Sosyal Medya Kullanımı Yaşam Memnuniyetini Etkiler Mi? Türkiye Genelini Kapsayan Bir Araştırma

Yıl 2026, Sayı: 17 , 106 - 128 , 30.04.2026

Ece Ergül , Yusuf Adıgüzel

https://doi.org/10.32739/etkilesim.2026.9.17.332

https://izlik.org/JA22CU72NN

Öz

Medyanın bireyler üzerindeki etkisi iletişim tarihi boyunca tartışılmış, bu etkiler güçlü, sınırlı ve tekrar güçlü olmak üzere üç dönemde incelenmiştir. Ancak dijital medya uygulamalarının gelişimiyle enformasyona erişimdeki zaman ve mekân bağlamının ortadan kalkması, bu uygulamaların bireylerin yaşamına nüfuz etme hızı ve yoğunluğunun da artmasına yol açmış ve medya etkisi meselesini yeni bir boyuta taşımıştır. Özellikle sosyal medya uygulamalarını kullanım oranlarındaki artış ve bu uygulamalardan sergilenen yaşam tarzları bireylerin yaşam memnuniyetleri üzerindeki etki meselesini tartışmaya açmıştır. Alan yazını incelendiğinde sosyal medya kullanımı ve yaşam memnuniyeti arasında ilişki olup olmadığı noktasında kesin bir uzlaşıya varılamadığı görülmüştür. Bu nedenle bu iki değişken arasındaki ilişkiye ilişkin net bir sonuca ulaşamadığı ve hala araştırmaya açık bir alan olduğu düşünülmüş ve bu amaçla sorgulamaya açılmıştır. Araştırmanın büyük ölçekli Türkiye örneklemi üzerinden yapılmış güncel bir araştırma olması nedeniyle önemli olduğu düşünülmektedir. Bu kapsamda Türkiye İstatistik Kurumu’nun (TÜİK) “Türkiye İstatistiki Bölge Birimleri Sınıflandırması” Düzey 1’den Türkiye’yi temsil etme kabiliyetine sahip 12 bölgeden 26 ilde yaşayan bireyler üzerinde araştırma yapılmıştır. Anket tekniği kullanılarak yapılan araştırmada toplamda 1010 kişiden veri toplanmıştır. Toplanan veriler SPSS programı kullanılarak, Faktör Analizi, Bağımsız Örneklem T Testi, Tek Yönlü Varyans Analizi (ANOVA) ve Regresyon Analizi’ne tabi tutulmuştur. Analiz sonuçları, sosyal medya kullanım değişkenlerinin yaşam memnuniyetini açıklama düzeyinin düşük olduğunu ortaya koymakta; yaşam memnuniyetinin çok boyutlu faktörlerle ilişkili olduğunu ve medya etkilerinin determinist yaklaşımlarla açıklanamayacak ölçüde bağlamsal bir nitelik taşıdığını göstermektedir.

Anahtar Kelimeler

Dijital İletişim , Sosyal Medya , Yaşam Memnuniyeti , YouTube , Instagram

Does Social Media Influence Life Satisfaction? Evidence From A Nationwide Survey in Türkiye

https://izlik.org/JA22CU72NN

Öz

The impact of media on individuals has been debated throughout the history of communication, and these effects have been examined in three distinct periods: Strong, limited, and re-strong. However, the evolution of digital media applications, along with the elimination of time and space constraints in accessing information, has led to an increase in the speed and intensity with which these applications permeate individual lives, taking the issue of media influence to a new level. In particular, the increase in the use of social media applications and the lifestyles exhibited through these applications have brought into question the impact on individuals’ life satisfaction. A review of the literature revealed that no definitive consensus has been reached on whether there is a relationship between social media use and life satisfaction. Therefore, it was determined that the relationship between these two variables remains open to further research, and therefore, it has been explored. The research is considered important because it is a current study conducted on a large-scale Türkiye sample. In this context, a study was conducted on individuals living in 26 provinces from 12 regions representative of Türkiye according to the Turkish Statistical Institute (TURKSTAT) “Türkiye Statistical Regional Units Classification” Level 1. Data were collected from a total of 1010 individuals in the study, which was conducted using a survey technique. The collected data were subjected to Factor Analysis, Independent Samples T-Test, ANOVA and Regression Analysis using SPSS. The analysis results reveal that social media use variables have a low lifetime explanation; they emerge from multifaceted life factors and demonstrate that media effects are contextual in nature to such an extent that they cannot be explained by deterministic approaches.

Anahtar Kelimeler

Digital Communication , Social Media , Life Satisfaction , YouTube , Instagram

Kaynakça

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