İŞLETMELERİN İHRACAT PERFORMANSI: BİBLİYOMETRİK ANALİZ

Öz

İhracat, işletmeler için yeni pazarlarda faaliyet göstermek, büyümek ve riski dağıtmak amacıyla kullanılan en yaygın uluslararasılaşma stratejilerinden biridir. İhracat performansı ise genel anlamda işletmelerin ihracat yoluyla elde ettikleri başarıyı ifade etmektedir. İhracat performansı, uluslararası literatürde uzun zamandır üzerinde çalışılan bir konudur. Bu çalışmanın amacı; dünyada 2000-2018 yılları arasında, ihracat performansı konusunda üretilmiş olan akademik çalışmaları bibliyometrik analiz yöntemi ile incelemek ve ihracat performansı konusunun tematik gelişimini bilimsel haritalama yolu ile elde etmektir. Araştırmanın örneklemi 2000-2018 yılları arasında Web Of Science (WoS) veritabanında yayınlanmış, başlığında ‘export performance’ kavramı yer alan akademik yayınlardır. 2000-2018 yılları arası 19 yıllık dönem, 2000-2009, 2010-2018 olarak 2 periyoda bölünmüş, ihracat performansı kavramının bu periyotlar içerisinde hangi kavramlar ile birlikte çalışıldığı, hangi kavramların hangi dönemlerde ortaya çıktığı, hangi dönemlerde ana konu haline geldiği, hangi dönemlerde azaldığı ve nasıl bir değişim gösterdiği bilimsel haritalama yöntemi ile elde edilmiştir.

Anahtar Kelimeler

• ihracat performansı,bibliyometrik analiz,bilimsel haritalama

EXPORT PERFORMANCE OF BUSINESSES: A BIBLIOMETRIC ANALYSIS

Öz

Export is one of the most common internationalization strategies for businesses to operate in new markets, grow and distribute risk. Export performance generally refers to the success of enterprises through exports. Export performance is a subject that has been studied for a long time in the international literature. The aim of this study; is to examine the academic studies that produced on export performance in the world between 2000-2018 by bibliometric analysis method and to analyze the thematic evolution of export performance by scientific mapping. The sample of the study is the scientific papers published in the Web of Science (WoS) database between 2000-2018 and the title of ‘export performance’. 19 years period between 2000-2009, was divided to 2 periods as 2000-2009, 2010-2018, and obtained by scientific mapping method the themes of export performance in these periods with which themes are working together, which themes emerged in which periods, which periods became the main subject, in which periods how it decreases and how it changes. The issue of export performance was examined in terms of the number of publications, the number of citations, the number of themes and the h-index, and it was observed that it developed in the second period. In the last period, the themas such as strategy, firm size, performance, productivity and innovation have emerged as the main thematic areas

Anahtar Kelimeler

• Export Performance,Bibliyometric Analysis,Science Mapping Analysis

Kaynakça

1. Aaby, N. E., & Slater, S. F. (1989). ‘’Management Influences on Export Performance: A Review of the Empirical’’, International Marketing Review, 6(4): 7-26.
2. Ahlgren, P., Colliander, C. (2009), ‘’Document–Document Similarity Approaches And Science Mapping: Experimental Comparison Of Five Approaches’’, Journal of Informetrics, 3(1): 49-63.
3. Aulakh, P.S., Kotabe. M., Teegen, H., (2000), ‘’ Export Strategies And Performance Of Firms From Emerging Economies: Evidence From Brazil, Chile, and Mexico’’, The Academy of Management Journal 43(3):342-361.
4. Azar, G., Ciabuschib, F., (2017), ‘’Organizational Innovation, Technological Innovation, And Export Performance: The Effects Of Innovation Radicalness And Extensiveness’’, International Business Review 26: 324–336.
5. Bužavaitė, M., & Korsakienė, R., (2018) ‘’Inter-Personal and Inter-Organizational Networks In Internationalization of SMEs: A Bibliometric Analysis and Review’’ Open Economics, 1(1): 94-104.
6. Cadogan, J. W., Diamantopoulos, A., & Siguaw, J. A., (2002) ‘’Export Market-Oriented Activities: Their Antecedents And Performance Consequences’’ Journal of International Business Studies, 33(3): 615-626.
7. Cadogan, J. W., Cui, C. C., Li, E. K., Y., (2003) ‘’Export Market-Oriented Behavior And Export Performance: The Moderating Roles Of Competitive Intensity And Technological Turbulence’’,International Marketing Review, 20(5), 493-513.
8. Cadogan, J. W., Boso, N., Story, V. M., Adeola, O., (2016), ‘’ Export Strategic Orientation-Performance Relationship: Examination Of Its Enabling And Disenabling Boundary Conditions’’, Journal of Business Research, 69 (11): 5046-5052.

