Eğlence Endüstrisi veya Kültür Endüstrisi: Tüketim Toplumu Mimarları

Öz

Medya gerçekliğin algılanmasında ve hayatın olağan akışı içerisinde yer alan etkinliklerin değerlendirilmesinde egemen ideoloji çerçevesinde bakış açılarını yönlendirir ve toplumsal gerçekliği oluşturur. Bu bağlamda Frankfurt Okulu düşünürleri tarafından geliştirilen kültür endüstrisi kavramının oluşumunda medyanın oynadığı rol önemlidir. Özellikle Adorno ve Horkheimer tarafından ortaya atılan kültür endüstrisi kavramı, en temel şekliyle filmler, televizyon dizileri, pop müzik ya da radyolar gibi kitlelerin çalışma dışında kalan zamanlarda vakit geçirirken kullanmaları amacıyla üretilmiş ürünlerden oluştuğu savını ileri sürmektedir. Bu çalışma, kültür endüstrisi kavramına eş olarak ortaya çıkan eğlence endüstrisi kavramının doğuşunu Fordizm ve Post-Fordizm çerçevesinde ele almaktadır. Çalışmada amaç, eğlence endüstrisi ve kültür endüstrisi arasındaki bağlantıyı Frankfurt Okulu düşünürleri çerçevesinde ve literatür taraması yöntemiyle yapmaktır. Çalışmanın temel amacı tüketim kültürü, kitlesel tüketim ve eğlence endüstrisi arasındaki ilişkileri analiz etmektir. Sonuç olarak bu çalışmada, çeşitli medya mecraları aracılığıyla kültür endüstrisi ve eğlence endüstrisinin boş zaman aktiviteleri kapsamında, hızlı tüketimin sağlanması, kitlesel tüketimin arttırılması ve tüketim toplumunun pekiştirilmesinde ne kadar etkili olduğu saptanmıştır

Anahtar Kelimeler

• Eğlence Endüstrisi, Kültür Endüstrisi, Frankfurt Okulu, Tüketim Toplumu

Entertainment Industry versus Culture Industry: Designers of Consumption Society

Abstract

Media constructs social reality by influencing public opinion by referring to the dominant ideology while evaluating the daily activities and events and perceiving the realities. In this context, the role played by media in the creation of the culture industry concept developed by the Frankfurt School thinkers is important. Specifically, the concept of culture industry generated by Adorno and Horkheimer argues that movies, television series, pop music or radio are produced in order to be used by people to spend time in their free time when they are not occupied by work. This study investigates the birth of entertainment industry, a concept developed along with the concept of culture industry within the scope of Fordism and Post-Fordism. It aims at investigating the relationship between the entertainment industry and culture industry within the context of the Frankfurt School thinkers by means of the method of literature review. The main scope of the study is to analyze the relationship among culture industry, mass consumption and entertainment industry. Thus, this study determines that culture industry and entertainment industry are effective in the rise in mass consumption and the intensification of consumption society within the context of spare time activity by the use of a variety of means of communication and media

Keywords

• Entertainment Industry, Culture Industry, the Frankfurt School, Consumption Society

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