ABSTRACT
Increasing competition
and globalization make obligatory
businesses to go toward
differentiation. In competitive environment, that businesses
institutionalize and make efforts of
the different product
and service toward customers
enables them to proceed one step
further than their competitors. It is
considered that expecting the behavior of emotional
labor, defined as emotional
expression exhibited together with service from the employees,
whose institutionalization perception are weak,
will not be
meaningful. With moving
from here, in literature
review carried out,
any study has not been met about
the effect of institutionalization perception
on emotional labor behavior.
Hence, in this study, an answer
is searched for the main
question “Does
institutionalization perception affect emotional labor behaviors? ” . In the
study, it aimed
to study how institutionalization perception
has an effect on emotional labor behaviors.
The main hypothesis of the
study is: H1= Institutionalization perception of employees affect their
emotional labor behaviors
in positive direction.
The study
has a quality of empirical research. In the study, survey technique
is used as data
collecting instrument. The universe
of the study
consists of accommodation businesses
being in active. In
the study, a
valid feedback was
obtained from 420 workers. The data
obtained in this study
will be analyzed by
the method of
simple linear regression
methods. It is considered
that the findings to be obtained
at the end of
the study will make contribution
to eliminating the deficiency
in the area and will present useful opinions toward
the literature and
application.
Keywords: Institutionalization
, emotional labor, businesses
JEL Codes: M1, M12,Z32
Birincil Dil | İngilizce |
---|---|
Konular | İşletme |
Bölüm | Araştırma Makalesi |
Yazarlar | |
Yayımlanma Tarihi | 30 Nisan 2018 |
Gönderilme Tarihi | 12 Ağustos 2017 |
Kabul Tarihi | 22 Nisan 2018 |
Yayımlandığı Sayı | Yıl 2018 Cilt: 18 Sayı: 35 |
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.