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Asena Erdem Kurt
Dr.
It is not affiliated with an institution
Publication
1
Review
2
1
Publication
2
Review
0000-0002-0674-5367
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Summary
Publications
Peer Review
Research Fields
Product and Brand Management
Institution
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Publications
THE IMPACT OF CONSUMER INSPIRATION AND BRAND HAPPINESS ON PURCHASE INTENTION IN THE CONTEXT OF ONLINE BRAND EXPERIENCES
Authors:
Esra Genç
,
Asena Erdem Kurt
,
Alper Özer
Published: 2025 ,
Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: -
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28
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28
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Articles published in
Pazarlama ve Pazarlama Araştırmaları Dergisi
Reviews
International Journal of Management and Administration
Pazarlama ve Pazarlama Araştırmaları Dergisi
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