A VALUABLE TOOL FOR TOURISM AND TRAVEL INDUSTRY: MOBILE TRAVEL APPLICATIONS

Yıl 2025, Sayı: 48, 295 - 314, 31.07.2025

Nilşah Cavdar Aksoy

https://doi.org/10.18092/ulikidince.1666081

Öz

The purpose of this study is to investigate the consumer behavior literature on mobile travel applications in order to provide insight into future research and applications by providing extensive information about the subject. In this regard, research on consumer behavior on mobile travel applications has been assessed using both bibliometric analysis and TCCM (Theory, Context, Characteristics, Methodology) reviews. Within the framework of bibliometric analysis, it was discovered that the relevant articles began in 2015 and continued until today, that the year with the highest number of citations was 2024 with 313 citations, that the majority of articles were published in the Journal of Hospitality and Tourism Technology, that the category with the most articles was Hospitality, Entertainment, Sports, and Tourism with 22 articles, and that the most commonly used keyword was "travel apps". Within the scope of the TCCM review, it has been observed that in the relevant studies, rather than focusing on a specific application, these applications are generally addressed; the most common theoretical basis is the Technology Acceptance Model; the most examined dependent variable is usage intention; and the survey method is most commonly used.

Anahtar Kelimeler

Travel Apps , Tourism Industry , Travel Industry , Consumer Behavior , Bibliometric Analysis , TCCM Framework

MOBİL SEYAHAT UYGULAMALARINA YÖNELİK TÜKETİCİ DAVRANIŞI ARAŞTIRMALARI: BİBLİYOMETRİK ANALİZ VE TCCM İNCELEMESİ

Öz

Bu çalışmanın amacı, mobil seyahat uygulamalarına yönelik tüketici davranışı literatürünü incelemek ve böylelikle, alanın detaylı bilgilendirmesini yaparak gelecek araştırma ve uygulamalara bir içgörü sunmaktır. Bu bakımdan, mobil seyahat uygulamalarına yönelik tüketici davranışı alanı araştırmaları hem bibliyometrik analiz hem de TCCM (Teori, Bağlam, Karakteristik, Metodoloji) incelemesi kapsamında değerlendirilmiştir. Bibliyometrik analiz çerçevesinde, ilgili makalelerin 2015 yılında başladığı ve günümüze dek devam ettiği, 313 atıf ile en yüksek atıf alınan yılın 2024 yılı olduğu, en çok makalenin Journal of Hospitality and Tourism Technology adlı dergide yayımlandığı, 22 makale ile en çok makalenin bulunduğu kategorinin Ağırlama, Eğlence, Spor ve Turizm olduğu ve en çok kullanılan anahtar kelimenin “seyahat uygulamaları” olduğu görülmüştür. TCCM incelemesi kapsamında, ilgili araştırmalarda çoğunlukla spesifik bir uygulamaya odaklanmak yerine bu uygulamaların genel olarak ele alındığı, en sık rastlanılan teorik dayanağın Teknoloji Kabul Modeli olduğu, kullanım niyetinin en çok incelenen bağımlı değişken olduğu ve bu çalışmalarda çoğunlukla anket yöntemi kullanıldığı gözlemlenmiştir.

Anahtar Kelimeler

Mobil Seyahat Uygulamaları , Turizm Endüstrisi , Seyahat Endüstrisi , Tüketici Davranışı , Bibliyometrik Analiz , TCCM İncelemesi

