Öz
In this study sustainable tourism management and its marketing perspectives are discussed generally. Sustainability relies on the importance of understanding the value of tourism resources today and tomorrow. It is important to consider the tourism resources by use of tourism management and achieving sustainable tourism by use of eco tourism criteria. This study focuses on sustainable tourism management and its marketing understanding. This study could be qualified as a compilation and the promotion of tourism resources with respect to environment-human communication regarding managerial process, use of resources, relationships between host community and potential customers, marketing of touristic destinations are discussed in the framework of sustainable tourism management
Anahtar Kelimeler
Sustainability Sustainable Tourism Touristic Destination Tourism Management and Marketing
Kaynakça
- Ahn, Bum Yong, Lee, Bongkoo, Shafer, C.Scott, (2001). “Operationalizing Sustainability In Regional Tourism Planning: An Application Of The Limits Of Acceptable Change Framework”,Tourism Management, pp. 1-15, Elsevier Science Ltd.
- Briassoulis, Helen, (2002). “Sustainable Tourism And The Question Of The Commons” Annals Of Tourism Research, vol:29, no.4, pp. 1065-1085, Elsevier Science Ltd, Printed In Great Britian.
- Garrod, Brian, Fyall, Alan, (1998). “Beyond The Rhetoric Of Sustainable Tourism?”, Tourism Management, Vol.19, No.3, pp. 199-212, Elsevier Science Ltd, Printed In Great Britian.
- Godfrey, Kerry B. (1998). “Attitudes Towards “Sustainable Tourism” In The UK: A View From Local Goverment”, Tourism Management, vol:19, no:3, pp.213-224, Elsevier Science Ltd, Printed In Great Britian.
- Gossling, Stefan, Hansson, Carina Borgström, Horstmeier, Oliver, Saggel, Stefan, (2002). “Ecological Footprint Analysis As A Tool To Assess Tourism Sustainabilty”, Ecological Economics, pp:199-211, Elsevier Science Ltd.
- Hunter, Colin, (1997). “Sustainable Tourısm As An Adaptıve Paradigm”, Annals Of Tourism Resarch, vol.24, no.4, pp. 850-867, Elsevier Science Ltd, Printed In Great Britian.
- Johnson, David, (2002). “Environmentally Sustainable Cruise Tourism: A Reality Check”, Marine Policy, pp. 261-270, Elsevier Science Ltd.
- Kernel, Pernille, (2004). “Creating And Implementing A Model For Sustainable Development In Tourism Enterprises” Journal Cleaner Production, pp. 151-164, Elsevier Science Ltd.
- Kuo, Nae-Wen, Hsiao, Teng-Yuan, (2007). “An Exploratory Research Of The Application Of Natural Capitalism To Sustainable Tourism Management In Taiwan” Journal Of Cleaner Production, pp. 1-9, Elsevier Science Ltd.
- Lordkipanidze, Maia, Brezet, Han, Backman, Mikael, (2005). “The Entrepreneurship Factor In Sustainable Tourism Development” Journal Cleaner Production, pp. 787-798, Elsevier Science Ltd.
- Nortcote, Jeremy, Macbeth, Jim, (2006). “Conceptualizing Yield”, Annals Of Tourism Research, Vol.33, No.1, pp. 199-220, Elsevier Science Ltd, Printed In Great Britian.
- Tosun, Cevat, (2001). “Challenges Of Sustainable Tourism Development In The Developing World: The Case Of Turkey”, Tourism Management, pp. 289-303, Elsevier Science Ltd.
- Twynam, G. David, Johnston, Margaret E. (2002). “The Use Of Sustainable Tourism Practices”, Annals Of Tourism Research, Vol.29, no.4, pp. 11651168, Elsevier Science Ltd, Printed In Great Britian.
