring and understanding the language experience of the non-English speaking immigrant. Families in Society, 88(1), 67-73.
  • Lauring, J. (2008). Rethinking social identity theory in international encounters: language use as a negotiated object for identity making. International Journal of Cross Cultural Management, 8, 343.
  • Mattila, A. S. (1999). The role of culture and purchase motivation in service encounter evaluations. Journal of Services Marketing, 13(4/5). 376-389.
  • Nkomo, S. M., & Cox T. H. (1996). Diverse Identities in Organization. In S. Clegg, C. Hardy and W. Nord (Eds), Handbook of Organization Studies (pp. 338-356). London, England: Sage Publications.
  • Stauss, B., & Mang, P. (1999). “Cultural Shocks” in Inter-Cultural Service Encounters? Journal of Services Marketing, 13(4/5), 329-346.
  • Stauss, A. L., & Corbin, J. M. (1990). Basics of qualitative research. Newbury Park, CA: Sage.
  • Tajfel, H. (1974). Social Identity and Intergroup Behavior. Soc. Sci. Inf, 13, 65-93.
  • Tajfel, H., & Turner, J. M. (1979). An Integrative Theory of Intergroup Conflick. In W. G. Austin and S. Worchel (Eds.), The Social Psychology of Intergroup Relations (pp. 94- 109). Monterey, CA: Brooks-Cole.
  • Van Maan, J. (1979). The fact of fiction in organizational ethnography. Administrative Science Quarterly, 24, 539-550.
  • Viswanathan, M., Rosa, J. A., & Harris, J. E. (2003). Towards Understanding Functionally Illiterate Consumers. Unpublished working paper, Department of Marketing, University of Illinois, Urbana-Champaign, IL 61820.
  • Warden, C. A., Liu, T. C., Huang, C. T., & Lee, C. H. (2003). Service failures away from home: benefits in intercultural service encounters. International Journal of Service Industry management, 14(4), 436-457.

The Impact of Language Barrier & Cultural Differences on Restaurant Experiences: A Grounded Theory Approach

Yıl 2019, Cilt: 4 Sayı: 2, 517 - 527, 30.12.2019
https://doi.org/10.29110/soylemdergi.595225

Öz

The issue of language barriers is particularly critical during
intercultural service encounters for ESL (English as a Second Language)
customers. Customers may struggle to communicate what they want or even get
necessary information regarding products or services. Through a qualitative
study, based on a grounded theory approach, this study identifies issues that
concern ESL customers in intercultural service encounters. The findings suggest
that the language barrier generates negative emotional and cognitive responses,
and prevents ESL customers from taking certain actions such as seeking
necessary information or complaining about service failures.