9. Calloon, M., Courtial, J. P., & Laville, F. (1991) ‘’Co-Word Analysis As A Tool For Describing The Network Of Interactions Between Basic And Technological Research: The Case Of Polymer Chemistry’’ Scientometrics, 22(1):155-205.
10. Calantone, R., Kim, D., Schmidt, J.B., Cavusgil, T., (2006), ‘’ The influence of internal and external firm factors on international product adaptation strategy and export performance: A three-country comparison’’, Journal of Business Research 59(2):176-185.
11. Capobianco-Uriarte, M. D. L. M., Casado-Belmonte, M. D. P., Marín-Carrillo, G. M., & Terán-Yépez, E. (2019), ‘’A Bibliometric Analysis Of International Competitiveness (1983-2017)’’, Sustainability, 11(7): 1877.
12. Carneiro, J., Farias, I., Rocha, A. D., Silva, J. F. D., (2016), ‘’ How To Measure Export Performance? Scholars’ vs. Practitioners’ Answers’’, Journal of Business Research 69: 410–417.
13. Cavusgil, S. T., Zou, S. (1994) ‘’Marketing Strategy-Performance Relationship: An Investigation Of The Empirical Link In Export Market Ventures’’, Journal Of Marketing,41(3): 1-21.
14. Chabowski, B., Kekec, P., Morgan, N. A., Hult, G. T. M., Walkowiak, T., & Runnalls, B. (2018). ‘’An Assessment Of The Exporting Literature: Using Theory And Data To Identify Future Research Directions’’, Journal of International Marketing, 26(1): 118-143.
15. Chung, H., (2012), ‘’ Export Market Orientation, Managerial Ties, And Performance’’, International Marketing Review, 29(4): 403-423.
16. Cobo, M. J., Lopez-Herrera, A. G., Herrera-Viedma, E., & Herrera, F., (2010), ‘’An Approach For Detecting, Quantifying And Visualizing The Evolution Of A Research Field: A Practical Application To The Fuzzy Sets Theory Field’’, Journal Of Informetrics, 5(2011):146-166.
17. Cobo, M. J., Lopez-Herrera, A. G., Herrera-Viedma, E., & Herrera, F. (2012), ‘’SciMAT: A New Science Mapping Analysis Software Tool’’, Journal Of The American Society For Information Science And Technology, 63(8): 1609-1630.
18. Cobo, M. J., Chiclana, F., Collop, A., Ona, J., & Herrera-Viedma, E. (2014), ‘’A Bibliometric Analysis Of The Intelligent Transportation Systems Research Based On Science Mapping’’ IEEE Transactions On Intelligent Transportation Systems, 15(2): 901-908.
19. Cobo, M. J., Martinez, M. A., Gutierrez-Salcedo, M., Fujita, H., & Herrera-Viedma, E. (2015) ‘’25 Years At Knowledge-Based Systems: A Bibliometric Analysis. Knowledge-Based Systems’’, 80: 3-13.
20. Coulter, N., Monarch, I., Konda, S., Carr, M. (1998), ‘’An Evolutionary Perspective of Software Engineering Research Through Co-Word Analysis’’ Journal of the American Society for Information Science , 1-77.
21. Dabić, M., Maley, J., Dana, L. P., Novak, I., Pellegrini, M. M., & Caputo, A., (2019) ‘’Pathways of SME Internationalization: A Bibliometric And Systematic Review’’ Small Business Economics, 1-21.
22. Diamantopoulos,A,. Kakkos, N. (2007) ‘’ Managerial Assessments of Export Performance: Conceptual Framework and Empirical Illustration’’, Journal of International Marketing 15(3):1-31
23. Dhanaraj, C., Beamish, P.W., (2003), ‘’ A Resource-Based Approach To The Study Of Export Performance’’, Journal of Small Business Management 41(3): 242-261.