Kaynakça

• Ali, F., Terrah, A., Wu, C., Ali, L., & Wu, H. (2021). Antecedents and Consequences of User Engagement in Smartphone Travel Apps. Journal of Hospitality and Tourism Technology, 12(2), 355-371.
• Ajzen, I. (1985). From Intentions to Actions: A Theory of Planned Behavior. In Action-Control: From Cognition to Behavior. J. Kuhl and J. Beckman (Eds.), (Pp. 11–39), Heidelberg: Springer.
• Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211.
• Bandura, A. (1986). Social Foundations of Thought and Action: A Social Cognitive Theory. Englewood Cliffs, NJ: Prentice Hall.
• Bhattacherjee, A. (2001). Understanding Information Systems Continuance: An Expectation-Confirmation Model. MIS Quarterly, 351-370.
• Bhukya, R., & Paul, J. (2023). Social Influence Research in Consumer Behavior: What We Learned and What We Need to Learn? –A Hybrid Systematic Literature Review. Journal Of Business Research, 162, 113870.
• Boz, M., & Yuce, A. (2024). Akıllı Telefonların ve Mobil Uygulamaların Turizmdeki Rolü: Yeni Nesil Seyahat Deneyimi. Karamanoğlu Mehmetbey Üniversitesi Sosyal ve Ekonomik Araştırmalar Dergisi, 26(47), 919-941.
• Brehm JW (1966). A Theory of Psychological Reactance. New York: Academic Press
• Camilleri, M. A., Troise, C., & Kozak, M. (2023). Functionality and Usability Features of Ubiquitous Mobile Technologies: The Acceptance of Interactive Travel Apps. Journal of Hospitality and Tourism Technology, 14(2), 188-207.
• Choi, K., Wang, Y., & Sparks, B. (2019). Travel App Users’ Continued Use Intentions: It’s a Matter of Value and Trust. Journal of Travel & Tourism Marketing, 36(1), 131-143.
• Choi, K., Wang, Y., & Sparks, B. A. (2022). The Role of Value and Trust in Shaping Recommendation Intentions: Evidence from Travel App Users. Tourism Analysis, 27(3), 395-401.
• Chuang, C. M. (2020). A current travel model: smart tour on mobile guide application services. Current Issues in Tourism, 23(18), 2333-2352.
• Cropanzano, R., & Mitchell, M. S. (2005). Social Exchange Theory: An Interdisciplinary Review. Journal of Management, 31(6), 874-900.
• Coves-Martínez, Á. L., Sabiote-Ortiz, C. M., & Frías-Jamilena, D. M. (2023). How to Improve Travel-App Use Continuance: The Moderating Role of Culture. Tourism Management Perspectives, 45, 101070.
• Csikszentmihalyi, M. (1975). Beyond Boredom and Anxiety. San Francisco, CA: Jossey-Bass Publishers.
• Csikszentmihalyi, M. (1990). Flow: The Psychology of Optimal Experience. New York, NY: Harper & Row.
• Curry, D. (2025). Travel App Revenue and Usage Statistics (2025). Erişim Adresi: https://Www. https://www.businessofapps.com/data/travel-app-market/
• Daft, R., & Lengel, R. (1984). Information Richness: A New Approach to Managerial Behavior and Organization Design. In B. M. Staw & L. L. Cummings (Eds.), Research in Organizational Behavior (Vol. 6, Pp. 191–233). Greenwich, CT: JAI Press.
• Daft, R. L., & Lengel, R. H. (1986). Organizational Information Requirements, Media Richness, and Structural Design. Management Science, 32, 554–571.
• Daft, R. L., Lengel, R. H., & Trevino, L. K. (1987). Message Equivocality, Media Selection and Manager Performance: Implications for Information Systems. MIS Quarterly, 11, 355–366.
• Dastjerdi, A. M., Kaplan, S., E Silva, J. D. A., Nielsen, O. A., & Pereira, F. C. (2019). Use Intention of Mobility-Management Travel Apps: The Role of Users Goals, Technophile Attitude and Community Trust. Transportation Research Part A: Policy and Practice, 126, 114-135.
• Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 319-340.
• De Abreu E Silva, J., & De Menezes Amorim, J. (2024). The Role of Technophilia and User Goals in the Intention to Use a Mobility Management Travel App. Sustainability (2071-1050), 16(22).
• De Menezes Amorim, J., & E Silva, J. D. A. (2025). The Influence of Residential Location and Public Transit Options on Commuters’ Intention to Use Travel Apps for Different Travel Purposes. Travel Behaviour and Society, 38, 100913.
• Delone, W.H., & Mclean, E.R. (2003). The Delone and Mclean Model of Information Systems Success: A Ten-Year Update. Journal of Management Information Systems, 19(4), 9-30.
• Dube, N., & Humbani, M. (2024). Testing a Modified Information System Success Model in a Mobile Travel App Context. The Electronic Journal of Information Systems in Developing Countries, 90(6), E12339.