Kaynakça

  • Adkin, N. R., & Ozanne, J. L. (2005). The Low Literate Consumer. Journal of Consumer Research, 32, 93-105.
  • Bartel, C.A. (2001) ‘Social Comparisons in Boundary-spanning Work: Effects of Community Outreach on Members’ Organizational Identity and Identification’, Administrative Science Quarterly 46: 379–413.
  • Barker, S., & Haertel, C. E. J. (2004). Intercultural service encounters: an exploratory study of customer experiences. Cross Cultural Management, 11(1), 3-14.
  • Brickson, S. (2000). The Impact of Identity Orientation on Individual and Organizational Outcomes in Demographically Diverse Settings. Academy of Management Review, 25(1), 82-101.
  • Charmaz, K. (2006). Constructing Grounded Theory: A Practical Guide Through Qualitative Analysis. Thousand Harper Row.
  • Czinkota, R. C., & Ronkainen, L. (2002). International Marketing. Fort Worth, TX: Harcout College Publishers.
  • Dalton, M. and Chrobot-Mason, D. (2007) ‘A Theoretical Exploration of Manager and Employee Social Identity, Cultural Values and Identity Conflict Management’, International Journal of Cross Cultural Management 7(2): 169–83.
  • Glaser, B. G., & Strauss, A. K. (1967). The discovery of grounded theory. New York. NY: Aldine de Gruyter.
  • Henderson, J.K. (2005) ‘Language Diversity in International Management Teams’, International Studies of Management and Organization 35(1): 66–82.
  • Ho, D. Y. F. (1979). ‘Psychological implications of collectivism: with special reference to the Chinese case and Maoist dialectics’. In Eckensberger, L., Lonner, J. and Poortinga, Y. H. (Eds), Cross-Cultural Contributions to Psychology. Lisse, Netherlands: Swets & Zeitlinger, 143–50.
  • Ho, D. (1991). The concept of ‘face’ in the Chinese–American interaction. In: W.-C. Hu & C. L. Grove, eds. Encountering the Chinese: a Guide for Americans, pp. 111–124. Yarmouth, ME: Intercultural Press. Lincoln, Y. S., & Guba, E. G. (1985). Naturalistic inquiry. Beverly Hills, CA: Sage.
  • Imberti, P. (2007). Who resides behind the words? Exploring and understanding the language experience of the non-English speaking immigrant. Families in Society, 88(1), 67-73.
  • Lauring, J. (2008). Rethinking social identity theory in international encounters: language use as a negotiated object for identity making. International Journal of Cross Cultural Management, 8, 343.
  • Mattila, A. S. (1999). The role of culture and purchase motivation in service encounter evaluations. Journal of Services Marketing, 13(4/5). 376-389.
  • Nkomo, S. M., & Cox T. H. (1996). Diverse Identities in Organization. In S. Clegg, C. Hardy and W. Nord (Eds), Handbook of Organization Studies (pp. 338-356). London, England: Sage Publications.
  • Stauss, B., & Mang, P. (1999). “Cultural Shocks” in Inter-Cultural Service Encounters? Journal of Services Marketing, 13(4/5), 329-346.
  • Stauss, A. L., & Corbin, J. M. (1990). Basics of qualitative research. Newbury Park, CA: Sage.
  • Tajfel, H. (1974). Social Identity and Intergroup Behavior. Soc. Sci. Inf, 13, 65-93.
  • Tajfel, H., & Turner, J. M. (1979). An Integrative Theory of Intergroup Conflick. In W. G. Austin and S. Worchel (Eds.), The Social Psychology of Intergroup Relations (pp. 94- 109). Monterey, CA: Brooks-Cole.
  • Van Maan, J. (1979). The fact of fiction in organizational ethnography. Administrative Science Quarterly, 24, 539-550.
  • Viswanathan, M., Rosa, J. A., & Harris, J. E. (2003). Towards Understanding Functionally Illiterate Consumers. Unpublished working paper, Department of Marketing, University of Illinois, Urbana-Champaign, IL 61820.
  • Warden, C. A., Liu, T. C., Huang, C. T., & Lee, C. H. (2003). Service failures away from home: benefits in intercultural service encounters. International Journal of Service Industry management, 14(4), 436-457.
Toplam 22 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Dilbilim
Bölüm ARAŞTIRMA MAKALELERİ (TÜRKÇE )
Yazarlar

Ellen Eun Kyoo Kim Bu kişi benim 0000-0002-1313-4900

Anna S. Mattila Bu kişi benim 0000-0002-1313-4900

Çevirmenler

Burak Sözer Bu kişi benim

Hülya Pilancı Bu kişi benim

Yayımlanma Tarihi 30 Aralık 2019
Gönderilme Tarihi 22 Temmuz 2019
Kabul Tarihi 5 Eylül 2019
Yayımlandığı Sayı Yıl 2019 Cilt: 4 Sayı: 2

Kaynak Göster

APA Kyoo Kim, E. E., & Mattila, A. S. (2019). Restoran Deneyimlerinde Dil Engeli ve Kültürel Farklılıkların Etkisi: Bir Yerleşik Kuram Yaklaşımı (B. Sözer & H. Pilancı, çev.). Söylem Filoloji Dergisi, 4(2), 517-527. https://doi.org/10.29110/soylemdergi.595225