Ai Na Seow profile image
Ai Na Seow Asst. Prof. Dr. Universiti Tunku Abdul Rahman
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Research Fields

Hospitality Management

Institution

Universiti Tunku Abdul Rahman

Publications

Navigating Challenges: How Flexibility, Digital Transformation, and Value Creation Drive Resilience in Tourism SMEs
Authors: Pwint Phyu Hninn , Yuen-onn Choong , Ai Na Seow
Published: 2025 , Advances in Hospitality and Tourism Research (AHTR)
DOI: 10.30519/ahtr.1537391
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Articles published in
Advances in Hospitality and Tourism Research (AHTR)
Advances in Hospitality and Tourism Research (AHTR)
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