Öz
Değişimlerin beraberinde getirdiği dinamik bir süreci
temsil eden küreselleşmeyle birlikte, ulusal sınırların ekonomik anlamda önemi
azalmış ve özellikle rekabet ortamı hızla yoğunlaşmıştır. Bu
nedenle rekabet, artık işletmelerin başarısının veya başarısızlığının
merkezinde yer almakta; dolayısıyla işletmelerin rekabet stratejileri
geliştirmesi ve değer yaratacak şekilde konumlandırması gerekmektedir. Bu bakımdan,
belirlenecek rekabet stratejisi farklı olmayı gerektirirken, potansiyel bir
rakip tarafından taklit edilemeyen yüksek düzeyde değer üreten bir strateji de,
işletmelerin sürdürülebilir rekabet üstünlüğünü elde etmelerinde etken
olacaktır. Bu çalışmayla; rekabet stratejileri ve bu kapsamda, stratejilerin
işletmelerin sürdürülebilir rekabet üstünlüğüne ulaşmadaki rolü incelenmiştir.
Anahtar Kelimeler
Rekabet stratejisi stratejik yönetim sürdürülebilir rekabet üstünlüğü
Kaynakça
- Aaker, David A., (1989) “Managing Assets and Skills: The Key to a Sustainable Competitive Advantage”, California Management Review, 31(2): 91-106. Barney, J. B. (1991) “Firm Resources and Sustained Competitive Advantage”, Journal of Management, 17(1): 99-120. Day, G. S. & Wensley, R. (1988) “Assessing Advantage: A Framework for Diagnosing Competitive Superiority”, Journal of Marketing, 52 (2): 1-20. Dirisu, J. I., Iyiola O. & Ibidunni, O. S. (2013) “Product Differentiation: A Tool of Competitive Advantage and Optimal Organizational Performance (A Study of Unilever Nigeria Plc)”, European Scientific Journal, 9(34): 258-281. Grant, R. M. (1991) “The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation”, California Management Review, 33(3): 114-134 Hall, R. (1993) “A Framework Linking Intangible Resources and Capabilities to Sustainable Competitive Advantage”, Strategic Management Journal, 14(8): 607-618. Papulova, E., Papulova Z. (2006) “Competitive Strategy and Competitive Advantages of Small and Midsized Manufacturing Enterprises in Slovakia”, E-Leader. Prahalad, C. K. & Hamel G. (1990). “The Core Competence of The Corporation”, Harvard Business Review, 68(3): 79-91. Porter, M. E. (2008) “The Five Competitive Forces That Shape Strategy”, Harvard Business Review, 86(1): 25-40. Porter, M. E. (2004) Competitive Strategy: Techniques for Analyzing Industries and Competitors, The Free Press, New York. Porter, M. E. (2001) “Strategy and The Internet”, Harvard Business Review, 79(3): 63-78. Porter, M. E. (2000) Rekabet Dersleri, Capital Yönetim Dizisi: 3, İstanbul. Porter, M. E. (1996) “What is Strategy”, Harward Business Review, 74(6): 2-21. Porter, M. E. (1990) “Competitive Advantage of Nations”, Harvard Business Review, 68(2): 73-93. Porter, M. E. (1985) Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, New York. Ren, L, İxie, G. & Krabbendam, K. (2009) “Sustainable Competitive Advantage and Marketing Innovation Within Firms: A Pragmatic Approach for Chinese Firms”, Management Research Review , 33 (1): 79-89. Srivastava, M., Franklin, A., & Martinette, L. (2013) “Building a Sustainable Competitive”, Advantage”, Journal of Technology Management & Innovation, 8(2): 47-60. Ülgen. H. & Mirze, S. K. (2004) İşletmelerde Stratejik Yönetim, Literatür Yayıncılık, İstanbul. Weerawardena, J. (2003) “The Role of Marketing Capability in Innovation-Based Competitive Strategy”, Journal of Strategic Marketing, 11(1): 15-35. Williams, J. R. (1992) “How Sustainable is Your Competitive Advantage”, California Management Review, 34(3): 29-51.
