this study the mediating role of job satisfaction over the impacts of
organizations’ internal marketing acitivities on employees’ organizational
commitment is examined. The sample of the study consists of 356 employees from
several sectors. Mediation tests were carried out with traditional and modern
methods to the data obtained through electronic survey method from these
employees. Both analysis methods showed that job satisfaction has a partial
mediating role in the relationship of internal marketing and employees'
organizational commitment. Depending on these findings, it is suggested that
organizations’ internal marketing activities are important for increasing
organizational commitment of employees. However, this effect can be increased
with developing job satisfaction through internal marketing acitivities.
Yayımlanma Tarihi : 24 Temmuz 2019
|APA||Ocak, M , Yavuzalp Marangoz, A . (2019). HOW DO INTERNAL MARKETING ACTIVITIES AFFECT ORGANIZATIONAL COMMITMENT? THE MEDIATING ROLE OF JOB SATISFACTION . Uluslararası İktisadi ve İdari İncelemeler Dergisi , (24) , 115-130 . DOI: 10.18092/ulikidince.542453|