Öz
Bu çalışmada turistik destinasyonlarda sürdürülebilir turizm yönetimi ve pazarlamasıperspektiflerinden genel olarak bahsedilmiştir. Sürdürebilirliğin temelinde, turizm kaynaklarının bugün ve gelecekte kullanımıile ilgili bilincin önemi yatmaktadır. Turizm yönetimi anlayışınıkullanarak turizm kaynaklarınıdeğerlendirmek, eko turizm kıstaslarıile sürdürebilir bir büyüme sağlamak önem taşımaktadır. Bu çalışmada sürdürülebilir turizm yönetim ve pazarlama anlayışına dikkat çekilmiştir. Çalışma derleme niteliğinde olup; sürdürülebilirlik açısından yönetsel süreçte çevre-insan iletişiminde turizm kaynaklarının tanıtımının yapılması, kaynakların kullanımı, potansiyel müşteriler ve yerel halkla ilişkileri, turistikdestinasyonların pazarlamasıve sürdürülebilir turizm yönetimi içerisinde değerlendirilmektedir.
Anahtar Kelimeler
Sürdürebilirlik Sürdürülebilir Turizm Turistik Destinasyon Turizm Yönetimi ve Pazarlaması
Kaynakça
- Ahn, Bum Yong, Lee, Bongkoo, Shafer, C.Scott, (2001). “Operationalizing Sustainability In Regional Tourism Planning: An Application Of The Limits Of Acceptable Change Framework”,Tourism Management, pp. 1-15, Elsevier Science Ltd.
- Briassoulis, Helen, (2002). “Sustainable Tourism And The Question Of The Commons” Annals Of Tourism Research, vol:29, no.4, pp. 1065-1085, Elsevier Science Ltd, Printed In Great Britian.
- Garrod, Brian, Fyall, Alan, (1998). “Beyond The Rhetoric Of Sustainable Tourism?”, Tourism Management, Vol.19, No.3, pp. 199-212, Elsevier Science Ltd, Printed In Great Britian.
- Godfrey, Kerry B. (1998). “Attitudes Towards “Sustainable Tourism” In The UK: A View From Local Goverment”, Tourism Management, vol:19, no:3, pp.213-224, Elsevier Science Ltd, Printed In Great Britian.
- Gossling, Stefan, Hansson, Carina Borgström, Horstmeier, Oliver, Saggel, Stefan, (2002). “Ecological Footprint Analysis As A Tool To Assess Tourism Sustainabilty”, Ecological Economics, pp:199-211, Elsevier Science Ltd.
- Hunter, Colin, (1997). “Sustainable Tourısm As An Adaptıve Paradigm”, Annals Of Tourism Resarch, vol.24, no.4, pp. 850-867, Elsevier Science Ltd, Printed In Great Britian.
- Johnson, David, (2002). “Environmentally Sustainable Cruise Tourism: A Reality Check”, Marine Policy, pp. 261-270, Elsevier Science Ltd.
- Kernel, Pernille, (2004). “Creating And Implementing A Model For Sustainable Development In Tourism Enterprises” Journal Cleaner Production, pp. 151-164, Elsevier Science Ltd.
- Kuo, Nae-Wen, Hsiao, Teng-Yuan, (2007). “An Exploratory Research Of The Application Of Natural Capitalism To Sustainable Tourism Management In Taiwan” Journal Of Cleaner Production, pp. 1-9, Elsevier Science Ltd.
- Lordkipanidze, Maia, Brezet, Han, Backman, Mikael, (2005). “The Entrepreneurship Factor In Sustainable Tourism Development” Journal Cleaner Production, pp. 787-798, Elsevier Science Ltd.
- Nortcote, Jeremy, Macbeth, Jim, (2006). “Conceptualizing Yield”, Annals Of Tourism Research, Vol.33, No.1, pp. 199-220, Elsevier Science Ltd, Printed In Great Britian.
- Tosun, Cevat, (2001). “Challenges Of Sustainable Tourism Development In The Developing World: The Case Of Turkey”, Tourism Management, pp. 289-303, Elsevier Science Ltd.
- Twynam, G. David, Johnston, Margaret E. (2002). “The Use Of Sustainable Tourism Practices”, Annals Of Tourism Research, Vol.29, no.4, pp. 11651168, Elsevier Science Ltd, Printed In Great Britian.
Ayrıntılar
| Birincil Dil | Türkçe |
|---|---|
| Bölüm | Research Article |
| Yazarlar | |
| Yayımlanma Tarihi | 1 Şubat 2008 |
| Yayımlandığı Sayı | Yıl 2008 Sayı: 19 |