Research Fields
Integrated Marketing Communication
Digital Marketing
Service Marketing
Customer Relationship Management
Marketing Management
Social Marketing
Consumer Behaviour
Consumer-Oriented Product or Service Development
International Marketing
Product and Brand Management
Marketing (Other)
Tourism Marketing
Marketing in International Trade
Institution
It is not affiliated with an institution
User doesn't have any publication on DergiPark.
Editorship
Editorial Board Memberships
There are no Crossref cited.
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