MOBİLYA SEÇİMİNDE SOSYAL VE KÜLTÜREL DEĞERLER VE BU DEĞERLERİN TÜKETİME ETKİSİ

Yıl 2008, Sayı: 1, 0 - , 14.05.2015

Hüseyin Kurtuldu

Öz

Mobilya seçiminde sosyal ve kültürel değerler ve bu değerlerin tüketime etkisini konu alan araştırma, 400 kişiye uygulanmış bir anketi içermekte ve sosyo-kültürel faktörlerle tüketici karar verme süreci ve tüketici tatmini arasında bir ilişki olup olmadığını saptamaya çalışmaktadır. Sonuç, demografik faktörlerin tü-ketici karar verme süreci ve tüketici tatmini ile aralarında ilişki olmaması yanında sosyo-kültürel faktörle-rin tüketici karar verme süreci ve tüketici tatmini ile 0,01 ve 0,05 önem derecelerinde ilişkili çıkmış olmalarıdır.

Anahtar Kelimeler

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Kaynakça

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