24. Dzikowski, P. (2018). ‘’A Bibliometric Analysis Of Born Global Firms’’ Journal of Business Research, 85: 281-294.
25. Filatotchev, I., Liu, X., Buck, T., (2009), ‘’ The Export Orientation and Export Performance of High-Technology SMEs in Emerging Markets: The Effects of Knowledge Transfer by Returnee Entrepreneurs’’, Journal of International Business Studies 40(6):1005-1021.
26. Francis R., Collins-Dodd, C., (2000), ‘’ The Impact Of Firms' Export Orientation On The Export Performance Of High-Tech Small And Medium-Sized Enterprises’’, Journal Of International Marketing, 8(3):84-103.
27. Garcia-Lillo, F., Claver-Cortés, E., Marco-Lajara, B., & Ubeda-Garcia, M. (2017). ‘’Mapping The Intellectual Structure Of Research On ‘Born Global’ Firms And INVs: A Citation/Co-Citation Analysis’’, Management International Review, 57(4): 631-652.
28. Gençtürk, E. F., Kotabe, M., (2001), ‘’ The Effect of Export Assistance Program Usage on Export Performance: A Contingency Explanation’’, Journal of International Marketing 9(2):51-72.
29. Gnizya, I., John W. Cadogan, J. W., Oliveirac, J. S., Nizam, A., (2017), ‘’ The Empirical Link Between Export Dispersion And Export Performance: A Contingency-Based Approach’’, International Business Review 26: 239–249.
30. Guan, J., Ma, N., (2003), ‘’ Innovative Capability and Export Performance of Chinese Firms’’, Technovation, 23(9): 737-747.
31. Henderson, M., Shurville, S., & Fernstrom, K. (2009), ‘’The Quantitive Crunch: The Impact Of Bibliometric Research Quality Assesment Exercises On Academic Development At Small Conferences’’, Campus-Wide Information Systems, 26(3):149-167.
32. Ho, Y. S. (2007) “Bibliometric Analysis Of Adsorption Technology In Environmental Science”, Journal of Environmental Protection Science, 1(1):1-11.
33. İpek, İ. (2018), ‘’Organizational Learning In Exporting: A Bibliometric Analysis And Critical Review Of The Empirical Research’’ International Business Review, 28(3): 544-559.
34. Krammer, S.M.S., Strange, R., Lashitew, A. (2018), ‘’ The Export Performance Of Emerging Economy Firms: The Influence Of Firm Capabilities And Institutional Environments’’, International Business Review, 27: 218–230.
35. Kuivalainen, O., Sundqvist, S., Servais, P.,(2007), ‘’ Firm's Degree of Born-Globalness, International Entrepreneurial Orientation and Export Performance’’, Journal of World Business 42(3): 253–267.
36. Lages, L. F., Montgomery, D. B. (2004) ‘’Export Performance As An Antecedent Of Export Commitment And Marketing Strategy Adaptation: Evidence From Small And Medium-Sized Exporters’’ European Journal of Marketing, 38(9/10): 1186-1214.
37. Lages, L., F., Jap, S., Griffith, D., A., (2008), ‘’ The Role of Past Performance in Export Ventures: A Short-Term Reactive Approach’’, Journal of International Business Studies, 39(2): 304-325.
38. Leonidou, L. C., & Katsikeas, C. S. (2010). ‘’Integrative Assessment Of Exporting Research Articles In Business Journals During The Period 1960–2007’’, Journal of Business Research, 63(8): 879-887.
39. Leonidou, L. C., Katsikeas, C. S., Coudounaris, D. N. (2010), ‘’Five Decades Of Business Research Into Exporting: A Bibliographic Analysis‘’, Journal of International Management, 16(1): 78-91.
