TÜRKİYE’DE TARIMSAL ÜRÜN İHRACATI YAPAN FİRMALARIN BİLİŞ DÜZEYİ AÇISINDAN İNCELENMESİ

Öz

Son dönemlerde birçok farklı alanda yapılan araştırmalarda davranışsal ve bilişsel faktörlere giderek daha fazla atıf yapılmaktadır. Zihinsel süreçlerin kararların oluşması üzerindeki önemli etkisi, bu alana olan ilginin artmasının temel nedenidir. Bu araştırmanın temel amacını Türkiye’de tarımsal dış ticaret alanında faaliyet gösteren firmaların, bilişsel düşünce tarzlarının ortaya konulması oluşturmaktadır. Buna göre firmaların bilişsel düşünce eğilimi rasyonel ve sezgisel düşünce olmak üzere iki grup altında incelenmiştir. Firmaların bu eğilimlerinin çeşitli özelliklerine göre gruplandırılmasında ise çoklu uyum testlerinden yararlanılmıştır. Elde edilen bulgular rasyonel düşünen firmaların ihracat hacminin, sezgisel düşünen firmalara kıyasla daha az olduğunu göstermektedir. Sonuçlar firma davranışlarını ön görebilme ve buna bağlı olarak daha etkin politikalar geliştirebilme açısından önemlidir

Anahtar Kelimeler

• Tarımsal dış ticaret firmaları, bilişsel düşünce tarzı, rasyonel ve sezgisel düşünce

ANALYSIS OF THE FIRMS THAT EXPORTED AGRICULTURAL PRODUCT IN TURKEY IN TERMS OF COGNITION LEVEL

Öz

Recently, researchers have increasingly referred to behavioral and cognitive factors in the researches carried out in many different fields. The important impact of mental process on making a decision is the main reason of increasing the attention on this field. The main purpose of this research is to reveal cognition thinking styles of the firms carrying on a business in foreign trade. So, cognitive thinking tendency of the firms is analyzed into two groups as rational and heuristic thinking. Multi-purpose suit test is used in order to classify these tendencies by various features. The results have shown that export volume of rational thinking firms is less than export volume of intuitional thinking firms. The results are important in terms of foreseeing firm behaviors and developing more effective policies

Anahtar Kelimeler

• Agricultural foreign trade, cognitive thinking style, rational and heuristic thinking

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