THE MEDIATING ROLE OF DIGITALIZATION IN THE IMPACT OF SUPPLY CHAIN INTEGRATION ON FIRM PERFORMANCE

Yıl 2025, Sayı: 48, 241 - 256, 31.07.2025

Zeynep Özgüner , Özlem Doğan

https://doi.org/10.18092/ulikidince.1644343

Öz

The aim of this research is to examine the impact of supply chain integration (SCI), digitalization, and company performance in firms operating in Gaziantep Organized Industrial Zones (OIZs), as well as the mediating role of digitalization in the relationship between SCI and company performance. Data was collected from 320 firms in Gaziantep OIZ using a survey with a convenience sampling method. The research hypotheses were tested using the Smart PLS statistical program. The results showed that supplier and customer integration have a significant impact on company performance, while internal integration does not. Additionally, internal, customer, and supplier integrations positively affect digitalization, which in turn positively affects company performance. Finally, digitalization plays a mediating role between internal, customer, supplier integration, and company performance. It was found that when digitalization is considered, SCI enhances its impact on company performance. Suggestions to improve company performance in the OIZ were also provided.

Anahtar Kelimeler

Supply chain integration , Firm performance , Digitalization , Gaziantep

TEDARİK ZİNCİRİ ENTEGRASYONUNUN FİRMA PERFORMANSINA ETKİSİNDE DİJİTALLEŞMENİN ARACILIK ROLÜ

Öz

Bu araştırmanın amacı Gaziantep Organize Sanayi Bölgelerinde faaliyetlerine devam eden firmaların, tedarik zinciri entegrasyonunun, dijitalleşme ve firma performansına etkisi incelenerek, aynı zamanda tedarik zinciri entegrasyonunun (TZE), Firma performansı (FP) etkisinde dijitalleşmenin aracılık rolünü incelemektir. Araştırmada Gaziantep Organize Sanayi Bölgesi’nde (OSB) bulunan 320 firmadan anket formu ile kolayda örneklem yöntemiyle veriler elde edilmiştir. Araştırma hipotezleri Smart PLS istatistik programı ile test edilmiştir. Araştırma sonucunda tedarikçi entegrasyonu ve müşteri entegrasyonunun firma performansı üzerinde anlamı bir etkisi varken, iç entegrasyonun firma performansı üzerinde anlamlı bir etkisi olmadığı tespit edilmiştir. Ayrıca iç, müşteri ve tedarikçi entegrasyonunun dijitalleşmeyi, dijitalleşmenin de firma performansını pozitif yönde etkilediği tespit edilmiştir. Son olarak iç entegrasyon, müşteri entegrasyonu ve tedarikçi entegrasyonu ile firma performansı arasında dijitalleşmenin aracı rolü olduğu sonucuna ulaşılmıştır. Bundan dolayı dijitalleşme analiz kapsamına alındığında tedarik zinciri entegrasyonunun firma performansı üzerindeki etkisini arttırdığı tespit edilmiş, örneklem dahilindeki organize sanayi bölgesinde firma performansını artıracak önerilerde bulunulmuştur.

Anahtar Kelimeler

Tedarik zinciri entegrasyonu , Firma performansı , Dijitalleşme , Gaziantep

Kaynakça

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