Burak Koktay profile image
Burak Koktay Doctoral AKDENİZ ÜNİVERSİTESİ
Publication 1 Review 0
1 Publication
0 Review
0000-0003-1381-8613

Research Fields

Digital Advertising Advertising Strategies Public Relations Campaigns and Applications Digital Marketing Consumer Behaviour

Institution

AKDENİZ ÜNİVERSİTESİ

Popular Publications

The Effect of Using a Celebrity in the Advertisements of Different Brands in the Same Time Period on Consumer Attitudes
Authors: Fatma Yiğit Açıkgöz , Burak Koktay
Published: 2022 , Journal of Abant Social Sciences
DOI: 10.11616/asbi.1148975
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 322

0

1

322

Publications

The Effect of Using a Celebrity in the Advertisements of Different Brands in the Same Time Period on Consumer Attitudes
Authors: Fatma Yiğit Açıkgöz , Burak Koktay
Published: 2022 , Journal of Abant Social Sciences
DOI: 10.11616/asbi.1148975
FAVORITE 1 TOTAL DOWNLOAD COUNT 322

1

322

Articles published in
Journal of Abant Social Sciences
Journal of Abant Social Sciences
User doesn't have any peer review duties on DergiPark.
There are no Crossref cited.
Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
Interactive Guide Tool
If you want to see the panel introduction, you can click Start Tour.