Araştırma Makalesi
BibTex RIS Kaynak Göster

The visuality of flavor: A review of research on the concept of foodstagramming

Yıl 2025, Cilt: 7 Sayı: 1, 234 - 244, 30.06.2025
https://doi.org/10.53601/tourismandrecreation.1510652

Öz

The study was designed to systematically examine the phenomenon of “Foodstagramming” and its place in the global literature and to introduce it to the Turkish literature. As a result of the searches made with the keyword “foodstagramming” using SCOPUS and Web of Science (WOS) databases, nine studies were found in SCOPUS and 11 studies in WOS, totaling 20 studies. As a result of the examinations, it was determined that 10 articles were scanned in both databases and the articles that were repeated twice were excluded from the study. The remaining 11 articles were determined to be directly related to the subject as a result of the results they obtained, the concepts associated with them and the analysis applied, and were included in the scope of the study. According to the results of the analysis, although it is understood that the importance of the “Foodstagramming” phenomenon has increased in academic studies, it has been observed that there is a lack of definition in terms of its acquisition to the Turkish literature. Accordingly, a definition for the term “Foodstagramming” was developed in the conclusion section of the study. The findings obtained from the studies examined within the scope of the study reveal that the phenomenon of “Foodstagramming” can be handled with different dimensions and the variety of methods that can be used in this field. In this context, multidimensional study suggestions have been developed to fill the gaps in the literature and to contribute to the academic literature by addressing the “Foodstagramming” phenomenon in terms of different disciplines.