• Ercan, F. (2021). Mobi̇l Seyahat Uygulamaları ve Karadeni̇z Ereğli İçin Bi̇r Mobi̇l Gezi Rehberi Uygulama Öneri̇si: Kdzeregli Travel Guide (KTG). International Journal of Contemporary Tourism Research, 5(1), 1-12.
• Fakfare, P., & Manosuthi, N. (2023). Examining the Influential Components of Tourists' Intention to Use Travel Apps: The Importance–Performance Map Analysis. Journal Of Hospitality and Tourism Insights, 6(3), 1144-1168.
• Fang, J., Zhao, Z., Wen, C., & Wang, R. (2017). Design and Performance Attributes Driving Mobile Travel Application Engagement. International Journal of Information Management, 37(4), 269-283.
• Festinger, L. (1957). A theory of cognitive dissonance. Stanford, CA: Stanford University Press.
• Foroughi, B., Sitthisirinan, S., Iranmanesh, M., Nikbin, D., & Ghobakhloo, M. (2024). Determinants of Travel Apps Continuance Usage Intention: Extension of Technology Continuance Theory. Current Issues in Tourism, 27(4), 619-635.
• Gao, Z., Cheah, J. H., Lim, X. J., Ng, S. I., Cham, T. H., & Yee, C. L. (2024a). Can Travel Apps Improve Tourists’ Intentions? Investigating the Drivers of Chinese Gen Y Users’ Experience. Journal of Vacation Marketing, 30(3), 505-534.
• Gao, Z., Cheah, J. H., Lim, X. J., Liu, Y., & Morrison, A. M. (2024b). Reinvestigating Repurchase Intentions for Travel Apps: A Comparison of China's Various Tiers of Cities. Asia Pacific Journal of Tourism Research, 29(9), 1033-1062.
• Gupta, A., Dogra, N., & George, B. (2018). What Determines Tourist Adoption of Smartphone Apps? An Analysis Based on the UTAUT-2 Framework. Journal of Hospitality and Tourism Technology, 9(1), 50-64.
• Güzel, T., & Başaran, Y. (2019). Turizmde Kullanılan Mobil Uygulamalar ve Müşteri Deneyim Etkileşimi. Sivas Interdisipliner Turizm Araştırmaları Dergisi, (4), 15-32.
• Ho, R. C., Amin, M., Ryu, K., & Ali, F. (2021). Integrative Model for The Adoption of Tour Itineraries from Smart Travel Apps. Journal of Hospitality and Tourism Technology, 12(2), 372-388.
• Holbrook, M. B., & Hirschman, E. C. (1982). The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun. Journal of Consumer Research, 9(2), 132-140.
• Im, J., & Hancer, M. (2017). What fosters favorable attitudes toward using travel mobile applications?. Journal of Hospitality Marketing & Management, 26(4), 361-377.
• Khalek, S. A., & Chakraborty, A. (2023). Shared Consumption and its Determinants: A Systematic Literature Review and Future Research Agenda. International Journal of Consumer Studies, 47(3), 888-921.
• Khan, F. M., Anas, M., & Uddin, S. F. (2024). Anthropomorphism and Consumer Behaviour: A SPAR‐4‐SLR Protocol Compliant Hybrid Review. International Journal of Consumer Studies, 48(1), E12985.
• Khan, S., & Mehmood, S. (2024). Antecedents the Adoption of Tour Itineraries from Smart Travel Apps: An Integration of Experiential Consumption Theory and Innovation Resistance Theory. Journal of Science and Technology Policy Management.
• Krugman, P. (1991). Increasing Returns and Economic Geography. Journal of Political Economy, 99(3), 483–499.
• Krugman, P. (1998). What’s New About the New Economic Geography? Oxford Review of Economic Policy, 14(2), 7–17.
• Krugman, P. (2011). The New Economic Geography, Now Middleaged. Regional Studies, 45(1), 1–7.
• Liao, C., Palvia, P., & Chen, J.-L. (2009). Information Technology Adoption Behavior Life Cycle: Toward A Technology Continuance Theory (TCT). International Journal of Information Management, 29(4), 309–320.
• Lim, X. J., Cheah, J. H., Morrison, A. M., Ng, S. I., & Wang, S. (2022). Travel App Shopping on Smartphones: Understanding the Success Factors Influencing In-App Travel Purchase Intentions. Tourism Review, 77(4), 1166-1185.
• Liang, S., Schuckert, M., Law, R., & Masiero, L. (2017). The relevance of mobile tourism and information technology: an analysis of recent trends and future research directions. Journal of Travel & Tourism Marketing, 34(6), 732-748.
• Lindenberg, S. (2006). Prosocial Behavior, Solidarity, and Framing Processes. In Solidarity and Prosocial Behavior: An İntegration of Sociological and Psychological Perspectives (Pp. 23-44). Boston, MA: Springer US.
• Lindenberg, S., & Steg, L. (2007). Normative, Gain and Hedonic Goal Frames Guiding Environmental Behavior. Journal of Social Issues, 63(1), 117-137.
