MİKROPLASTİKLERE YÖNELİK TÜKETİCİ TEPKİLERİ: BİR ULUSLARARASI PAZAR ARAŞTIRMASI

Yıl 2024, Cilt: 8 Sayı: 4, 1026 - 1040

Salih Baran

https://doi.org/10.47525/ulasbid.1563619

Öz

Bu araştırmada, mikroplastik içeren ürünlere yönelik tüketici tutumlarını ve bu tutumların sosyal sorumluluk, satın alma niyeti ve sürdürülebilir tüketim niyeti üzerindeki etkilerini belirlemek amaçlanmıştır. Araştırmada yapısal eşitlik yöntemi kullanılmıştır. Araştırmanın verileri Avusturya'da yaşamakta olan 93 kişi ile yapılan anketlerle elde edilmiştir. Örneklemler kolayda örnekleme tekniği ile belirlenmiştir. Verilerin analizinde PLS tabanlı yapısal eşitlik modellemesi kullanılmıştır. Araştırmanın Bulguları, çevre bilinci ve gıda güvenliği kaygısının mikroplastik içeren ürünlere yönelik olumsuz tutumları etkilediğini, bu tutumların da sosyal sorumluluk ve sürdürülebilir tüketim niyetini olumlu yönde etkilediğini göstermektedir. Ayrıca, satın alma niyetinin de mikroplastik içeren ürünlere yönelik olumsuz tutumlardan etkilendiği belirlenmiştir. Bu sonuçlar, plastik kirliliği ve mikroplastiklerin olumsuz etkileri konusunda farkındalık yaratmanın, sürdürülebilir ve çevre dostu tüketim alışkanlıklarının teşvik edilmesinde önemli bir rol oynayabileceğini ortaya koymaktadır.

Anahtar Kelimeler

Gıda Güvenliği Kaygısı, Sağlık Bilinci, Çevre Bilinci, Mikroplastiklere Yönelik Tutum, Soyal Sorumluluk, Sürdürülebilir Tüketim Niyeti

Proje Numarası

000

CONSUMER REACTIONS TO MICROPLASTICS: AN INTERNATIONAL MARKET RESEARCH

Öz

This study examines consumer attitudes toward products containing micr plastics and evaluates the impact of these attitudes on social responsibility, purchase intentions, and sustainable consumption intentions. The research employed the structural equation modeling method, with data collected through surveys of 93 individuals residing in Austria. Participants were selected using a convenience sampling technique, and PLS-based structural equation modeling was utilized for data analysis. The findings indicate that environmental awareness and food safety concerns significantly influence negative attitudes toward products containing microplastics. These attitudes, in turn, positively impact social responsibility and sustainable consumption intentions. Moreover, purchase intentions are also affected by these negative attitudes. The results highlight the importance of raising awareness about plastic pollution and the harmful effects of microplastics, emphasizing their role in fostering sustainable and environmentally friendly consumption habits.

Anahtar Kelimeler

Attitude towards Microplastics, Social Responsibility, Sustainable Consumption Intention, Food Safety Concern, Health Awareness, Environmental Awareness

