Identifying The Key Success Factors of E-Logistics in Turkey: AHP-VIKOR Integrated Methodology / Türkiye’de E-Lojistiğin Kilit Başarı Faktörlerinin Belirlenmesi: AHP-VIKOR Bütünleşik Yöntem

Öz

Bilgi ve iletişim teknolojilerinin (BİT) hızla gelişmesiyle birlikte işletmeler, faaliyetlerinde yeni uygulamalara yönelmişlerdir. Günümüzde gelişen teknolojiler sayesinde lojistik sektöründeki çoğu faaliyet dijital ortamda gerçekleştirilmektedir. Bu noktadan hareketle, bu çalışmanın amacı, e-lojistik faaliyetlerini sürdürebilmek için kritik olan başarı faktörlerini belirlemektir. İlk olarak, kapsamlı literatür taraması yapılmış, ardından kriterlerin belirlenebilmesi için uzman görüşü alınmıştır. Uzman görüşü ve literatür taraması sonucu, bu çalışma kapsamında beş kriter incelenmiştir. E-lojistikte başarı faktörlerinin değerlendirilmesinde çok kriterli karar verme yöntemlerinde (ÇKKV) yaygın olarak kullanılan AHP-VIKOR bütünleşik yöntem uygulanmıştır. AHP yöntemi ile kriter ağırlıkları belirlenmiş ve ilgili kriterler VIKOR yöntemi ile sıralanmıştır. Araştırma sonuçları, e-lojistiğin temel başarı faktörlerini belirlemede güvenilirlik kriterinin en yüksek ağırlığa sahip olduğunu, nakliye kriterinin ise en düşük ağırlığa sahip olduğunu göstermiştir.

Anahtar Kelimeler

• E-Logistics
• ÇKKV
• AHP
• VIKOR
• TÜRKİYE

Identifying The Key Success Factors of E-Logistics in Turkey: AHP-VIKOR Integrated Methodology / Türkiye’de E-Lojistiğin Kilit Başarı Faktörlerinin Belirlenmesi: AHP-VIKOR Bütünleşik Yöntem

Abstract

With the rapid development of information and communication technologies (ICT), businesses have addressed to new applications in their operations. Nowadays, almost all activities in logistics sector are carried out in the digital environment through emerging technologies. Accordingly, the purpose of this study to identify the success factors that critical for sustaining e-logistics activities. At first, a comprehensive literature review was conducted, and then expert opinion was taken to determine the criteria. By the help of feedbacks and literature review, five criteria were investigated in this study. The AHP-VIKOR integrated method which is widely used in multi-criteria decision-making methods (MCDM) was applied to evaluating success factors in e-logistics. The criteria weights were determined by the AHP method, and the relevant criteria were ranked by the VIKOR method. The results indicated that the reliability criterion has the highest weights, while transportation criterion has the lowest weight in identifying the key success factors of e-logistics.

Keywords

• E-Logistics
• MCDM
• AHP
• VIKOR
• Turkey

Kaynakça

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