TEKNOLOJİYE HAZIRLIK MODELİ KAPSAMINDA ZİYARETÇİLERİN AKILLI TURİZME YÖNELİK DAVRANIŞLARININ İNCELENMESİ

Yıl 2025, Cilt: 4 Sayı: 1, 1 - 16, 29.04.2025

Ahmet Erdem

https://doi.org/10.63742/ustbd.1559571

Öz

Araştırmanın amacı ziyaretçilerin akıllı turizme yönelik davranışlarının teknolojiye hazırlık modeli ve algılanan değer teorisi kapsamında incelenmesidir. Bu bağlamda araştırmada Parasuraman tarafından geliştirilen teknolojiye hazırlık perspektifi ve algılanan değer teorisi kullanılmıştır. Akıllı teknolojilere ilişkin iyimserlik ve yenilikçilik boyutları ile akıllı teknolojilerin algılanan faydaları arasında anlamlı ve pozitif bir ilişki söz konudur. Ayrıca teknoloji hazırlık endeksinin olumsuz değişkenlerinden olan güvensizlik ve rahatsızlık boyutlarıyla akıllı teknolojilerin algılanan riskleri arasında anlamlı ve pozitif bir etki olduğu tespit edilmiştir. Son olarak akıllı teknolojilerin algılanan faydaları ile seyahat sürecinde akıllı teknolojileri kullanma niyeti arasında pozitif ve anlamlı bir etki olduğu bulgulanmıştır. Bu bağlamda seyahat sırasında akıllı teknolojilerin algılanan faydaları arttıkça akıllı cihaz kullanma niyeti de artmaktadır.

Anahtar Kelimeler

Teknolojiye Hazırlık Modeli , Algılanan Değer , Akıllı Cihaz Kullanma Niyeti , Akıllı Turizm

Etik Beyan

Harran Üniversitesi Sosyal ve Beşeri Bilimler Etik Kurulu’ndan 21.05.2024 tarihli 2024/140 numaralı kurul kararı ile etik kurul izni alınmıştır.

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