Ayşe Banu Elmadağ Baş profile image
Ayşe Banu Elmadağ Baş Prof. Dr. İSTANBUL TEKNİK ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ, İŞLETME MÜHENDİSLİĞİ BÖLÜMÜ
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0000-0002-3611-3977

Research Fields

Consumer Behaviour

Institution

İSTANBUL TEKNİK ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ, İŞLETME MÜHENDİSLİĞİ BÖLÜMÜ

Publications

A HIERARCHICAL APPROACH FOR DEFINING AND CLASSIFYING CONSTRUCTS IN MANAGEMENT AND MARKETING RESEARCH: EXAMPLES FROM THE FIELD OF DYSFUNCTIONAL BEHAVIOR
Authors: Mehmet Okan, A. Banu Elmadag
Published: 2018 , Journal of Management Marketing and Logistics
DOI: 10.17261/Pressacademia.2018.807
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Articles published in
Journal of Management Marketing and Logistics
Journal of Management Marketing and Logistics
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