Measuring the Effect of Restaurant Servicescapes on Customer Loyalty

Nuray Türker; Samet Gökkaya; Ayşegül Acar

Measuring the Effect of Restaurant Servicescapes on Customer Loyalty

Öz

This paper aims to examine the perceptions of customers towards restaurant servicescapes and to find out the influential role of restaurant servicescapes in customer loyalty. Therefore, a survey was conducted at three restaurants in the context of servicescapes in Safranbolu, Turkey. Respondents were interviewed at the end of their meal and asked to complete a scoresheet that consisted of 35 servicescape factors. Using data collected from 327 guests, it was found that the guests’ perception of the restaurant servicescape influences their loyalty. Results indicate that both direct/indirect external servicescape influences and physical environment: external presentation had the highest scores that positively affect the loyalty of customers.

Anahtar Kelimeler

Servicescapes,restaurants,customer loyalty,Turkey

Kaynakça

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Ayrıntılar

Birincil Dil

İngilizce

Konular

Turizm (Diğer)

Bölüm

Araştırma Makalesi

Yazarlar

Nuray Türker
0000-0001-5701-5674
Türkiye

Samet Gökkaya ^*
0000-0002-6946-2030
Türkiye

Ayşegül Acar Bu kişi benim
Türkiye

Yayımlanma Tarihi

1 Kasım 2019

Gönderilme Tarihi

20 Eylül 2018

Kabul Tarihi

10 Kasım 2019

Yayımlandığı Sayı

Yıl 2019 Cilt: 6 Sayı: 2

IZ

https://izlik.org/JA85FT54TZ

Kaynak Göster

RIS / Bibtex

APA

Türker, N., Gökkaya, S., & Acar, A. (2019). Measuring the Effect of Restaurant Servicescapes on Customer Loyalty. Turizm Akademik Dergisi, 6(2), 255-270. https://izlik.org/JA85FT54TZ

AMA

1.Türker N, Gökkaya S, Acar A. Measuring the Effect of Restaurant Servicescapes on Customer Loyalty. Turizm Akademik Dergisi. 2019;6(2):255-270. https://izlik.org/JA85FT54TZ

Chicago

Türker, Nuray, Samet Gökkaya, ve Ayşegül Acar. 2019. “Measuring the Effect of Restaurant Servicescapes on Customer Loyalty”. Turizm Akademik Dergisi 6 (2): 255-70. https://izlik.org/JA85FT54TZ.

EndNote

Türker N, Gökkaya S, Acar A (01 Kasım 2019) Measuring the Effect of Restaurant Servicescapes on Customer Loyalty. Turizm Akademik Dergisi 6 2 255–270.

IEEE

[1]N. Türker, S. Gökkaya, ve A. Acar, “Measuring the Effect of Restaurant Servicescapes on Customer Loyalty”, Turizm Akademik Dergisi, c. 6, sy 2, ss. 255–270, Kas. 2019, [çevrimiçi]. Erişim adresi: https://izlik.org/JA85FT54TZ

ISNAD

Türker, Nuray - Gökkaya, Samet - Acar, Ayşegül. “Measuring the Effect of Restaurant Servicescapes on Customer Loyalty”. Turizm Akademik Dergisi 6/2 (01 Kasım 2019): 255-270. https://izlik.org/JA85FT54TZ.

JAMA

1.Türker N, Gökkaya S, Acar A. Measuring the Effect of Restaurant Servicescapes on Customer Loyalty. Turizm Akademik Dergisi. 2019;6:255–270.

MLA

Türker, Nuray, vd. “Measuring the Effect of Restaurant Servicescapes on Customer Loyalty”. Turizm Akademik Dergisi, c. 6, sy 2, Kasım 2019, ss. 255-70, https://izlik.org/JA85FT54TZ.

Vancouver

1.Nuray Türker, Samet Gökkaya, Ayşegül Acar. Measuring the Effect of Restaurant Servicescapes on Customer Loyalty. Turizm Akademik Dergisi [Internet]. 01 Kasım 2019;6(2):255-70. Erişim adresi: https://izlik.org/JA85FT54TZ