Investigation of Consumer Attitude and Purchase Intention Towards Upcycled Foods

Yıl 2024, Cilt: 16 Sayı: 33, 1 - 9, 28.12.2024

Emine Ongun , Kalender Özcan Atılgan

https://doi.org/10.57205/yenifikirjournal.1587986

Öz

Growing awareness of environmental issues and food waste has increased the focus on sustainability in food systems, leading to increased interest in upcycled foods, which are products made from by-products, unused or discarded materials. As part of a circular economy model, upcycled foods not only help reduce food waste, but also offer a viable alternative to traditional food production with potential benefits for both the environment and consumer health. In this study, consumer knowledge, attitudes and purchase intentions towards upcycled foods were examined with data obtained from 500 consumers through online surveys. As a result of the study, it was determined that consumers did not have sufficient knowledge about upcycled foods, but when their statements regarding their purchase intentions for upcycled foods were examined, it was determined that they had the potential to purchase upcycled foods in the future.

Anahtar Kelimeler

Upcycled foods, attitude, purchase intention

Proje Numarası

2209-A Üniversite Öğrencileri Araştırma Projeleri Destekleme Programı 2022 yılı/1.Dönem 1919B012203531 numaralı başvuru

İleri Dönüştürülmüş (Upcycled) Gıdalara Yönelik Tüketici Tutumu ve Satın Alma Niyetinin İncelenmesi

Öz

Çevresel sorunlar ve gıda israfı konusunda artan farkındalık, gıda sistemlerinde sürdürülebilirliğe odaklanmayı artırmış, bu da yan ürün, kullanılmayan veya atılacak malzemelerden yapılan ürünler olan ileri dönüştürülmüş gıdalara olan ilginin artmasına yol açmıştır. Döngüsel ekonomi modelinin bir parçası olarak, ileri dönüştürülmüş gıdalar yalnızca gıda israfını azaltmaya yardımcı olmakla kalmaz, aynı zamanda çevre ve tüketici sağlığı için potansiyel faydaları olan geleneksel gıda üretimine uygulanabilir bir alternatif sunmaktadır. Bu çalışmada, ileri dönüştürülmüş gıdalara yönelik tüketici bilgisi, tutumlarını ve satın alma niyetleri, çevrimiçi anketler yoluyla 500 tüketiciden elde edilen verilerle incelenmiştir. Çalışmanın sonucunda, tüketicilerin ileri dönüştürülmüş gıdalar hakkında yeterli bilgi sahibi olmadıkları, fakat ileri dönüştürülmüş gıdaları satın alma niyetlerine yönelik ifadeler incelendiğinde ise, gelecekte ileri dönüştürülmüş gıdaları satın alma potansiyeli bulunduğu belirlenmiştir.

Anahtar Kelimeler

İleri dönüştürülmüş gıdalar, tutum, satın alma niyeti

Proje Numarası

2209-A Üniversite Öğrencileri Araştırma Projeleri Destekleme Programı 2022 yılı/1.Dönem 1919B012203531 numaralı başvuru

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