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Measuring the Effect of Restaurant Servicescapes on Customer Loyalty

Yıl 2019, Cilt: 6 Sayı: 2, 255 - 270, 01.11.2019

Öz

This paper aims to examine
the perceptions of customers towards restaurant servicescapes and to find out
the influential role of restaurant servicescapes in customer loyalty. Therefore,
a survey was conducted at three restaurants in the context of servicescapes in
Safranbolu, Turkey. Respondents were interviewed at the end of their meal and
asked to complete a scoresheet that consisted of 35 servicescape factors. Using
data collected from 327 guests, it was found that the guests’ perception of the
restaurant servicescape influences their loyalty. Results indicate that both
direct/indirect external servicescape
influences and physical environment: external presentation had the highest scores
that positively affect the loyalty of
customers. 

Kaynakça

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Toplam 54 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Turizm (Diğer)
Bölüm Makaleler
Yazarlar

Nuray Türker 0000-0001-5701-5674

Samet Gökkaya 0000-0002-6946-2030

Ayşegül Acar Bu kişi benim

Yayımlanma Tarihi 1 Kasım 2019
Gönderilme Tarihi 20 Eylül 2018
Kabul Tarihi 10 Kasım 2019
Yayımlandığı Sayı Yıl 2019 Cilt: 6 Sayı: 2

Kaynak Göster

APA Türker, N., Gökkaya, S., & Acar, A. (2019). Measuring the Effect of Restaurant Servicescapes on Customer Loyalty. Turizm Akademik Dergisi, 6(2), 255-270.
AMA Türker N, Gökkaya S, Acar A. Measuring the Effect of Restaurant Servicescapes on Customer Loyalty. Turizm Akademik Dergisi. Kasım 2019;6(2):255-270.
Chicago Türker, Nuray, Samet Gökkaya, ve Ayşegül Acar. “Measuring the Effect of Restaurant Servicescapes on Customer Loyalty”. Turizm Akademik Dergisi 6, sy. 2 (Kasım 2019): 255-70.
EndNote Türker N, Gökkaya S, Acar A (01 Kasım 2019) Measuring the Effect of Restaurant Servicescapes on Customer Loyalty. Turizm Akademik Dergisi 6 2 255–270.
IEEE N. Türker, S. Gökkaya, ve A. Acar, “Measuring the Effect of Restaurant Servicescapes on Customer Loyalty”, Turizm Akademik Dergisi, c. 6, sy. 2, ss. 255–270, 2019.
ISNAD Türker, Nuray vd. “Measuring the Effect of Restaurant Servicescapes on Customer Loyalty”. Turizm Akademik Dergisi 6/2 (Kasım 2019), 255-270.
JAMA Türker N, Gökkaya S, Acar A. Measuring the Effect of Restaurant Servicescapes on Customer Loyalty. Turizm Akademik Dergisi. 2019;6:255–270.
MLA Türker, Nuray vd. “Measuring the Effect of Restaurant Servicescapes on Customer Loyalty”. Turizm Akademik Dergisi, c. 6, sy. 2, 2019, ss. 255-70.
Vancouver Türker N, Gökkaya S, Acar A. Measuring the Effect of Restaurant Servicescapes on Customer Loyalty. Turizm Akademik Dergisi. 2019;6(2):255-70.