Kaynakça

  • Abell, A. & Biswas, D. (2023). Digital engagement on social media: how food image content influences social media and influencer marketing outcomes. Journal of Interactive Marketing, 58(1), 1–15.
  • Barasch, A., Zauberman, G., Diehl, K., Johar, G. & Hamilton, R. (2018). How the intention to share can undermine enjoyment: photo-taking goals and evaluation of experiences. Journal of Consumer Research, 44(6), 1220–1237.
  • Bekdemir, Ü., & Tağrikulu, P. (2018). The academic and social effects of using social media on university students. Bartın Üniversitesi Eğitim Fakültesi Dergisi, 7(1), 316–348.
  • Chang, R. C. Y. (2022). Developing a taxonomy of motivations for foodstagramming through photo elicitation. International Journal of Hospitality Management, 107, 103347.
  • Chen, Y. V., Wong, I. A., Leong, A. M. W. & Huang, G. I. (2024). Having fun in micro-celebrity restaurants: The role of social interaction, foodstagramming, and sharing satisfaction. International Journal of Hospitality Management, 120, 1-12.
  • Del Moral, R. G. (2020). Gastronomic paradigms in contemporary Western cuisine: from French haute cuisine to mass media gastronomy. Frontiers in nutrition, 6, 192.
  • Dinhopl, A. & Gretzel, U. (2016). Selfie-taking as touristic looking. Annals of Tourism Research, 57, 126-139. Ertopcu, İ. (2019). Restoran işletmelerinin sosyal medya kullanımı: Instagram örneği. Güncel Turizm Araştırmaları Dergisi, 3(1), 49-64.
  • Gössling, S. (2020). Technology, ICT and tourism: from big data to the big picture. Journal of Sustainable Tourism, 29(5), 849-858.
  • Halevi, G., Moed, H., & Bar-Ilan, J. (2017). Suitability of Google Scholar as a source of scientific information and as a source of data for scientific evaluation—Review of the literature. Journal of informetrics, 11(3), 823-834.
  • Huang, G. I., Liu, J. A. & Wong, I. A. (2021). Micro-celebrity restaurant manifesto: The roles of innovation competency, foodstagramming, identity-signaling, and food personality traits. International Journal of Hospitality Management, 97, 1-11.
  • İbrahim, Y. (2015). Food porn and the invitation to gaze: ephemeral consumption and the digital spectacle. International Journal of E-Politics (IJEP), 6(3), 1-12.
  • Jiang, Y., Lyu, C. & Hu, Y. (2024). Foodstagramming by Generation Z customers: the role of psychological ownership. Anatolia, 1–5.
  • Law, R., Sun, S., Fong, D. K. C., Fong, L. H. N., & Fu, H. (2016). A systematic review of China’s outbound tourism research. International Journal of Contemporary Hospitality Management, 28(12), 2654-2674.
  • Li, J., Xu, L., Tang, L., Wang, S., & Li, L. (2018). Big data in tourism research: A literature review. Tourism management, 68, 301-323.
  • Lin, B., Fu, X. & Lu, L. (2022). Foodstagramming as a self-presentational behavior: perspectives of tourists and residents. International Journal of Contemporary Hospitality Management, 34(12), 4686-4707.
  • Lin, B., Fu, X. & Murphy, K. (2024). Investigating the foodstagramming mechanism: A customer dominant logic perspective of customer engagement. Journal of Hospitality and Tourism Management, 58, 371-380.
  • literature review. International Journal of Contemporary Hospitality Management, 34(1), 231-278.
  • Lupton, D. (2018). Cooking, eating, uploading: Digital food cultures. In K. LeBesco & P. Naccarato (Eds.), The Bloomsbury Handbook of Food and Popular Culture (pp. 66–79). London: Bloomsbury.
  • Mariani, M. M., & Borghi, M. (2018). Effects of the Booking. com rating system: Bringing hotel class into the picture. Tourism Management, 66, 47-52.
  • Mariani, M., ve Baggio, R. (2022). Big data and analytics in hospitality and tourism: a systematic
  • Martín-Martín, A., Orduna-Malea, E., Thelwall, M., & López-Cózar, E. D. (2018). Google Scholar, Web of Science, and Scopus: A systematic comparison of citations in 252 subject categories. Journal of informetrics, 12(4), 1160-1177.
  • O’Hagan, L. A. (2023). ‘Foodstagramming’ in early 20th-century postcards: a transhistorical perspective. Visual Communication, 22(4), 731-744.
  • Pickering, C. & Byrne, J. (2014). The benefits of publishing systematic quantitative literature reviews for PhD candidates and other early-career researchers. Higher Education Research & Development, 33(3), 534-548.
  • The Guardian, (2024, Haziran). Clickplate: How Instagram is changing the way we eat. www.theguardian.com/lifeandstyle/2016/nov/02/click-plate-how-instagramchanging-way-we-eat-food, Erişim Tarihi: 02.06.2024.
  • Tranfield, D., Denyer, D. & Smart, P. (2003), Towards a methodology for developing evidenceinformed management knowledge by means of systematic review, British Journal of Management, 14(3), 207-222.
  • Vardarlıer, P. ve Eren, E.(2013). «Social Media's Role in Developing an Employees Sense of Belonging in the Work Place as an HRM Strategy.» The Proceedings of 9th International Strategic Management Conference. Riga: Elsevier, 852-860.
  • Vieira, E. S., & Gomes, J. A. (2009). A comparison of Scopus and Web of Science for a typical university. Scientometrics, 81, 587-600.
  • Waltman, L. (2016). A review of the literature on citation impact indicators. Journal of informetrics, 10(2), 365-391.
  • Wong, I. A., Wu, S., Lu, L., Law, R., Liu, D., & Li, N. (2019). Foodstagramming in the travel encounter. Tourism Management, 71, 99–115. https://doi.org/10.1016/j.tourman.2018.08.020
  • Wong, I.A., Liu, D., Li, N., Wu, S. & Lu, L., Law, R. (2019). Foodstagramming in the travel encounter. Tourism Management, 71, 99–115.
  • Xiong, X., Lian, Q. L. &Wong, I. A. (2023). How can foodstagramming improve dining outcomes? A normative focus perspective. International Journal of Hospitality Management, 113.
  • Yong, J. Y., Tong, E. M. & Liu, J. C. (2020). When the camera eats first: exploring how mealtime cell phone photography affects eating behaviours. Appetite, 154, 104787.
  • Zafer, C., ve Vardarlar, P. (2019). Medya ve Toplum. Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi, 22(2), 355-361.
  • Zhu, J., Jiang, L., Dou, W. & Liang, L. (2019). Post, eat, change: the effects of posting food photos on consumers’ dining experiences and brand evaluation. Journal of Interactive Marketing, 46, 101-112.
  • Zupic, I., & Čater, T. (2015). Bibliometric methods in management and organization. Organizational research methods, 18(3), 429-472.

Lezzetin görselliği: Foodstagramming kavramına yönelik yapılan araştırmalar üzerine bir inceleme

Yıl 2025, Cilt: 7 Sayı: 1, 234 - 244, 30.06.2025
https://doi.org/10.53601/tourismandrecreation.1510652

