Burak Koktay profile image
Burak Koktay Doctoral AKDENİZ ÜNİVERSİTESİ
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0000-0003-1381-8613

Research Fields

Consumer Behaviour Digital Advertising Advertising Strategies Public Relations Campaigns and Applications Digital Marketing

Institution

AKDENİZ ÜNİVERSİTESİ

Popular Publications

The Effect of Using a Celebrity in the Advertisements of Different Brands in the Same Time Period on Consumer Attitudes
Authors: Fatma Yiğit Açıkgöz , Burak Koktay
Published: 2022 , Abant Sosyal Bilimler Dergisi
DOI: 10.11616/asbi.1148975
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 523

0

1

523

Publications

The Effect of Using a Celebrity in the Advertisements of Different Brands in the Same Time Period on Consumer Attitudes
Authors: Fatma Yiğit Açıkgöz , Burak Koktay
Published: 2022 , Abant Sosyal Bilimler Dergisi
DOI: 10.11616/asbi.1148975
FAVORITE 1 TOTAL DOWNLOAD COUNT 523

1

523

Articles published in
Abant Sosyal Bilimler Dergisi
Abant Sosyal Bilimler Dergisi
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