The Mediating Role of Leadership in the Effect of Competitive Strategies on Firm Performance: A Research in Van Province

Yıl 2026, Sayı: VANGÖLÜ HAVZASI ÖZEL SAYISI (2), 20 - 45, 23.02.2026

Abdulkadir Gümüş , Kürşad Seçkin Karahan

https://doi.org/10.53568/yyusbed.1753852

https://izlik.org/JA46SL26MR

Öz

Abstract
The purpose of this study is to examine the impact of Porter’s Generic Competitive Strategies on firm performance, as well as the mediating role of Transformational and Transactional Leadership behaviors in this relationship. Data were collected through a questionnaire administered via face-to-face interviews with entrepreneurs and managers of SMEs operating in Van, with a total of 359 completed questionnaires evaluated. Regression analysis was conducted to test the validity of the hypotheses developed within the scope of the study. Direct and mediating relationships among variables were analyzed using Process Macro v4.0, an SPSS add-on. Mediation hypotheses were assessed following Hayes’ (2013) methodology. The findings indicate that competitive strategies positively influence firm performance and that leadership behaviors mediate this effect. Among the competitive strategies, cost leadership exhibited the strongest direct effect on firm performance. Mediation analysis revealed that transformational leadership enhances the positive effect of differentiation strategy on firm performance, while transactional leadership strengthens the positive impact of focus strategy on firm performance.

Anahtar Kelimeler

Competitive Strategies , Transformational Leadership , Transactional Leadership , Competitive Advantage , Firm Performance , SME

Etik Beyan

Van Yüzüncü Yıl Üniversitesi Sosyal ve Beşeri Bilimleri Yayın Etik Kurulu'nun 26/11/2021 tarihinde saat 14.00' da zoom üzerinden Prof. Dr. Orhan DENIZ başkanlığında online yapmış oluğu toplantıda aşağıdaki karar/kararları almıştır: KARAR NO 2021/19-01. Danışmanlığını Iktisadi ve idari Bilimler Fakültesi, İşletme Anabilim Dalı öğretim üyesi Doç. Dr. Abdulkadir GÜMÜS'ün yaptığı, doktora öğrencisi Kürşad Seçkin KARAHAN'a ait "Covid-19 Pandemi Koşullannda KOBİ'lerde Uygulanan Jenerik Stratejilerin Firma Performansına Etkisinde Liderlik Tarzının Aracılık Rolü" adh tez çalışmasında kullanılacak olan anket ve ölçekler incelenmiş olup, söz konusu araçlwın ilgili kişilere uygulanmasında Sosyal ve Beşeri Etik Kuralları ve Ilkeleri çerçevesinde herhangi bir sakınca olmadığına toplantıya katılan üyelerin oy birliğiyle karar verilmiştir

Destekleyen Kurum

YOK

Rekabet Stratejilerinin Firma Performansı Üzerindeki Etkisinde Liderliğin Aracılık Rolü: Van İlinde Bir Araştırma

https://izlik.org/JA46SL26MR

Öz

Bu çalışmanın temel amacı, Porter’ın Jenerik Rekabet Stratejilerinin firma performansına etkisini ve dönüştürücü ile işlemci liderlik davranışlarının bu etki üzerinde aracılık rolünü ortaya koymaktır. Araştırmada veri toplama yöntemi olarak anket kullanılmış ve Van ilinde faaliyet gösteren küçük ve orta büyüklükteki işletmelerin (KOBİ) girişimci ve yöneticileriyle yüz yüze görüşülerek 359 anket değerlendirmeye alınmıştır. Çalışma kapsamında geliştirilen hipotezlerin test edilmesinde regresyon analizleri gerçekleştirilmiş, değişkenler arasındaki doğrudan ve aracılık etkileri SPSS programına entegre edilen Process Makro v4.0 aracılığıyla analiz edilmiştir. Aracılık analizlerinde Hayes (2013) tarafından geliştirilen yöntem kullanılmıştır. Elde edilen bulgular, genel olarak rekabet stratejilerinin firma performansı üzerinde olumlu bir etkiye sahip olduğunu ve liderlik davranışlarının bu etkiyi aracılık yoluyla güçlendirdiğini ortaya koymaktadır. Özellikle, maliyet liderliği stratejisinin firma performansı üzerinde en yüksek doğrudan etkiye sahip olduğu belirlenmiştir. Aracılık analizleri sonucunda, dönüştürücü liderlik davranışlarının farklılaştırma stratejisiyle etkileşim içerisinde firma performansını olumlu yönde etkilediği; işlemci liderlik davranışlarının ise odaklanma stratejisi ile bütünleşerek firma performansına katkı sağladığı tespit edilmiştir.

Anahtar Kelimeler

Rekabet Stratejileri , Dönüştürücü Liderlik , İşlemci Liderlik , Rekabet Avantajı , Firma Performansı , KOBİ

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