• Lu, J., Mao, Z., Wang, M., & Hu, L. (2015). Goodbye Maps, Hello Apps? Exploring the Influential Determinants of Travel App Adoption. Current Issues in Tourism, 18(11), 1059-1079.
• Luo, T., Mohamed, A. E., & Yusof, N. S. (2024). Travel Choices and Perceived Images Influenced by AI Interactive Approaches of Travel Apps: An Evidence from Chinese Mobile Travel Users. SAGE Open, 14(4), 21582440241290393.
• Mehrabian, A., & Russell, J. A. (1974). An Approach to Environmental Psychology. Cambridge, MA: MIT Press.
• Morgan, R. M., & Hunt, S. D. (1994). The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58(3), 20-38.
• Pandey, V., & Tripathi, V. (2024). Four Decades of Sensory Marketing: A Hybrid Review and Future Research Agenda. International Journal of Consumer Studies, 49(1), E70007.
• Pine, B. J., & Gilmore, J. H. (1998). Welcome to the Experience Economy (Vol. 76, No. 4, Pp. 97-105). Cambridge, MA, USA: Harvard Business Review Press.
• Ram, S., & Sheth, J. N. (1989). Consumer Resistance to Innovations: The Marketing Problem and its Solutions. Journal of Consumer Marketing, 6(2), 5-14.
• Rogers, E. M. (1962). Diffusion of innovations. New York: Free Press
• Rogers, E. (2003). Difusion of Innovations. 5th Ed. New York: Free Press.
• Sharma, K., Trott, S., Sahadev, S., & Singh, R. (2023). Emotions and Consumer Behaviour: A Review and Research Agenda. International Journal of Consumer Studies, 47(6), 2396-2416.
• Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22(2), 159-170.
• Singh, P., Sharma, M., & Daim, T. (2024). Envisaging AR Travel Revolution for Visiting Heritage Sites: A Mixed-Method Approach. Technology in Society, 76, 102439.
• Slavec, A., Sajinčič, N., & Starman, V. (2021). Use of Smartphone Cameras and Other Applications While Traveling to Sustain Outdoor Cultural Heritage. Sustainability, 13(13), 7312.
• Sreen, N., Sadarangani, P. H., & Giridhar, V. (2019). A Path from Cultural Values to Mobile Travel App Use. International Journal of Indian Culture and Business Management, 18(3), 251-271.
• Statista (2025). Revenue of the Travel Apps Market Worldwide from 2017 to 2027. Erişim Adresi: https://www.Statista.Com/Forecasts/1309624/Worldwide-Revenue-Of-Travel-Apps
• Tian, Z., Shi, Z., & Cheng, Q. (2021). Examining the Antecedents and Consequences of Mobile Travel App Engagement. Plos One, 16(3), E0248460.
• Tiwari, P., Kaurav, R. P. S., & Koay, K. Y. (2024). Understanding Travel Apps Usage Intention: Findings from PLS and NCA. Journal of Marketing Analytics, 12(1), 25-41.
• Topsakal, Y., Yüzbaşıoğlu, N., & Çelik, P. (2017, April 27–29). Mobile applications in the tourism industry: Travel applications. Innovation and Global Issues in Social Sciences, 52. Patara, Turkey.Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User Acceptance of Information Technology: Toward a Unified View. MIS Quarterly, 425-478.
• Venkatesh, V., Thong, J. Y., & Xu, X. (2012). Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology. MIS Quarterly, 157-178.
• Wiyata, W., Md Zain, N. A., Asyraff, M. A., Anuar, F. I., & Hanafiah, M. H. (2024). From User Engagement to App Love: Investigating the Antecedents and Consequences of Third-Party Travel App Usage. Journal of Hospitality and Tourism Technology. 16(3), 565-587.
• Wu, S., Ma, E., Wang, J., & Li, D. (2022). Experience with Travel Mobile Apps and Travel Intentions—The Case of University Students in China. Sustainability, 14(19), 12603.
• Wu, S., Wong, I. A., & Lin, Z. C. (2021). Understanding the Role of Atmospheric Cues of Travel Apps: A Synthesis Between Media Richness and Stimulus–Organism–Response Theory. Journal of Hospitality and Tourism Management, 49, 226-234.
• Zeylan, T., & Öztürk, G. (2019). Türkiye’deki seyahat acenteleri açısından mobil pazarlamanın önemi. Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi, 2(2), 73–95.
• Zhang, S. N., Li, Y. Q., Liu, C. H., & Ruan, W. Q. (2019). Critical Factors in the Identification of Word-of-Mouth Enhanced with Travel Apps: The Moderating Roles of Confucian Culture and the Switching Cost View. Asia Pacific Journal of Tourism Research, 24(5), 422-442.
• Zhou, T., Song, Y., & Zhou, P. (2022). Continued Use Intention of Travel Apps: From the Perspective of Control and Motivation. Technology Analysis & Strategic Management, 34(6), 703-716.