A Case Study Based Mix-Method Research Design for Practicing Resource Orchestration in Tourism Destinations

Yıl 2019, Cilt: 6 Sayı: 2, 239 - 253, 01.11.2019

Emre Erbaş

Öz

The ability of modular
design of tourism attractions is crucial to attract tourists to certain
destinations. Establishing connections between these attractions in a way to
create multiplicative effects can be a great value for the competitiveness and
sustainability of destinations. Still, appropriate techniques and managerial
approaches for analyzing and practicing such an approach are ignored in the
extant research. This study develops a case study-based mixed-method research
design based on analytical hierarchy process and interpretive structural
modeling techniques with resource orchestration theory to better understand and
practice destination product portfolio development. The practice of the
proposed approach is illustrated in a city tourism destination. The product
options regarded here include the orchestration of different types of tourism bundled
of different attractions within the case destination. A mapping of
interconnections between the types of tourism is presented which is based on
the degree of their relative explanatory power and hierarchical levels.  The proposed method is appropriate not only
for tourism but also for other areas of management or marketing of a product or
service. Discussions and suggestions based on the proposed approach are also
included.

Anahtar Kelimeler

Mixed method, qualitizing, case study, resource orchestration, tourism destination

Kaynakça

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