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Yuen-onn Choong Assoc. Prof. Dr. Universiti Tunku Abdul Rahman
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1 Publication
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1 TR Dizin Cited
0000-0002-6888-5285
57217139587

Research Fields

Educational Psychology

Institution

Universiti Tunku Abdul Rahman

Publications

Navigating Challenges: How Flexibility, Digital Transformation, and Value Creation Drive Resilience in Tourism SMEs
Authors: Pwint Phyu Hninn , Yuen-onn Choong , Ai Na Seow
Published: 2025 , Advances in Hospitality and Tourism Research (AHTR)
DOI: 10.30519/ahtr.1537391
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Articles published in
Advances in Hospitality and Tourism Research (AHTR)
Advances in Hospitality and Tourism Research (AHTR)
Editorial Board Memberships
Journal of Applied Tourism Research
Journal of Applied Tourism Research
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