40. Leonidou, L.C., Katsikeas, C. S., Samiee, S. (2002), ‘’ Marketing Strategy Determinants Of Export Performance: A Meta-Analysis’’, Journal of Business Research 55(1):51-67.
41. Love, J. H., Roper, S., Zhou, Y., (2016), ‘’ Experience, Age And Exporting Performance In UK SMEs’’, International Business Review 25: 806–819.
42. Madsen, T. K., Moen, O., (2018), ‘’ Managerial Assessments Of Export Performance: What Do They Reflect?’’, International Business Review 27: 380–388.
43. Martinez, M. A., Cobo, M. J., Herrera, M., & Herrera-Viedma4, E., (2015), ‘’Analyzing The Scientific Evolution Of Social Work Using Science Mapping’’ Research On Social Work Practice,25(2): 257-277.
44. Morgan, N. A., Kaleka, A., Katsikeas, C. S. (2004) ‘’Antecedents Of Export Venture Performance: A Theoretical Model And Empirical Assessment’’ Journal Of Marketing, 68(1): 90-108.
45. Morgan, N.A., Katsikeas, C. S., Vorhies, D. W., (2012), ‘’ Export Marketing Strategy Implementation, Export Marketing Capabilities, And Export Venture Performance’’, Journal of the Academy of Marketing Science, 40(2): 271-289.
46. Navarro-García A., Arenas-Gaitán, J., Rondán-Cataluña, F.J., Rey-Moreno, M., (2016), ‘’ Global Model Of Export Performance: Moderator Role Of Export Department’’, Journal of Business Research 69: 1880–1886.
47. Oura, M. M., Zilber, Sn. N., Lopes, E. L., (2016), ‘’ Innovation Capacity, International Experience And Export Performance Of SMEs In Brazil’’, International Business Review 25: 921–932.
48. Racela, O. C., Chaikittisilpa, C., & Thoumrungroje, A., (2007), ‘’Market Orientation, International Business Relationships And Perceived Export Performance’’. International Marketing Review, 24(2): 144-163.
49. Ruzo, E., Losada, F., Navarro, A., Díez, J. A., (2011) ‘’Resources And International Marketing Strategy In Export Firms: Implications For Export Performance’’. Management Research Review, 34(5): 496-518.
50. Sharma, R. R., Sraha, G., & Crick, D., (2018), ‘’Export Promotion Programmes And The Export Performance Of Ghanaian Firms: The Mediating Role Of Foreign Market Attractiveness’’ International Marketing Review, 35(4): 661-682.
51. Small, H. (1999), ‘’Visualizing Science by Citation Mapping’’, Journal Of The American Society For Information Science, 50(9):799-813.
52. Shoham, A., (1998)‘’Export Performance: A Conceptualization and Empirical Assessment’’, Journal of International Marketing, 6(3): 59-81.
53. Web Of Science (2019) http://0210isbqn.y.http.wcs.webofknowledge.com.proxy.uludag.deep-knowledge.net/RA/analyze.do?product=WOS&SID=E3OtW82m26hCrOYcjyG&field=PY_PublicationYear_PublicationYear_en&yearSort=true, (08.07.2019)
54. Viana, N. M., (2017), ‘’ A Bibliometric Analysis of the Literature on Export Barriers’’, Yüksek Lisans Tezi, Porto Üniversitesi, Portekiz.
55. Yeoh, P. L., (2004) ‘’International Learning: Antecedents And Performance Implications Among Newly Internationalizing Companies In An Exporting Context’’ International Marketing Review, 21(4/5): 511-535.
56. Zou, S., Stan, S., (1998) ‘’The Determinants Of Export Performance: A Review Of The Empirical Literature Between 1987 and 1997’’, International Marketing Review,15(5): 333-356.
57. Zupic, I., Čater, T. (2015), ’’Bibliometric Methods In Management And Organization’’ Organizational Research Methods, 18(3): 429-472.