Öz
Along with the globalization that represents the dynamic process was
brought by the changes, the importance of national boundaries have been reduced
in economic sense and the competition environment has been rapidly intensified.
For this reason, competition is now at the center of the success or failure of
businesses; therefore, businesses need to develop and position competitive
strategies and to create value. In this respect, the competition strategy
determined needs to be different, and a high level of value-producing strategy
that cannot be imitated by a potential competitor will also have an impact on
obtaining sustainable competitive advantage. With this study; the key elements
in obtaining sustainable competitive advantage of the businesses within the
framework of the competitive strategies have been examined.
Anahtar Kelimeler
Competitive Strategy Strategic Management Sustainable Competitive Advantage
Kaynakça
- Aaker, David A., (1989) “Managing Assets and Skills: The Key to a Sustainable Competitive Advantage”, California Management Review, 31(2): 91-106. Barney, J. B. (1991) “Firm Resources and Sustained Competitive Advantage”, Journal of Management, 17(1): 99-120. Day, G. S. & Wensley, R. (1988) “Assessing Advantage: A Framework for Diagnosing Competitive Superiority”, Journal of Marketing, 52 (2): 1-20. Dirisu, J. I., Iyiola O. & Ibidunni, O. S. (2013) “Product Differentiation: A Tool of Competitive Advantage and Optimal Organizational Performance (A Study of Unilever Nigeria Plc)”, European Scientific Journal, 9(34): 258-281. Grant, R. M. (1991) “The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation”, California Management Review, 33(3): 114-134 Hall, R. (1993) “A Framework Linking Intangible Resources and Capabilities to Sustainable Competitive Advantage”, Strategic Management Journal, 14(8): 607-618. Papulova, E., Papulova Z. (2006) “Competitive Strategy and Competitive Advantages of Small and Midsized Manufacturing Enterprises in Slovakia”, E-Leader. Prahalad, C. K. & Hamel G. (1990). “The Core Competence of The Corporation”, Harvard Business Review, 68(3): 79-91. Porter, M. E. (2008) “The Five Competitive Forces That Shape Strategy”, Harvard Business Review, 86(1): 25-40. Porter, M. E. (2004) Competitive Strategy: Techniques for Analyzing Industries and Competitors, The Free Press, New York. Porter, M. E. (2001) “Strategy and The Internet”, Harvard Business Review, 79(3): 63-78. Porter, M. E. (2000) Rekabet Dersleri, Capital Yönetim Dizisi: 3, İstanbul. Porter, M. E. (1996) “What is Strategy”, Harward Business Review, 74(6): 2-21. Porter, M. E. (1990) “Competitive Advantage of Nations”, Harvard Business Review, 68(2): 73-93. Porter, M. E. (1985) Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, New York. Ren, L, İxie, G. & Krabbendam, K. (2009) “Sustainable Competitive Advantage and Marketing Innovation Within Firms: A Pragmatic Approach for Chinese Firms”, Management Research Review , 33 (1): 79-89. Srivastava, M., Franklin, A., & Martinette, L. (2013) “Building a Sustainable Competitive”, Advantage”, Journal of Technology Management & Innovation, 8(2): 47-60. Ülgen. H. & Mirze, S. K. (2004) İşletmelerde Stratejik Yönetim, Literatür Yayıncılık, İstanbul. Weerawardena, J. (2003) “The Role of Marketing Capability in Innovation-Based Competitive Strategy”, Journal of Strategic Marketing, 11(1): 15-35. Williams, J. R. (1992) “How Sustainable is Your Competitive Advantage”, California Management Review, 34(3): 29-51.
Ayrıntılar
| Bölüm | Makaleler |
|---|---|
| Yazarlar | |
| Yayımlanma Tarihi | 24 Aralık 2017 |
| Yayımlandığı Sayı | Yıl 2017 Cilt: 15 Sayı: 1 |