Öz

Çalışma “Foodstagramming” olgusunun ve küresel literatürdeki yerinin sistematik bir biçimde incelenmesi ve Türkçe literatüre kazandırılması amacıyla tasarlanmıştır. SCOPUS ve Web of Science (WOS) veri tabanları kullanılarak "foodstagramming" anahtar kelimesi ile yapılan taramalar sonucunda, SCOPUS'ta dokuz, WOS'ta 11 çalışma bulunarak toplamda 20 çalışma belirlenmiştir. Yapılan incelemeler neticesinde 10 makalenin her iki veri tabanında da tarandığı belirlenmiş ve ikinci kez tekrarlayan makaleler çalışmadan çıkarılmıştır. Geriye kalan 11 makalenin konu ile doğrudan ilgili olduğu elde ettikleri sonuçlar, ilişkilendirilen kavramlar ve uygulanan analizlerin incelenmesi sonucunda tespit edilerek araştırma kapsamına alınmıştır. Analiz sonuçlarına göre, “Foodstagramming” olgusunun akademik çalışmalarda öneminin arttığı anlaşılmakla beraber Türkçe literatüre kazanımı açısından bir tanım eksikliği olduğu gözlemlenmiştir. Bu doğrultuda çalışmanın sonuç bölümünde “Foodstagramming” terimi için bir tanım geliştirilmiştir. Çalışma kapsamında incelenen araştırmalardan elde edilen bulgular, “Foodstagramming” olgusunun farklı boyutlarıyla ele alınabileceğini ve bu alanda kullanılabilecek yöntemlerin çeşitliliğini ortaya koymaktadır. Bu bağlamda, literatürdeki eksikliklerin giderilmesine ve “Foodstagramming” olgusunun farklı disiplinler açısından ele alınarak akademik literatüre katkı sağlanmasına yönelik çok yönlü çalışma önerileri geliştirilmiştir.