Proje Numarası

000

Kaynakça

• Adam, I., Walker, T. R., Clayton, C. A., & Bezerra, J. C. (2021). Attitudinal and behavioural segments on single-use plastics in Ghana: Implications for reducing marine plastic pollution. Environmental Challenges, 4, 100185.
• Akyildiz, O., Calamari, P., Sellman, Z., & Symecko, S. (2015). Microplastic pollution in Littoral Environments. Worcester Polytechnic Institute.
• Baldwin, A. K., Corsi, S. R., & Mason, S. A. (2016). Plastic debris in 29 Great Lakes tributaries: relations to watershed attributes and hydrology. Environmental science & technology, 50 (19), 10377-10385.
• Balzarotti, S., Maviglia, B., Biassoni, F., & Ciceri, M. R. (2015). Glass vs. plastic: Affective judgments of food packages after visual and haptic exploration. Procedia Manufacturing, 3, 2251-2258.
• Bashir, N. H. (2013). Plastic problem in Africa. Japanese Journal of Veterinary Research, 61 (Supplement), S1-S11.
• Borriello, A., Massey, G., & Rose, J. M. (2022). Extending the theory of planned behaviour to investigate the issue of microplastics in the marine environment. Marine Pollution Bulletin, 179, 113689.
• Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18 (1), 39-50.
• Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial least squares structural equation modeling (PLS-SEM) using R: A workbook (s. 197), Springer Nature.
• Hair, J. F., Ringle, C. M., & Sarstedt, M. (2014). Corrigendum to “editorial partial least squares structural equation modeling: rigorous applications, better results and higher acceptance”[LRP 46/1-2 (2013) 1–12]. Long Range Planning, (6), 392.
• Hartmann, N. B., Huffer, T., Thompson, R. C., Hassellov, M., Verschoor, A., Daugaard, A. E., ... & Wagner, M. (2019). Are we speaking the same language? Recommendations for a definition and categorization framework for plastic debris. Environmental Science & Technology, 53 (3), 1039-1047.
• Henderson, L., & Green, C. (2020). Making sense of microplastics? Public understandings of plastic pollution. Marine pollution bulletin, 152, 110908.
• Henningsson, S., Hyde, K., Smith, A., & Campbell, M. (2004). The value of resource efficiency in the food industry: a waste minimisation project in East Anglia, UK. Journal of cleaner production, 12 (5), 505-512.
• Jambeck, J. R., Geyer, R., Wilcox, C., Siegler, T. R., Perryman, M., Andrady, A., ... & Law, K. L. (2015). Plastic waste inputs from land into the ocean. Science, 347 (6223), 768-771.
• Joseph, N., Kumar, A., Majgi, S. M., Kumar, G. S., & Prahalad, R. B. Y. (2016). Usage of plastic bags and health hazards: A study to assess awareness level and perception about legislation among a small population of Mangalore city. Journal of clinical and diagnostic research, 10 (4), LM01.
• Joshi, Y., Sangroya, D., Srivastava, A. P., & Yadav, M. (2019). Modelling the predictors of young consumers' sustainable consumption intention. International Journal of Nonprofit and Voluntary Sector Marketing, 24 (4), e1663.
• Kim, H. J., Kim, S. J., An, D. S., & Lee, D. S. (2014). Monitoring and modelling of headspace-gas concentration changes for shelf life control of a glass packaged perishable food. LWT-Food Science and Technology, 55 (2), 685-689.
• Leire, C., & Thidell, A. (2005). Product-related environmental information to guide consumer purchases–a review and analysis of research on perceptions, understanding and use among Nordic consumers. Journal of Cleaner Production, 13 (10-11), 1061-1070.
• Lusher, A., Hollman, P., & Mendoza-Hill, J. (2017). Microplastics in fisheries and aquaculture: status of knowledge on their occurrence and implications for aquatic organisms and food safety. FAO.
• Marsh, K., & Bugusu, B. (2007). Food packaging-roles, materials, and environmental issues. Journal of food science, 72 (3), R39-R55.
• Nagaraj, S. (2021). Role of consumer health consciousness, food safety & attitude on organic food purchase in emerging market: A serial mediation model. Journal of Retailing and Consumer Services, 59, 102423.
• Prakash, G., Singh, P. K., & Yadav, R. (2018). Application of consumer style inventory (CSI) to predict young Indian consumer’s intention to purchase organic food products. Food quality and preference, 68, 90-97.
• Raab, P., & Bogner, F. X. (2020). Microplastics in the environment: raising awareness in primary education. The American Biology Teacher, 82 (7), 478-487.
• Rodrigues, M. O., Abrantes, N., Gonçalves, F. J. M., Nogueira, H., Marques, J. C., & Gonçalves, A. M. (2019). Impacts of plastic products used in daily life on the environment and human health: What is known? Environmental toxicology and pharmacology, 72, 103239.
• Sundqvist-Andberg, H., & Akerman, M. (2021). Sustainability governance and contested plastic food packaging–An integrative review. Journal of Cleaner Production, 306, 127111.
• Technical University Munich. How dangerous is microplastics? 2009. Retrieved from https://phys.org/news/2019-01-dangerous-microplastic.html
• Wagner, M., & Lambert, S. (2018). Freshwater microplastics: emerging environmental contaminants? (p. 303). Springer Nature.
• Weber Macena, M., Carvalho, R., Cruz-Lopes, L. P., & Guiné, R. P. (2021). Plastic food packaging: perceptions and attitudes of Portuguese consumers about environmental impact and recycling. Sustainability, 13 (17), 9953.
• Weber, C., Stoll-Kleemann, S., & Jaeger-Erben, M. (2021). Environmental and health impacts of microplastics: How awareness shapes consumer attitudes and behavior. Journal of Environmental Studies, 45(3), 215-230.
• Yoon, A., Jeong, D., & Chon, J. (2021). The impact of the risk perception of ocean microplastics on tourists' pro-environmental behavior intention. Science of the Total Environment, 774, 144782.