The effects of memorable tourism experiences on behavioral intentions at heritage sites through mixed-methods research

Tarık Yalçınkaya; Yılmaz Akgündüz; Nefise Ordukaya

doi:10.48119/toleho.1787824

The effects of memorable tourism experiences on behavioral intentions at heritage sites through mixed-methods research

Abstract

This study investigates the effects of memorable tourism experiences on behavioral intention in heritage tourism. These experiences are expected to affect their tourism-related decisions considerably. To acquire comprehensive information, both qualitative and quantitative data collection methods were employed. It was designed in two phases. In addition to collecting 574 questionnaires in Phase 1, 17 in-depth interviews were conducted in Phase 2 using a mixed-methods approach. Quantitative findings revealed that knowledge, refreshment, hedonism, and meaningfulness had a substantial impact on behavioral intentions. Qualitative findings provided support for knowledge and hedonism. The latter also demonstrated that guided tours in Troy influence tourist experiences and future decisions. These findings are expected to enable practitioners to better comprehend the effects of MTEs on tourists’ behavioral intentions in heritage tourism. Future research could explore relationships between memorable experiences and attributes such as satisfaction or motivation, and compare data from domestic and international visitors.

Keywords

Memorable Tourism Experiences, Behavioural Intentions, Tourism, World Heritage, Troy, Heritage Tourism

Supporting Institution

This research project was funded by TÜBİTAK 2209-A - Research Project Support Programme for Undergraduate Students.

Ethical Statement

The Çanakkale Onsekiz Mart University Ethics Committee examined the ethical requirements of the study in two different ethics applications and approved both of them (Reference Dates and Numbers: 04.05.2023 - 06/08 and 03.10.2024 – 14/34).

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Details

Primary Language

English

Subjects

Tourism (Other)

Journal Section

Research Article

Authors

Tarık Yalçınkaya ^*
0000-0002-6986-2990
Türkiye

Yılmaz Akgündüz
0000-0001-8887-9280
Türkiye

Nefise Ordukaya
0009-0004-1232-2602
Türkiye

Publication Date

July 30, 2026

Submission Date

September 20, 2025

Acceptance Date

March 7, 2026

Published in Issue

Year 2026 Volume: 8

DOI

https://doi.org/10.48119/toleho.1787824

IZ

https://izlik.org/JA75NP57FK

APA

Yalçınkaya, T., Akgündüz, Y., & Ordukaya, N. (2026). The effects of memorable tourism experiences on behavioral intentions at heritage sites through mixed-methods research. Journal of Tourism Leisure and Hospitality, 8. https://doi.org/10.48119/toleho.1787824

AMA

1.Yalçınkaya T, Akgündüz Y, Ordukaya N. The effects of memorable tourism experiences on behavioral intentions at heritage sites through mixed-methods research. TOLEHO. 2026;8. doi:10.48119/toleho.1787824

Chicago

Yalçınkaya, Tarık, Yılmaz Akgündüz, and Nefise Ordukaya. 2026. “The Effects of Memorable Tourism Experiences on Behavioral Intentions at Heritage Sites through Mixed-Methods Research”. Journal of Tourism Leisure and Hospitality 8 (July). https://doi.org/10.48119/toleho.1787824.

EndNote

Yalçınkaya T, Akgündüz Y, Ordukaya N (July 1, 2026) The effects of memorable tourism experiences on behavioral intentions at heritage sites through mixed-methods research. Journal of Tourism Leisure and Hospitality 8

IEEE

[1]T. Yalçınkaya, Y. Akgündüz, and N. Ordukaya, “The effects of memorable tourism experiences on behavioral intentions at heritage sites through mixed-methods research”, TOLEHO, vol. 8, July 2026, doi: 10.48119/toleho.1787824.

ISNAD

Yalçınkaya, Tarık - Akgündüz, Yılmaz - Ordukaya, Nefise. “The Effects of Memorable Tourism Experiences on Behavioral Intentions at Heritage Sites through Mixed-Methods Research”. Journal of Tourism Leisure and Hospitality 8 (July 1, 2026). https://doi.org/10.48119/toleho.1787824.

JAMA

1.Yalçınkaya T, Akgündüz Y, Ordukaya N. The effects of memorable tourism experiences on behavioral intentions at heritage sites through mixed-methods research. TOLEHO. 2026;8. doi:10.48119/toleho.1787824.

MLA

Yalçınkaya, Tarık, et al. “The Effects of Memorable Tourism Experiences on Behavioral Intentions at Heritage Sites through Mixed-Methods Research”. Journal of Tourism Leisure and Hospitality, vol. 8, July 2026, doi:10.48119/toleho.1787824.

Vancouver

1.Tarık Yalçınkaya, Yılmaz Akgündüz, Nefise Ordukaya. The effects of memorable tourism experiences on behavioral intentions at heritage sites through mixed-methods research. TOLEHO. 2026 Jul. 1;8. doi:10.48119/toleho.1787824

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The effects of memorable tourism experiences on behavioral intentions at heritage sites through mixed-methods research

The effects of memorable tourism experiences on behavioral intentions at heritage sites through mixed-methods research

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