Kaynakça

  • Abell, A. & Biswas, D. (2023). Digital engagement on social media: how food image content influences social media and influencer marketing outcomes. Journal of Interactive Marketing, 58(1), 1–15.
  • Barasch, A., Zauberman, G., Diehl, K., Johar, G. & Hamilton, R. (2018). How the intention to share can undermine enjoyment: photo-taking goals and evaluation of experiences. Journal of Consumer Research, 44(6), 1220–1237.
  • Bekdemir, Ü., & Tağrikulu, P. (2018). The academic and social effects of using social media on university students. Bartın Üniversitesi Eğitim Fakültesi Dergisi, 7(1), 316–348.
  • Chang, R. C. Y. (2022). Developing a taxonomy of motivations for foodstagramming through photo elicitation. International Journal of Hospitality Management, 107, 103347.
  • Chen, Y. V., Wong, I. A., Leong, A. M. W. & Huang, G. I. (2024). Having fun in micro-celebrity restaurants: The role of social interaction, foodstagramming, and sharing satisfaction. International Journal of Hospitality Management, 120, 1-12.
  • Del Moral, R. G. (2020). Gastronomic paradigms in contemporary Western cuisine: from French haute cuisine to mass media gastronomy. Frontiers in nutrition, 6, 192.
  • Dinhopl, A. & Gretzel, U. (2016). Selfie-taking as touristic looking. Annals of Tourism Research, 57, 126-139. Ertopcu, İ. (2019). Restoran işletmelerinin sosyal medya kullanımı: Instagram örneği. Güncel Turizm Araştırmaları Dergisi, 3(1), 49-64.
  • Gössling, S. (2020). Technology, ICT and tourism: from big data to the big picture. Journal of Sustainable Tourism, 29(5), 849-858.
  • Halevi, G., Moed, H., & Bar-Ilan, J. (2017). Suitability of Google Scholar as a source of scientific information and as a source of data for scientific evaluation—Review of the literature. Journal of informetrics, 11(3), 823-834.
  • Huang, G. I., Liu, J. A. & Wong, I. A. (2021). Micro-celebrity restaurant manifesto: The roles of innovation competency, foodstagramming, identity-signaling, and food personality traits. International Journal of Hospitality Management, 97, 1-11.
  • İbrahim, Y. (2015). Food porn and the invitation to gaze: ephemeral consumption and the digital spectacle. International Journal of E-Politics (IJEP), 6(3), 1-12.
  • Jiang, Y., Lyu, C. & Hu, Y. (2024). Foodstagramming by Generation Z customers: the role of psychological ownership. Anatolia, 1–5.
  • Law, R., Sun, S., Fong, D. K. C., Fong, L. H. N., & Fu, H. (2016). A systematic review of China’s outbound tourism research. International Journal of Contemporary Hospitality Management, 28(12), 2654-2674.
  • Li, J., Xu, L., Tang, L., Wang, S., & Li, L. (2018). Big data in tourism research: A literature review. Tourism management, 68, 301-323.
  • Lin, B., Fu, X. & Lu, L. (2022). Foodstagramming as a self-presentational behavior: perspectives of tourists and residents. International Journal of Contemporary Hospitality Management, 34(12), 4686-4707.
  • Lin, B., Fu, X. & Murphy, K. (2024). Investigating the foodstagramming mechanism: A customer dominant logic perspective of customer engagement. Journal of Hospitality and Tourism Management, 58, 371-380.
  • literature review. International Journal of Contemporary Hospitality Management, 34(1), 231-278.
  • Lupton, D. (2018). Cooking, eating, uploading: Digital food cultures. In K. LeBesco & P. Naccarato (Eds.), The Bloomsbury Handbook of Food and Popular Culture (pp. 66–79). London: Bloomsbury.
  • Mariani, M. M., & Borghi, M. (2018). Effects of the Booking. com rating system: Bringing hotel class into the picture. Tourism Management, 66, 47-52.
  • Mariani, M., ve Baggio, R. (2022). Big data and analytics in hospitality and tourism: a systematic
  • Martín-Martín, A., Orduna-Malea, E., Thelwall, M., & López-Cózar, E. D. (2018). Google Scholar, Web of Science, and Scopus: A systematic comparison of citations in 252 subject categories. Journal of informetrics, 12(4), 1160-1177.
  • O’Hagan, L. A. (2023). ‘Foodstagramming’ in early 20th-century postcards: a transhistorical perspective. Visual Communication, 22(4), 731-744.
  • Pickering, C. & Byrne, J. (2014). The benefits of publishing systematic quantitative literature reviews for PhD candidates and other early-career researchers. Higher Education Research & Development, 33(3), 534-548.
  • The Guardian, (2024, Haziran). Clickplate: How Instagram is changing the way we eat. www.theguardian.com/lifeandstyle/2016/nov/02/click-plate-how-instagramchanging-way-we-eat-food, Erişim Tarihi: 02.06.2024.
  • Tranfield, D., Denyer, D. & Smart, P. (2003), Towards a methodology for developing evidenceinformed management knowledge by means of systematic review, British Journal of Management, 14(3), 207-222.
  • Vardarlıer, P. ve Eren, E.(2013). «Social Media's Role in Developing an Employees Sense of Belonging in the Work Place as an HRM Strategy.» The Proceedings of 9th International Strategic Management Conference. Riga: Elsevier, 852-860.
  • Vieira, E. S., & Gomes, J. A. (2009). A comparison of Scopus and Web of Science for a typical university. Scientometrics, 81, 587-600.
  • Waltman, L. (2016). A review of the literature on citation impact indicators. Journal of informetrics, 10(2), 365-391.
  • Wong, I. A., Wu, S., Lu, L., Law, R., Liu, D., & Li, N. (2019). Foodstagramming in the travel encounter. Tourism Management, 71, 99–115. https://doi.org/10.1016/j.tourman.2018.08.020
  • Wong, I.A., Liu, D., Li, N., Wu, S. & Lu, L., Law, R. (2019). Foodstagramming in the travel encounter. Tourism Management, 71, 99–115.
  • Xiong, X., Lian, Q. L. &Wong, I. A. (2023). How can foodstagramming improve dining outcomes? A normative focus perspective. International Journal of Hospitality Management, 113.
  • Yong, J. Y., Tong, E. M. & Liu, J. C. (2020). When the camera eats first: exploring how mealtime cell phone photography affects eating behaviours. Appetite, 154, 104787.
  • Zafer, C., ve Vardarlar, P. (2019). Medya ve Toplum. Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi, 22(2), 355-361.
  • Zhu, J., Jiang, L., Dou, W. & Liang, L. (2019). Post, eat, change: the effects of posting food photos on consumers’ dining experiences and brand evaluation. Journal of Interactive Marketing, 46, 101-112.
  • Zupic, I., & Čater, T. (2015). Bibliometric methods in management and organization. Organizational research methods, 18(3), 429-472.
Toplam 35 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Gastronomik Trendler
Bölüm Araştırma Makalesi
Yazarlar

Ahmet Tuğrul Karamustafa 0000-0002-2456-8616

Yağız Batuhan Eraslan 0000-0001-8047-5943

Muhammet Kınalı 0009-0000-1164-5654

Gönderilme Tarihi 4 Temmuz 2024
Kabul Tarihi 25 Ocak 2025
Yayımlanma Tarihi 30 Haziran 2025
Yayımlandığı Sayı Yıl 2025 Cilt: 7 Sayı: 1

Kaynak Göster

APA Karamustafa, A. T., Eraslan, Y. B., & Kınalı, M. (2025). Lezzetin görselliği: Foodstagramming kavramına yönelik yapılan araştırmalar üzerine bir inceleme. Tourism and Recreation, 7(1), 234-244. https://doi.org/10.53601/tourismandrecreation.1510652