ART MARKETING TECHNIQUES AND THE DEVELOPMENT OF ART MARKETING WITH DIGITAL TRANSFORMATION
Öz
The art marketing field is now undergoing active development towards its maximum potential. The aim of this study is to examine several topics, such as art marketing, the characteristics of art marketing, art marketing methodologies, the importance of art marketing, art marketing tactics, the relationship between digital art and art marketing, and the influence of digital transformation on art marketing. The primary objective of this study is to address the existing deficiency in the literature and encourage writers to conduct research on this topic. Despite the little research on art marketing and digital art, the main aim of this study is to fill this knowledge gap. This part of the inquiry receives considerable emphasis. It has been suggested that technologies such as virtual reality, augmented reality (AR), artificial intelligence, and the metaverse, which are crucial for the advancement of digital art and digital art marketing, should be prioritized in art marketing. This conclusion was derived from the determination that these technologies warrant significance in the realm of art marketing.
Anahtar Kelimeler
Art Marketing, Digital Art, Digital Marketing, Metaverse, Non-fungible Tokens
Kaynakça
- Aglargoz, F. & Ozturk, S. A. (2015). Sanat ve Pazarlamanın "Sıra Dışı" Birlikteliği. xxxx
- Akoren, A. N. (2015). Interaction Of Outdoor Advertising Improved By Innovative Methods With Digital Art. Procedia-Social and Behavioral Sciences, 195, 799-805.
- Alagoz, S. B., & Ekici, N. (2016). Tartışmalı Bir Konu Olarak Sanat Pazarlama: Kavramsal Bir Değerlendirme. Kahramanmaraş Sütçü İmam Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 6(2), 189-202.
- Argan, M. (2007). Eğlence Pazarlaması. Detay Yayıncılık.
- Aris, S., Aeini, B. & Nosrati, S. (2023). A Digital Aesthetics? Artificial Intelligence And The Future Of The Art. Journal of Cyberspace Studies, 7(2), 204-216.
- Aydin, S. & Nalbant, K. G. (2023). The Significance Of Artificial Intelligence In The Realms Of Marketing, Advertising, And Branding Inside The Metaverse. Joeep: Journal of Emerging Economies and Policy, 8(2), 301-316.
- Aydin, S., Nalbant, K. G. & Altuntas, C. (2023). Dijital Dönüşümde Yapay Zeka Ve Avrupa Yeşil Mutabakatı Sürecinde Sürdürülebilir Yeşil Pazarlama Stratejileri. İmgelem, 7(13), 467-492.
- Bayoude, K., Ouassit, Y., Ardchir, S. & Azouazi, M. (2018). How Machine Learning Potentials Are Transforming The Practice Of Digital Marketing: State Of The Art. Periodicals of Engineering and Natural Sciences, 6(2), 373-379.
- Belk, R., Humayun, M. & Brouard, M. (2022). Money, Possessions, And Ownership In The Metaverse: Nfts, Cryptocurrencies, Web3 And Wild Markets. Journal of Business Research, 153, 198-205.
- Betes, F. (2016). Günümüz Sanat Piyasası İçerisinde Pazarlama Ve Tanıtım Faaliyetlerinin Önemi. Medeniyet Sanat Dergisi, 2(1).
