Medya İletişiminin Çözümlenmesi için Bir Diyalektik Toplumsal Çerçeve

Öz

Bu makale medya ve medya iletişimi çözümlemesi için diyalektik bir teorik çerçeve önermektedir. Çalışma, iletişimin tek bir toplumsal yapının parçası ya da toplumsal sistem içinde ayırt edici bir yapı olmaması nedeniyl, medya ve iletişimin özgün bir kuramsal çözümlemesinin, toplumsal bütünlük içindeki belirli kurucu ilişkileri ve süreçleri dikkate alması gerektiğini saptamasıyla başlamaktadır. Makale, bu ilişkileri ve süreçleri, eşzamanlı, ikiz ve örtüşen diyalektik bireyselleşme-sosyalleşme ve sınıfsallaşma-kitleselleşme ilişki ve süreçlerinin yarattığı diyalektik gerilimler ve modeller biçiminde formüle etmeye ve çözümlemeye çalışmaktadır. Bunu yaparken, makale, eski ve yeni medya ve iletişim biçimlerini yeniden yorumlamaktadır ve gerçek bir iletişimsel medya potansiyelini ortaya çıkardığı için blogları vurgulamaktadır; makale ayrıca, iletişim ve medya konularına ekonomi politik çerçevede yaklaşanlar tarafından da kullanılan “ücretsiz emek” gibi kavramları da ele almakta, sanal sınıf ve sanal küçük burjuvazi gibi yeni kavramlar da önermektedir.

Anahtar Kelimeler

• diyalektik
• diyalektik gerilim
• kitleselleşme
• sınıfsallaşma
• toplumsallaşma
• bireyselleşme
• iletişimsel medya
• blog
• kamusal alan

A Dialectical Social Framework for the Analysis of Media Communication

Öz

This article proposes a dialectical theoretical framework for the analysis of media and media communication. The study begins with the determination that a genuine theoretical analysis of media and communication must take into account certain constitutive relations and processes within the social whole, since communication is not part of a single social structure or a distinctive structure within a social system. The article tries to formulate and analyze these relationships and processes in the form of dialectical tensions and patterns created by simultaneous, twin and overlapping dialectic relationships and processes of individualization-socialization and classification-massization. In doing so, the article reinterprets the forms of old and new media and of communication and highlights blogs as they reveal a true communicative media potential; the article also discusses concepts such as “free labor”, which is also used by those who approach communication and media issues from political economy, and proposes new concepts such as virtual class and virtual petty bourgeoisie.

Anahtar Kelimeler

• massification
• classification
• socialization
• individualization
• communicative media
• blogs
• dialectics
• dialectic tensions
• public sphere

Kaynakça

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