Market Trends and Economics of Open and Distance Higher Education

Yıl 2025, Cilt: 8 Sayı: 4, 585 - 593, 24.12.2025

Aslı Günay

Öz

Open and distance higher education, combining the ideals of free access with technology-enabled remote instruction, has emerged as a transformative force within the global higher education sector. This study examines the economic evolution and market dynamics of open and distance higher education, drawing on historical developments, the rise of mega-universities, and the acceleration of digital modalities in the post-COVID-19 era. Through comparative institutional analysis and countrys’ market data, the study highlights how this educational model have achieved substantial cost efficiencies, scalability, and expanded access. The growth of mega-universities and the proliferation of MOOCs, micro-credentials, and online certificate programs have diversified revenue streams, aligning higher education with labor market needs and supporting lifelong learning. This study further analyzes the market trends driving global expansion, including increased student enrollment, investments in digital infrastructure. Despite the rapid growth, persistent challenges remain—such as ensuring equitable access to technology and maintaining quality at scale—necessitating ongoing innovation in technology and institutional strategy. The findings underscore the pivotal role of economics and market forces in shaping the current and future landscape of open and distance higher education, with implications for policy, institutional management, and the democratization of learning worldwide.

Anahtar Kelimeler

open and distance education , higher education , economics

Açık ve Uzaktan Yükseköğretimin Pazar Eğilimleri ve Ekonomisi

Öz

Ücretsiz erişim ideallerini teknoloji destekli uzaktan öğretimle birleştiren açık ve uzaktan yükseköğretim, küresel yükseköğretim alanında dönüştürücü bir güç olarak ortaya çıkmıştır. Bu çalışma, açık ve uzaktan yükseköğretimin ekonomik evrimini ve piyasa dinamiklerini tarihsel gelişmeler, mega üniversitelerin yükselişi ve COVID-19 sonrası dönemde dijital yöntemlerin hızla yaygınlaşması bağlamında incelemektedir. Karşılaştırmalı kurumsal analizler ve ülke pazar verileri aracılığıyla, bu eğitim modelinin önemli maliyet etkinlikleri sağladığı, ölçeklenebilirlik sunduğu ve erişimi genişlettiği vurgulanmaktadır. Mega üniversitelerin büyümesi ile birlikte, kitlesel açık çevrimiçi dersler (MOOC'lar), mikro yeterlilikler ve çevrimiçi sertifika programlarının çoğalması gelir kaynaklarını çeşitlendirmiş, yükseköğretimi iş gücü piyasasının ihtiyaçlarıyla uyumlu hale getirmiş ve hayat boyu öğrenmeyi desteklemiştir. Çalışma ayrıca, öğrenci sayılarında artış ve dijital altyapıya yapılan yatırımlar gibi küresel genişlemeyi tetikleyen pazar eğilimlerini analiz etmektedir. Hızlı büyümeye rağmen, teknolojiye eşit erişimin sağlanması ve büyük ölçekte kaliteyi koruma gibi kalıcı zorluklar devam etmekte olup; bu durum, teknolojide ve kurumsal stratejilerde sürekli yenilik ihtiyacını ortaya koymaktadır. Bulgular, açık ve uzaktan yükseköğretimin mevcut ve gelecekteki yapısını şekillendirmede ekonomi ve piyasa güçlerinin belirleyici rolünü ortaya koymakta; politika, kurumsal yönetim ve küresel öğrenmenin geleceği açısından önemli çıkarımlar sunmaktadır.

Anahtar Kelimeler

açık ve uzaktan öğretim , yükseköğretim , ekonomi

Kaynakça

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