Tarımsal pazarlama: Faydaları, zorlukları ve stratejileri üzerine kavramsal bir çerçeve

Yasemin Gedik

Tarımsal pazarlama: Faydaları, zorlukları ve stratejileri üzerine kavramsal bir çerçeve

Öz

Tarım, insanların ihtiyaç duyduğu temel gıdaları üreterek yaşamlarını sürdürmelerine yardımcı olmaktadır. Küresel ekonominin en kritik sektörlerinden biri olan tarım, ekonomik kalkınmanın da yapıtaşını oluşturmaktadır. Tarımsal pazarlama, çiftçiler tarafından üretilen ürünlerin, çiftliklerden nihai tüketicilere taşınmasında yer alan tüm işlemleri ve bunları yürüten kurumları ve kişileri kapsamaktadır. Tarımsal pazarlama, ilk tarımsal üretim noktasından nihai tüketicinin eline geçene kadar ürün/ hizmet akışında yer alan tüm ticari faaliyetlerdir. Tarımsal pazarlama, tarım sektörünün büyümesinin ana itici gücüdür. Tarımsal pazarlama, işsizliğin azaltılması, çiftlik gelirlerinde artış, tarıma dayalı endüstrilerin büyümesi, yurtiçi ve yurtdışı pazarlara erişimi genişletme gibi birçok avantaj sağlamaktadır. Bu çalışma tarımsal pazarlama için geniş bir teorik bir çerçeve oluşturmaya odaklanmaktadır. Ayrıca, çalışma, tarımsal pazarlamanın faydaları, tarımsal pazarlamada karşılaşılan zorluklar ve tarımsal pazarlama stratejilerini de inceleyerek pazarlama yöneticilerine ve kamu yetkililerine ilgili kararları alırken yardımcı olmayı hedeflemektedir.

Anahtar Kelimeler

tarım, tarımsal pazarlama, tarımsal pazarlama stratejileri

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Ayrıntılar

Birincil Dil

Türkçe

Konular

İşletme

Bölüm

Derleme

Yazarlar

Yasemin Gedik ^*
0000-0002-1166-3227
Türkiye

Yayımlanma Tarihi

30 Haziran 2023

Gönderilme Tarihi

18 Mart 2023

Kabul Tarihi

24 Mayıs 2023

Yayımlandığı Sayı

Yıl 2023 Cilt: 5 Sayı: 1

IZ

https://izlik.org/JA48UW35HX

APA

Gedik, Y. (2023). Tarımsal pazarlama: Faydaları, zorlukları ve stratejileri üzerine kavramsal bir çerçeve. Turizm Ekonomi ve İşletme Araştırmaları Dergisi, 5(1), 134-147. https://izlik.org/JA48UW35HX

AMA

1.Gedik Y. Tarımsal pazarlama: Faydaları, zorlukları ve stratejileri üzerine kavramsal bir çerçeve. TUREK. 2023;5(1):134-147. https://izlik.org/JA48UW35HX

Chicago

Gedik, Yasemin. 2023. “Tarımsal pazarlama: Faydaları, zorlukları ve stratejileri üzerine kavramsal bir çerçeve”. Turizm Ekonomi ve İşletme Araştırmaları Dergisi 5 (1): 134-47. https://izlik.org/JA48UW35HX.

EndNote

Gedik Y (01 Haziran 2023) Tarımsal pazarlama: Faydaları, zorlukları ve stratejileri üzerine kavramsal bir çerçeve. Turizm Ekonomi ve İşletme Araştırmaları Dergisi 5 1 134–147.

IEEE

[1]Y. Gedik, “Tarımsal pazarlama: Faydaları, zorlukları ve stratejileri üzerine kavramsal bir çerçeve”, TUREK, c. 5, sy 1, ss. 134–147, Haz. 2023, [çevrimiçi]. Erişim adresi: https://izlik.org/JA48UW35HX

ISNAD

Gedik, Yasemin. “Tarımsal pazarlama: Faydaları, zorlukları ve stratejileri üzerine kavramsal bir çerçeve”. Turizm Ekonomi ve İşletme Araştırmaları Dergisi 5/1 (01 Haziran 2023): 134-147. https://izlik.org/JA48UW35HX.

JAMA

1.Gedik Y. Tarımsal pazarlama: Faydaları, zorlukları ve stratejileri üzerine kavramsal bir çerçeve. TUREK. 2023;5:134–147.

MLA

Gedik, Yasemin. “Tarımsal pazarlama: Faydaları, zorlukları ve stratejileri üzerine kavramsal bir çerçeve”. Turizm Ekonomi ve İşletme Araştırmaları Dergisi, c. 5, sy 1, Haziran 2023, ss. 134-47, https://izlik.org/JA48UW35HX.

Vancouver

1.Yasemin Gedik. Tarımsal pazarlama: Faydaları, zorlukları ve stratejileri üzerine kavramsal bir çerçeve. TUREK [Internet]. 01 Haziran 2023;5(1):134-47. Erişim adresi: https://izlik.org/JA48UW35HX